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The real reasons sales may be slow for some

Here is my personal experience with this matter, coming from someone who has been selling for 15+ years.

 

A HUGE portion of my Ebay inventory has been sitting here, on this site, for 5+ years.

Yes, 5+ years.

 

I have lowered prices, I have given these items a promotional rate of 10-15%, I have changed keywords, reworded tiles, re-photographed. Yet, I have hundreds of items that have been sitting in my store for 5+ years. That's hundreds of items that no one has wanted in over half a decade.

 

Meanwhile, I'll sometimes source newer, fresher, more in demand, and more exciting items for really cheap. I often make huge bundles and end up buying out a lot of people who want to liquidate for cheap simply because they don't want the items anymore or they are going out of business.

 

There have been times when I'd bring in a huge haul of 200-300 brand new items and I'd get all 200-300 items listed within one month, and, about 80% of the entire inventory would be gone within one month. Many times, I'd actually list an item and it would sometimes sell within days, sometimes within hours, and even sometimes within minutes of me listing it. Recently, I listed a brand new item and someone bought it five minutes after I listed it.

 

Then, I'd notice that if some time passed since my last exciting and fresh haul, things would slow again. I'd be stuck with those same hundreds of items that have been in my store for 5+ years. Nothing would be selling. I'd go hunt for more liquidations, for more thrift store sales, for more garage sales, for more people willing to give me a bunch of stuff for cheap because they're going out of business or view this stuff as junk (despite it selling very well online)

 

So, I'd sulk for a few days about how it's Ebay's fault, and sales are slow, etc. etc. Then, I'd sort of snap out of it and I'd go on a mission to source more cheap items through my contacts that I've made and all of the aforementioned methods that I use for sourcing items. And, ta-da, I'd come across another great haul of several hundred items that are newer, fresher, and more easy to sell than a lot of the hard to sell stuff sitting in my inventory for over half a decade. I'd bring these new hauls in, list them, and things would go flying off the shelves.

 

Then, once they flew off the shelves and I ended up selling hundreds of items within one month, I'd be back to being left with hundreds of items that have been on my store for 5+ years. Once again, I'd sulk about slow sales, but would then go out to source more items. Rinse and repeat.

 

Is it more likely that I have literally hundreds of items in my store that have been in there for 5+ years because Ebay is doing something to make people not buy my items (despite me putting a 10% promotional rate on them, despite me running sales on them, despite me re-arranging keywords, re-photographing them, posting them on social media, etc.) or... MAYBE, just maybe, the reason that some things sell almost instantly and some things (as I've mentioned) have sat in my store for 5+ years is... simply because no one wants them. 

And that's the cold hard truth. Those items that I can't seem to sell no matter what I do? Nobody wants them.

 

You can talk about conspiracies all you want. They may be true, they may not be true. Maybe there's a middle ground where they're half true - I don't know and I don't want to get into a debate about what I do or do not know to be a 100% absolute and concrete fact. What I do know, however, is that there's no way that hundreds upon hundreds of my items have been being throttled, have had search engine issues, have little page views, and have been limited in visibility for over half a decade simply because it's Ebay's fault. The truth is, no one wants those items that have been in my store for over five years. No one wants them. I have seen it time and time again. I'll come home with a 400 item haul of things that are more in demand and more desirable and it'll sell like hot cakes while I'll still have those several hundred items in my store that no one absolutely wants, despite my best efforts to try to sell them.

 

The sad reality is that even if Ebay does limit visibility, and even if you aren't in the search engine 100% of the time, and even if the search engine can be wonky sometimes and not put your search result at a good placement... the sad reality is that your items will only sell if someone wants to buy them. And, not only that, but we're also competing with 100s of 1000s (depending on the category) of sellers who are selling the same exact things that we are. Plus, if someone is even slightly higher in the search results than we are, or has a slightly better price, or slightly better photos, or a slightly better description, then they can take a sale away from us that could potentially be ours.

 

Categories are becoming over-saturated, crowded, and some people get better placement than us in search results -- especially if these people have a lot of buyers who follow their store, for example. People with higher promotional rates also get way better placement than those without a promotional rate or those who have a low promotional rate. Even if these theories about Ebay are true, people still need to realize one thing. People speculate that the search engine is broken, that throttling is a thing (I'm not saying it isn't a thing, Ebay doesn't exactly deny that they never hide our listings), and so many other conspiracy theories about why our sales aren't happening. HOWEVER, even if throttling 100% stopped, and even if the search engine was better, and even if all of these problems went away, people would still be making the same boards about slow sales, no sales, or Ebay doing something to hinder sales.

 

Why? Because even if all of these problems that people speculate about were 100% fixed, we would still be battling extensive competition, over-saturated categories, Chinese sellers (who sell much cheaper than us), our items simply not being in style anymore, people buying the same items we do sell from other websites, and we'd still be competing with thousands of other sellers who are selling in the same category. It would still be chaos even if every single issue that people are speculating about was fixed.

 

Would things improve, though? Maybe, yeah. But the main thing is: 1) your items won't sell if people won't buy them in the first place 2) Your items may not sell if you don't have the best price on the entire site 3) your items may not sell if you're not high up enough in the search results

 

And those are all cold hard facts. Even if you stripped all of the problems that people say Ebay has, we would still be tackling all of the above and it still would not by any means be smooth sailing. It might be smoother sailing, but it still wouldn't be smooth sailing.

 

I also want to add this:

 

People need to remember that we're not just competing with thousands of sellers within the categories that we sell in here on Ebay. We are competing with every single large and small vendor on the entire internet, whether they are a small vendor or a huge mainstream marketplace. We are competing with: other online marketplaces, auction sites, storefront websites that sell the same things we do, Craigslist, and now there's Facebook marketplace which wasn't in place before. I have met many local ex-Ebay sellers in my area who swear that their sales tanked when our local Facebook marketplace because so active. On top of that, we are also competing with in-person vendors.

 

A good way to put it into perspective is like this:


Seller A has an item.
Buyer A, B, and C want this said item.
Buyer A may find this said item that Seller A is selling on a plethora of other online marketplaces completely outside of Ebay.
Buyer B may go out and buy this item in person.
Buyer C wants to buy this item on Ebay itself and no other online or in-person store.
Now, Buyer C has to sift through hundreds or thousands of search results.
The ones with the best price, the best photos, the best descriptions, the best visibility, the highest promotional rates, etc. are all fighting to attract Buyer C to buy their item.
Meanwhile, Buyer A got the same item elsewhere on the internet and Buyer B bought the same item in person.
Now, Buyer C has to sift through Ebay's search results to try to find the best value for their buck.
Buyer C may even change their minds while searching for items on Ebay and decide that they want to get the item elsewhere online from a different marketplace or try to go out and buy it in person like Buyer A and B.

 

In a metaphoric way, buyers are like fish that we sellers try to reel in, but, they sometimes just get loose and simply swim away.

 

Hopefully that put things more into perspective. Remember that as Ebay expands and grows with more and more sellers flooding in to sell their items, there are also places elsewhere on the internet on different marketplaces as well that are expanding. There are places in real life that are expanding. We have more sellers now than we did in the past, but also, there are now more other online marketplaces where buyers can get items from. People often say "I remember when Ebay was different and things sold quickly..." I remember those days, too.

 

1) Ebay had a LOT less sellers on here back then in those days. 
2) There were not as many other online marketplaces such as Facebook marketplace as there are now

3) Yes, search engines and algorithms definitely changed. Yes, throttling may be a thing. I'm not discounting it. 
4) Remember, things go out of style and out of fashion. Older generations may stop buying a lot of the vintage / collectible stuff that yard sales and thrift stores often have and the newer generations (who were not using Ebay 10-15 years ago) are now using Ebay and shopping for completely different items than what were commonly popular 10-15 years ago.
5) Add in a ton of extra factors that I have not mentioned or listed, and, you have a recipe for why sales might not be as good as they once were. I, of course, can't list every reason or name every algorithm issue that may exist. I can't go into every search engine issue, or every website flaw that I'm sure impacts visibility and our sales, but, I'm pretty sure that we all know by now that this is not a very well oiled machine, so, obviously sales going south and things going wrong from time to time (or being on a steady decline, even) is not out of the realm of possibility, but, this could be for so many different reasons. It could be a 50/50 combination of Ebay's fault vs the seller doing some trivial thing wrong such as being off on pricing, or not having good photos, or a good title, etc. 

 

All in all, I think that there are so many different factors and elements that factor into sales being potentially slow, and, I see a lot of people sitting on the forums and speculating about what Ebay is doing wrong. "Ebay is doing this...", "Ebay is doing that." - OK. Even if Ebay is doing all of these aforementioned things that are wreaking havoc on our sales, we have absolutely no control over it. However, even if Ebay's system is at fault and is causing slow sales for us, I am fairly certain that if that is the case, then it is merely a piece of the puzzle. If the site itself is doing something to hinder our sales, then, we cannot control it. There are other pieces of the puzzle here to look at. If Ebay being wonky is only one piece of the puzzle as to why our sales are low, then we must re-evaluate the pieces of the puzzle that we can control. What can be control? Sourcing better items, changing keywords, taking better photos, writing better descriptions, having sales, adding promotions to items that aren't selling, advertising our Ebay stores on social media platforms, listing new items daily to try to bring in traffic, etc. I can't tell you how many times I'd list a brand new item and the buyer would message me to let me know that they saw my newly listed item, ended up looking through my store, saw some stuff that they liked, and ended up wanting to buy 5 items or so that have been in my store for ages. It happens all the time. I'll list something new every day, and, sometimes whoever buys the newly listed item will scan my store for other cool stuff, and, they'll end up buying an item that has been in my store for 5+ years that was otherwise not selling whatsoever beforehand. 

While we may not be able to control everything about our selling experiences here on Ebay, and while we are all probably aware that there are many external factors that may weigh in on why sales are slow, let's not forget all the things that we can control and do have some power over and some say in. 

Good luck to you all. heart

P.S: Before anyone comes at me with torches and pitchforks, no, I am not an Ebay cheerleader. I am not dismissing the issues Ebay does have. I am not 100% happy with my selling experience nor did I ever say that I was. Sometimes, the lack of sales on slow months really does get to me. I am fairly neutral because I'm not polarized to one side of the spectrum. I see so many polarized posts on the forums. There are some people that are 100% blaming Ebay for slow sales and there are some people who are 100% blaming sellers for the issues. Me? I'm somewhere in the middle, thinking that maybe the blame is 50/50 + blame should be given to all of the external factors that I mentioned that might be affecting things. I'm just trying to counteract whatever selling obstacles are thrown at me by doing things that are actually in my power that I have some form of control over, and, I just sort of wing it and hope for the best.

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The real reasons sales may be slow for some

I guarantee if that unsold old stock was placed on page one of search it would sell. Ebay needs to rotate inventory. Place the old stuff up front. Believe me, it would sell.

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The real reasons sales may be slow for some

When I was a teenager working at the corner grocery store the manager showed me how to stock the shelves. He told me to place the new items in the back and move the old stuff to the front. If you leave the old inventory in the back it will stay there and never sell. I guess ebay management never worked at the corner market.

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The real reasons sales may be slow for some

Or anywhere in actual retail?
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The real reasons sales may be slow for some

You seem like a quality seller, and I don't think that's ever been up for debate, even by those who disagree with you.

 

I do want to mention, though, that you often point out that this is why people should buy from you. Fair enough. But what about other people selling this item? Looking at this item in question, I see that nine of the 11 people selling it have 100-percent feedback or very close (i.e. 99.9 percent). The other two appear to be new to selling. Of the completed sold listings, all of those sellers have 100-percent feedback. They also all sold for less than your asking price.

 

You're entitled to play the long game with your items. You do so, though, with the understanding that there are also many other quality sellers offering this same item at a similar price, and they do have not sold theirs yet. Those who have all have gotten less than your asking price. Again, if you want to sit on this item for years so that it's even harder to find, that is absolutely your choice. But currently, the market is telling everyone that this is a $120-$135 doll max. That is not a visibility issue. That is a market price issue.

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The real reasons sales may be slow for some


@lostweekendshop wrote:

You seem like a quality seller, and I don't think that's ever been up for debate, even by those who disagree with you.

 

I do want to mention, though, that you often point out that this is why people should buy from you. Fair enough. But what about other people selling this item? Looking at this item in question, I see that nine of the 11 people selling it have 100-percent feedback or very close (i.e. 99.9 percent). The other two appear to be new to selling. Of the completed sold listings, all of those sellers have 100-percent feedback. They also all sold for less than your asking price.

 

You're entitled to play the long game with your items. You do so, though, with the understanding that there are also many other quality sellers offering this same item at a similar price, and they do have not sold theirs yet. Those who have all have gotten less than your asking price. Again, if you want to sit on this item for years so that it's even harder to find, that is absolutely your choice. But currently, the market is telling everyone that this is a $120-$135 doll max. That is not a visibility issue. That is a market price issue.


Thank you for your comments. For my limited edition dolls I don't mind waiting on a buyer who will pay more. For the other 20 dolls I sold, it worked out really well for me. Patience is key for selling this particular item. I only have 4 left and they can stay as long as it takes. 

 

My other 500+ items is where the visibility issues come in. These are reasonably priced, some even lowest priced, but yet they sit, while I can look through sold and see the same item sold for more. I know your opinion on this visibility problem, as you've been on every thread that I've been on. So I do understand that you don't believe that it is happening and that is perfectly fine. My opinion is that it is happening and I've stated many times why I believe it is. 

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The real reasons sales may be slow for some

I agree with the OP that there's a lot of moribund inventory on the site. I have my share, but I regularly sell things that have been listed for 2+ years, and I'm comfortable with that when the technical infrastructure works.

 

But maybe we should talk about "real reasons" for a moment, and what we might call "minimum viable eBay".


At the moment, given the US shopping holiday and the motivation to clear out old inventory items by exactly the means the OP suggests, I'm running a Markdown promotion. Now that sale is actually almost a week old, and it launched in a fairly timely way (within about 10 hours of the time I actually scheduled it, which these days is pretty good).

And to egg things along, I've also been manually dropping some prices, and revising the items. I started dropping prices around 6am PST yesterday. As of now, 34 hours later, none of those items revised have been "noticed" by the Promotion Manager.

eBay itself has not, in other words, worked as specified. This is not the only example of that, recently.

If we add up the small but accumulating problems with broken item attributes, promotion managers, failures in the Promoted Items auctions, database indexing times, checkout issues, and so on... no amount of diligent market-chasing by any seller can compensate. One can list a thousand $10 items for $1 each and sell no more than at a fair price—I know, because I've done the experiment.

So. Fair to say many of us could try better to move product. But I don't think we're alone in this supposed partnership, especially when it comes to the tools we're obliged to use, and the rules by which we're forced to use them.

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The real reasons sales may be slow for some

Have you tried selling on Amazon? Things will sell way better over there if you can get in and put up with Amazon's tactics.
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The real reasons sales may be slow for some


@monstertoybox wrote:
Some of these dolls take years to sell and we who have sold them understand this. She paid more for the dolls she bought then others were selling them for because of my reputation for selling these dolls.
 
Collectors of these dolls will pay more in a heartbeat. It is not about price, but rather quality. Yes, I may have to wait for the right buyer and for this particular item I really don’t mind. 
 
Prince Phillip wasn’t as popular, but that doesn’t mean he won’t sell. He will find his forever home, eventually.

Thank you for clearing that up. So you do understand buyers can see your stuff. Even though it is priced higher than others, you are waiting for that one buyer to pay more because you are a better seller. Got it. Good Luck !!!

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The real reasons sales may be slow for some


@timzbiz wrote:

I guarantee if that unsold old stock was placed on page one of search it would sell. Ebay needs to rotate inventory. Place the old stuff up front. Believe me, it would sell.


I disagree and if I where making the decision the item would drop in search placement each week until it eventually reaches the bottom of search. Buyers do not want to see the same thing over and over again for months and even years. I believe that is one of the reason why Ebay went to GTC.

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The real reasons sales may be slow for some


@timzbiz wrote:

I guarantee if that unsold old stock was placed on page one of search it would sell. Ebay needs to rotate inventory. Place the old stuff up front. Believe me, it would sell.


Doubtful.  I used to work for a B&M store chain that seemed to have an allergy to putting anything on sale/clearance.  Instead, it would just pack stuff up, shove it in the stockroom for a while, and then bring it back out again to make it look like it was brand new merchandise.

 

Doing that still didn't make any off that stuff sell. There were plenty of things that had been in the stockroom on and off for about five years or so by the time I started working there.  Why?  Because no one wanted it for those prices or even wanted it at all.

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The real reasons sales may be slow for some


@coolections wrote:
Thank you for clearing that up. So you do understand buyers can see your stuff. Even though it is priced higher than others, you are waiting for that one buyer to pay more because you are a better seller. Got it. Good Luck !!!

You’re funny. “.. buyers can see my stuff” - nope you know I’m not saying that, visibility is an issue. Obviously I’m seen at some points, but not 24/7/365 in all states, which is why my sales are the way they are. I’m not seen enough, because I’m still sitting at 70% down at a time when I should be 70% up. This is just awful.

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The real reasons sales may be slow for some

Buyers do not want to see the same thing over and over again for months and even years. I believe that is one of the reason why Ebay went to GTC.

 

I guess I don't understand GTC; I thought that kept all listings live.  For months and even years, they just keep rolling over and over and over ....

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The real reasons sales may be slow for some

Major factor people seem to be overlooking. Few years ago, Paypal was the mainstay for payments and mostly reliable.

Then managed payments began. Slowly but surely, Paypal has become extremely unreliable. Issues globally nearly every day this week including much of today.  Most international banking systems also block over seas sales to protect accounts.  In some countries they are not even allowed to make such purchases but Paypal bypassed this. People cannot buy if system won't complete the transaction. 

Since never any word to causes of the outages, can only assume they under continual attack. This is doing the most damage to ebay and not their fault. 

I only blame ebay for the following... Not rapidly working to fix the most fundamental issues on the seller hub. For making changes that have done nothing to improve buyer or seller experience. Not reverting those changes to get things back on track. And for not trying to enhance the platform to drive more buyers here. 

Payment issues are mostly out of their control. Always will be. Only suggestion I have for this, if known Paypal is down, they should somehow link to notify buyers when purchasing. Right now they left in dark  with odd messages that make it look like seller cannot take payments. 

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The real reasons sales may be slow for some

@lockedland wrote:

Buyers do not want to see the same thing over and over again for months and even years. I believe that is one of the reason why Ebay went to GTC.

 

I guess I don't understand GTC; I thought that kept all listings live.  For months and even years, they just keep rolling over and over and over ....


This ^^

 

eBay went to GTC in order to enhance Google search, which rewards longevity - all those little 5,  7 and 10 day FP listings popping up and down like mushrooms led to broken links, too may redirects, missing content and the like - this actually hurts eBay's site ranking in Google search - eBay already has had problems with Google, including being deregulated in 2014 for playing fast and loose with search (thin content, redirects - again - spam, etc.), which created real headwinds in gaining in search and actually being found. 

 

Buuuuut...here's where you're right - people can just set it and forget it and let stuff roll on ad infinitum, listing after listing.  Fine...save after a certain period of time (I heard 90 days in the podcast discussions), *most* items have become stale and start to sink to the bottom (too many views, no buys lowers quality score).  Long tail items are a bit different - even still, tweaks to keep them fresh, noticing if they have a large number of views over say 90 days or 60 says with no buy, revisit the listing and see if there are any problems, etc.

 

As for 'everything sells eventually' - maybe, but how long do you (collectively) want that piece of 'everything' sitting around? I guess that's seller tolerance, and depends on the item. This is a site with a billion-plus items on it - I suspect there's a LOT of submerged stuff.


“The illegal we do immediately, the unconstitutional takes a little longer.” - Henry Kissinger

"Do not obey in advance." Timothy Snyder "On Tyranny"
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The real reasons sales may be slow for some

@monstertoybox

"Obviously I’m seen at some points, but not 24/7/365 in all states, which is why my sales are the way they are". 

 

I just clicked on your listings and I see "0" items for sale.... 

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