Does anyone else here have the new Listings Quality Report that Harry Temkin demoed in the December Seller Check In yet? It is being rolled out this month and would be under Performance>Traffic in Seller Hub.
I originally had high hopes for this new feature but after digging into it for a few days I'm fairly disappointed.
I'll start with the instructions screen for this report for those who haven't seen it yet.
The first issue for me is that the report says we have 0% MPN filled in for our listings. In our categories, the field is called Manufacturer Part Number. It's a required field and 100% of our listings have that IS filled in.
Is this just a data mapping issue? Are other parts of our business being hurt because eBay doesn't have this field standardized across all categories? Should I create a custom IS, name it "MPN", and fill in redundant information just to make this report happy and if so, will it have any other effect positive or negative on our listings?
The description of the "opportunity" marks says they are simply measuring the difference between the top 10% and bottom 10% of listings. All that means is there is a difference, not necessarily that the difference has any particular meaning or relevance or that making eBay's suggested "improvements" will have any positive result.
The big red box may be meant to trigger sellers into thinking this is a critical issue on their account, but if you look at the sales conversion section it is pretty clear that Free Returns isn't driving sales conversion for the bottom 10% using it more than the top 10%.
eBay seems to be trying to give the impression that offering Free Returns will result in more page views, but again because all they are doing is highlighting a difference, there is simply no data here to actually identify *if* that difference is the cause of higher click through rates or just a coincidence.
In fact, this report shows that for this category, our sales rank is 2 out of 4,931 sellers, *if* that is accurate it would seem not having Seller Paid Returns isn't really hurting us too badly.
This report also seems to think we have 0% Promoted Listings enabled when in fact 100% of our listings are in active Promoted Listings campaigns.
I'm not even sure how to interpret the data about Google Shopping. It says Google Shopping Applies 0%, but then further down where it shows individual listings, every line has a check mark which one might think would indicate a "positive" or "yes" that Google Shopping applied. Maybe the check mark just means the listing is eligible for Google Shopping and the 0% section shows how many were actually sent to Google? I don't know, and there is nothing in the instructions or report that clarifies this.
Also, the instructions and Harry Temkin's video both say if you have listings that are rejected for Google Shopping, it will show a separate tab in the spread sheet so you can address any issues causing rejection. I do *not* have that tab, so I would have to assume none of our listings are rejected.
With multiple data points which are obviously not accurate, it causes me to question the validity and accuracy of the entire report and renders it pretty much useless to me.
On top of that, some of the elements of this report seem to be designed to nudge sellers to take action that eBay wants them to take by making it look like a critical issue to be addressed, when in reality there is no data here to show that making those suggested "improvements" will have a positive effect on your account.
Bottom line for me, at a minimum this report is not ready for Prime Time and should be taken with a gigantic grain of salt.
I'd be interested to hear if anyone else who has access to this feature is seeing similar issues.
@mcdougle4248 wrote:
Is it possible to edit the listings that supposedly don't have a UPCs by deleting what is in the field and then fill it back in? I don't know if it would do any good, but if it's not to big of a hassle it might be worth the test to see if anything changes on the report.
@mcdougle4248 I think I have some "proof" of it being that some items may not be considered if they are in the GTC relist window.
Comparing the report from 1/9 to 1/10.
1/9 says I have 59% with UPC and lists 58 listing in the bottom section that it recommends adding MPN to (24 of those it also recommends adding UPC)
1/10 says I have 56% with UPC and lists 55 listings in the bottom section that it recommends adding MPN (still 24 also recommend adding UPC)
I compared the two bottom sections and these are the 3 that are in 1/9 but not in 1/10
All 3 would have been in that relist time window at the time of the 1/10 report.
@valueaddedresource wrote:
@mcdougle4248 wrote:
Is it possible to edit the listings that supposedly don't have a UPCs by deleting what is in the field and then fill it back in? I don't know if it would do any good, but if it's not to big of a hassle it might be worth the test to see if anything changes on the report.
@mcdougle4248 I think I have some "proof" of it being that some items may not be considered if they are in the GTC relist window.
Comparing the report from 1/9 to 1/10.
1/9 says I have 59% with UPC and lists 58 listing in the bottom section that it recommends adding MPN to (24 of those it also recommends adding UPC)
1/10 says I have 56% with UPC and lists 55 listings in the bottom section that it recommends adding MPN (still 24 also recommend adding UPC)
I compared the two bottom sections and these are the 3 that are in 1/9 but not in 1/10
All 3 would have been in that relist time window at the time of the 1/10 report.
That is interesting. Would be nice if you could get confirmation on you theory, 🙄 but it does not look like anyone from eBay is busting butt to get to your thread.
@mcdougle4248 wrote:
@valueaddedresource wrote:
@mcdougle4248 wrote:
Is it possible to edit the listings that supposedly don't have a UPCs by deleting what is in the field and then fill it back in? I don't know if it would do any good, but if it's not to big of a hassle it might be worth the test to see if anything changes on the report.
@mcdougle4248 I think I have some "proof" of it being that some items may not be considered if they are in the GTC relist window.
Comparing the report from 1/9 to 1/10.
1/9 says I have 59% with UPC and lists 58 listing in the bottom section that it recommends adding MPN to (24 of those it also recommends adding UPC)
1/10 says I have 56% with UPC and lists 55 listings in the bottom section that it recommends adding MPN (still 24 also recommend adding UPC)
I compared the two bottom sections and these are the 3 that are in 1/9 but not in 1/10
All 3 would have been in that relist time window at the time of the 1/10 report.
That is interesting. Would be nice if you could get confirmation on you theory, 🙄 but it does not look like anyone from eBay is busting butt to get to your thread.
@mcdougle4248 I guess I'll have to see if we can get some answers in the chat tomorrow.
