Marketing is not their forte. That was my profession for 45 years. eBay is run by accounts now- any experienced marketer can spot it a mile off. For example: their new policy of immediately "deducting money from profits"... sellers, the 'product providers'-- are really getting screwed here now.
Have 20-plus years on eBay and it has become 'feebay' for sure; sellers are 'fleeing the feeing.' They hit us with this so-called 'simpler and more modern' as they call it, gem this month:
"eBay has created a simpler and more modern billing process to pay your eBay fees and expenses. Beginning in late March, eBay will phase out the billing of selling fees and expenses via a monthly invoice. Instead, eBay will collect fees and other expenses, such as those resulting from refunds, claims or disputes directly from your earnings. If your earnings are not sufficient to cover these amounts, we will charge your payment method on file (debit or credit card, and/or linked bank account)."
This included your selling fees like insertion fees, listing upgrades, store subs., etc.
So, for example, if you sold an item for $50 and are awaiting 'processing' for that $50 'payout' and list/relist items that didn't sell with $10 worth of insertion fees, eBay now immediately deducts those listing costs from your pending payout funds they are holding-- so your sale tally for that sold item immediately drops to $40-- rather than eBay invoicing you monthly for you to pay later. They now want their listing fees up front.
There's nothing 'modern' about it and it's a huge change since eBay began operating. As a seller you've essentially lost control of managing your sale and how/when you pay your fees while eBay collects their fees up front rather than through you monthly. It's as if they only want sellers to list items they know will sell instantly.
So , for example, you could list items and if lucky, sell many over a month, but then eBay immediately deducts relisting fees against what you sold for the items that didn't sell that month but might in later months-- and you could end up with a zero payout for a month of effort. It totally screws the seller and is not an incentive to list more-- but less items. A grocery store would go out of business operating like eBay is now-- and is making sellers jump through hoops to provide product for their 'floor, aisle and rack space.' eBay is managed by accountants now, not marketers. It once was a fine forum where buyers, sellers and eBay all made out. Now there's so many goofy fees, it's more complex than a car rental agreement to peruse. eBay once wisely let sellers list books for a nickel to compete w/Amazon. They killed that smart move, too. Have cut back all my listings by 50%-70% now. Sad. It once was a great forum for transactions- -be it kids selling off their baseball card collections or folks unloading a grandparent's aluminum fruit juicer.
But no more.
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