penguins_dont_fly is a Volunteer Community Mentor
With a store "rent" hike last year and a Store FVF increase this year, coupled with the decrease in the TRSP discount ... The "incentives" just don't seem to be matching up.
A $30 quarterly credit for Promoted Listings is $10/month.
When I spoke with the phone marketing team that was cold calling sellers last week about Promoted Listings, I got a nugget of information.
In my category (Pottery and Glass) the average PL percentage used for effective sell through on a Promoted listing was 8% ... that's a whopper.
I am TRS, with a Premium Store on an annual contract. Currently I have a smidge over 800 listings running. 99% of those fall under the Main Category "Pottery and Glass". All qualify for TRSP.
That means, if I followed that trend of 8%, that (without shipping FVF), I would be paying eBay 17.15% of the promoted sale .. And getting only 10% of my item FVF discounted (and why not on shipping? That's another issue)
I ran a test Promotion in December at 3% for a total of 10 days ... I was not thrilled with the results, especially for holiday rush season. The boost was miniscule, if any. I could see no recognisable difference between my promoted listings and my unpromoted ones.
$10 would not have covered that tiny 10 day promo. If I would have run the recommended 8%, would my velocity have increased? I don't believe so, but I would have paid more....And ran through my alotted $30 in less time.
What else is eBay doing for Store sellers to help increase velocity? Getting rid of off site ads will help, thank you, but ...
What about mobile Store visibility? Are there any plans to make stores mobile friendly, or at least have some indication that a seller actually has a store when a listing is viewed on a mobile device?
And I know that this subject is touchy ... but I would rather pay for Google Shopping Ads if I had a choice between PLs and Google Shopping. Are eBay listings in Pottery and Glass ever going to make it back into Google Shopping searches?
lose
@dhbookds wrote:so
brian_burke@ebay wrote:
@dhbookds wrote:Is the promoted listing program still going to only apply to MULTI quantity listings? If so, is there something else tho of us who don't have them can "spend" the allowance on?
dhbookds,
We are exploring expanding promoted listings to single quantity items, but don't have anything to announce yet. You are correct it is currently only available for mult-quantity listings.We should have it more info later this year. Thanks for selling on eBay! Brian
So, we get $30 we can't use.....seems like, to be fair, we should be able to accrue it pending the addition of single quantity listings.....of course, if that never happens...not so much of a benefit...I think you will agree?
Exactly we are not the large sellers of new or multi quantity items so the $30.00 is nothing to many of us.
it's a throw away , I would prefer to keep my extra 10% TRS+ discount
The large sellers are again the ones who stand to profit. they will be able to use the Promotion credit & will not have the 3rd party offsite ads to deal with
ebay was driving sales away from their own site , so in turn they will remove the 3rd party advertising and lose profit , they will try to gain profit back with the FVF from the sales on it's own site , by reducing our TRS+ discounts & by adding the 4% extra FVF to some sellers for falling below standard
Again comes down to this site is really 2 different type of sites rolled into 1 set of rules for the new, larger, multi item sellers
And I believe when they say they listened to the sellers it is the large sellers not my kind of a selling , because their plans just don't fit my needs
how I wish they would break it in 2 for the large sellers & drop shippers of new items & the small vintage and ooak sellers, life would be so much easier
Never hurts to wish 
