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Markdown Manager Strategies

Would love to hear some input from other sellers on if they feel there is any best strategy for using markdown manager.  We pretty much run sales constantly, usually for about 4-6 days at a time as it creates a call to action for those considering a purchase to "act now" before the sale ends.  After the sale ends, we'll usually put them back on sale shortly thereafter. 

 

The only downside I can think of is if someone who might be looking at the item for a long time before purchasing might think "Why not just list it constantly at the price you want to sell it for and not keep putting it on sale" however I think the pros outweigh the cons.

 

Would love to hear some input from seasoned sellers and/or if this sort of a strategy may have negative repercussions I'm not considering such as how a sale item might appear in best match etc.   

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Re: Markdown Manager Strategies


@cb-boards wrote:

Would love to hear some input from other sellers on if they feel there is any best strategy for using markdown manager.  We pretty much run sales constantly, usually for about 4-6 days at a time as it creates a call to action for those considering a purchase to "act now" before the sale ends.  After the sale ends, we'll usually put them back on sale shortly thereafter. 

 

The only downside I can think of is if someone who might be looking at the item for a long time before purchasing might think "Why not just list it constantly at the price you want to sell it for and not keep putting it on sale" however I think the pros outweigh the cons.

 

Would love to hear some input from seasoned sellers and/or if this sort of a strategy may have negative repercussions I'm not considering such as how a sale item might appear in best match etc.   


I run sales, but it doesn't really do a whole lot to increase the sell through because my items are not commodities and no one needs them. The buyer who can buy my token on sale for $15 might not care that it's $20, but whatever price it is, he doesn't want it badly enough to buy it.

 

Usually I run a sale to try and unload some more expensive stuff, or put watched stuff on sale in the hopes of converting the watchers who are interested and not just looking to see what I sell mine at, so they can list theirs.

 

I've used Promotions Manager (the new Markdown Manager) to make combined shipping discounts so that if you buy one, it's $3.70 to ship, if you buy two, it's a flat rate of $4.35. I figured no one will buy enough coins to greatly exceed $4.35 in shipping except if I run 1.29 auctions, so I felt safe making it $4.35 flat rate.

 

Cheers, C.

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Re: Markdown Manager Strategies

Fair point...I don't think putting something on sale (constantly or once in awhile) is necessarily the right strategy for all products. It is more conducive to some rather then others. In my opinion...
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Re: Markdown Manager Strategies

Our sales strategy is more for an item that we might be discontinuing and just want to blow out of or when the demand for wetsuits is just a little lower due to weather and we want to give an incentive to purchase.  No clue as to if effects best match or where it will show up on the page or anything like that.

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Re: Markdown Manager Strategies

If you sell an item when its not on sale and then put on sale the next day or 2 you might have an upset customer who demands you give them the sale price if they find out. I doubt ebay would make you refund the difference but you might get some negative feedback.
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Re: Markdown Manager Strategies

Other then what you mentioned thats the only other negative I can think of about your sale strategy. But maybe someone else knows more about it then me.
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