@stainlessenginecovers wrote:
To have ANY real effect on Google for your OWN website, it would cost well over $10,000 a month.
So that is not an option for most.
The rest it's best to just 'wait and see'.
Well this depends, its a sweeping statement and not exactly spot on as its highly dependent on multiple factors such as what one is peddling. For example, I've slews of old PC Software and likely not have a whole lot of competition in Google Paid Promotion direct.
The problem here isn't what eBay is spending towards Google. The problem is Google is changing their ways for several reasons. First the company been accused again and again of how they care rank commerce. Google has several layers of search engines for any given criteria. If you're searching buy product you're hitting a completely different search platform than looking for the history of parks and results integrate based on varying engines resultant data sets. Its EXTREMELY complex for something that in the human brain appears simple.
Used to be type things in and dozens eBay results come back, now not so much. Yet if you care to add "eBay" to the search string criteria at Google, blamo... There it all is. Now however the web has changed, post Covid lockdowns every retailer of note across the planet is or has mainstreamed the web, its no longer a value added asset, its mainstream and integral to expanding business models thanks in large part to Walmarts just ENORMOUS success online and their business model associated.
For Google, well that presents issues and opportunities and that is exactly what they addressing and seizing upon at the same time.
You might have seen me write on NUMEROUS occasions my friend that the web has changed. That I'd bet a dozen donuts if we could see a graph of eBay wane versus big retailer mainstreaming the web, the graphs will correlate rather well. Folks have finite money, the deals coming out online by ever so many of these big players result in spending there, less spent here or even perhaps elsewhere. Just as Brick & Mortar have always had to compete for traffic. Just as when Walmart Super Stores open someplace other businesses tend to suffer as they suck in the consumer dollars leaving less to spend at other local stores.
See where I am going?
Google is the #1 aggregator of traffic bar none and really for years that company struggled in concepts of eCommerce like remember Froogle? Flop-a-roogle? Plop-a-flop-roogle? One of those "numbers" that said, "Oh ebay is in trouble now! Fallooga-Roogle is a comin!" "Wha... Wha... Whaaaaaa...." LOL.
eBay's a smart company, a very very smart company. If they'd went retail like Mammazon I've no doubt they'd crushed all comers too.
So really now this new mainstreaming with Big Retail and well even some others caught with their "knickers" down during Covid's early years have sorta one might say "Come to Google." For ages and ages Google tried all forms of which-amma-google to try be at the forefront or even someplace in better half of the top 10 LOL. Now, its come to them because of that mainstreamings.
As I've said before (and before... before... before <---- BEFORE!) NOW every eBay seller is competing "For the Dollar" (qualified spending traffic) against the BIG BOYS as the big boys keep offering outstanding bargains for the consumer traffic and dollars. Every single seller here competes against Walmart, Macy's, Kohls and this list goes on and on and on... JUST as if they had a brick and mortar store having to compete for the traffic and the dollars.
It doesnt matter if "I" think, "Oh no! No way! Who carries old PC software and games that are large merchandisers?" Answer: NOT A SINGLE ONE ANYPLACE IN THE WORLD! A slice of pickle to go atop a burger by request has more relevance than anything I have (I might cry... hold on... ok back).
But the fact is even with my "Dinosaurous-Ware" I now have to compete against Walmart and Macy's because folks spend money there and not with my plethora of PC Prehistoric Paramecium.
Got's be careful these daze! "Hey you know this comes on a floppy disk right?" ---> "WHAT DID YOU CALL ME!!!? SAY IT AGAIN I'll BURN YA' DOWN WHERE YA' STAND!" (LOL now I'm crying in laughter).
But hey in all seriousnessness thats the new reality. The Big Boys have mainstreamed and its all fight for traffic and fight for the dollar and each of us are in that fray. Its as if eBay is this HUGE market yet on the other side of the street stands all these gigantic retailers and some even not so gigantic. Customers shop varied ways...
"Oh look honey! Icewind Dale! I played that before we had kids and NO, NO MORE KIDS!"
"Well isn't that special dear... We're here to get bargains on shoes not for you to relive you're past!"
"Oh... Yes dear, oh... Yeah, our PC doesnt even have a CDROM drive."
"Well good for that! These shoe prices are ridiculous, lets go across the street to Walmart and Kohls. We should have went there right from word go instead of spending time here whilst you fondle the Icewind Dale box you can't even play."
"Well I'd like to buy it just for nostalgia purpo..."
"Oh shut up! Shoes! SHOES! SHOES! SHOES! You wanted kids! DEAL WITH IT!"
But there you have it complete with truth, detail and role-play... Its all changed and the eCommerce market has come to Google versus the years of endless, fruitless pursuit they engaged for ages.
