Do quotation marks break Terapeak product research?
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05-24-2024 04:05 PM - edited 05-24-2024 07:02 PM
I am trying to do this search on Terapeak,
Search: Untuckit long sleeve 2xl
Last 90 days
Used
Men's button down shirts
- Sell through rate: 22%
Search: Untuckit "long sleeve" 2xl
Last 90 days
Used
Men's button down shirts
- Sell through rate: 44%
You can see that by using quotes, or quotation marks, results in a big increase in sell through. Which way is more accurate? Do you use quotes in Terapeak? Is the sell-through stat accurate in your opinion?
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