Try taking that football program to a sports collector's store, or maybe a sports collector convention.
There apparently is some connection with the 1970s Washington Redskins football team; but none of the names mean anything to me (I'm not a football fan).
A lot of wear and damage on that item -- so don't get your hopes up!
Looking at the pics you provided it appears that this booklet came from some sort of Washington Redskins alumni luncheon (note the 1961-77 [the years that guy played] on the sig at the bottom right & the 1979 date of the event). None of the names stick out to me but I'm a Dallas fan. The only way to figure out the value of your booklet is figure out who the various sigs are from and then have the sigs professionally authenticated. If you don't get documentation of some sort proving that the sigs are legit your booklet is worthless.
I decided to dig a bit deeper with this and the sig at the top right (the one that says Sweet Pea #80) is Roy Jefferson, he was a wide receiver that played for the Redskins from 1971-76. Looking at current eBay listings it appears his cards are less than $2.00 a piece and items signed by him max out at around $12-$15 bucks.
Still digging and the sig at the bottom right is Pat Fischer, he was a defensive back that played for the Redskins from 1968-77 (1961-67 he played for St. Louis). His signed items appear to max out at around $15-$25 bucks.
