The "See full item description" button is one of the worst ideas eBay has ever implemented. I am a top rated seller and have been ever since the program was introduced. Part of what makes me a top rated seller is my big, beautiful pictures and my complete descriptions of what is included and what the condition of the item is. Now all of that is hidden and prospective buyers need to click another button to see the full description. I would be willing to bet that that button does not get clicked by over half the people that view the listing and that most of those that do not click it either do not see it or have no idea what it is for. I would also not be at all surprised if eBay sees a sharp increase in the number of item not as received cases because you are hiding the seller’s description of that item from prospective buyers. Let’s just put it in terms that management should be paying attention to: more item not as described cases means more man hours devoted to resolving these cases which in turn leads to more labor cost for eBay. Further, an increased number of item not as received cases leads to an increased number of buyers who had a bad experience on eBay and are therefore less likely to return to eBay. Less traffic leads to fewer bids which leads to lower final sales prices which leads to lower revenue for eBay from final value fees. So by hiding seller’s descriptions of the item they are selling from prospective buyers eBay is effectively raising the company's overall operating cost while lowering overall revenue.
Sellers please take a few minutes to let eBay know that you think this is a really bad idea and that it should be done away with. To by-pass all the misleading "Contact Us" links and send your message to someone who will actually read it please copy and paste the following into your browser's address window:
http://contact.ebay.com/ws/eBayISAPI.dll?ContactUs&wftype=2004&rcode=GS=CU0751&subject=Suggestions+a... us
