Why would eBay advertise(at the top of every page) to go on TEMU for shopping?

[the-hook-and-the-loop]

Why not send buyers to Amazon, Mercari, OfferUp, and Etsy too? I swear every decision eBay has made in the past 12 months is to lose money, sellers, and users.

[chapeau-noir]

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@ms.rodriguez* wrote:

I am thinking that those companies are paying Ebay to advertise here.  

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TEMU (in this case) pays Google as an ad server.  eBay gets a cut of whatever revenue is generated by allowing placement of the ad, as does Google as the third party (through AdWords and AdSense).  TEMU gets the foot traffic.

ETA:  Last I read Google's take is about 68-72% of the ad revenue.

[itsjustasprain]

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@chapeau-noir wrote:
So basically, loads of cheap Chinese goods dumped on the doorstep without having to deal with the lumbering ancient called Amazon.

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Please explain a little more about how Amazon is either 'lumbering' or 'ancient'...?

[iloeoli]

Everyone who's telling it is Google's advertising is right. If you ever owned a web page, you have this option to opt in to increase your revenue.  Unfortunately, this type of revenue is done only by low-level companies, who are struggling with income. No well-established and self-respecting company will do this. This means eBay is losing the battleground badly.

Regarding Temu (and such) it reminds me of the first European settlers in to Americas. Locals had a lot of gold, furs and other valuable goods which were traded for cheap tat like mirrors combs and such. When valuable goods ended, settlers took land away from the locals. Exactly the same is happening now. Chinese are moving in at a massive rate. Let's take London, about 5% of current property buyers are Chinese (if not more, they literaly everywhere in London). Soon they will get into government and we all done for good (On other hand UK is a socialsit anyway). Goverments need to act fast.

[joliztoyco]

"Soon they will get into government and we all done for good (On other hand UK is a socialsit anyway). Goverments need to act fast."

I social sit at a lotta places. Movie theaters, on the patio at Barnes & Nobel, even hope to do it in the UK some day.

[ckimodog]

Old thread January 2023

[my-cottage-books-and-antiques]

TEMU does not sell in ebay's Focus Categories, and ebay does not really consider it direct competition (see the Q3 2023 Conference Call for that).

To allow TEMU to advertise here may indeed be folly , considering how much consumer spending is being vacuumed up by TEMU, but ebay's target market and TEMU's do differ considerably. 

[bennotbill]

eBay take the stance that they are not responsible for the ads.

They infamously said that when an ad appearing on eBay was the same as the one being reported in the national newspapers, at the time, as a dodgy lying scam site.

It's a bit hypocritical when eBay insists sellers are completely responsible for their ad contents.

[frecklesfinery88]

We are trying to shop on eBay to support other sellers. As well as giving eBay gift cards rather than Amazon or Walmart for the Holidays. We all need to do what we can to help fellow sellers. Temu has not helped America in our honest opinion. It is no different than the other places such as Shein, etc. Those who sell 2nd hand clothing, purses, and other items can tell you how the quality has fallen in what we accept. I may be alone in this. But, I would rather have a vintage purse made here in America than the new cheaper made one.  On eBay at least we can find those types of items. Our country will never change if we accept these things.

[valueaddedresource]

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@iloeoli wrote:

Everyone who's telling it is Google's advertising is right. If you ever owned a web page, you have this option to opt in to increase your revenue.  Unfortunately, this type of revenue is done only by low-level companies, who are struggling with income. No well-established and self-respecting company will do this. This means eBay is losing the battleground badly.

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@iloeoli I think you're missing some important context here.

Your assessment of these types of ads being a negative indicator for eBay may make sense if the use of them was increasing, but that's not the case.

Over the last few years, eBay has made it clear they are working to shift ad revenue to more 1st party ads (primarily Promoted Listings) instead of 3rd party ads like these Google ad placements.

For example, in the last year eBay has been beta testing Promoted Display ads for stores which are eligible for placement in ad slots on the listing page and above search results that historically have only been used for 3rd party ads.

https://community.ebay.com/t5/Selling/Ebay-WHAT-Are-You-Thinking/m-p/33374738

https://community.ebay.com/t5/Selling/Promoted-Display-Ads/m-p/34049662 

eBay does still show 3rd party ads in those slots as well but as the Promoted Display option expands to more sellers, I expect we'll see the balance shift even more in favor of 1st party ads that keep buyers on eBay and less Google ads taking them away.

Here's a slide from eBay's Q3 2023 earnings report that shows the progress they are making with their strategy to shift 3p (light blue) to 1p (darker blue) ad revenue.

There are of course a whole other host of issues we could discuss as far as whether this shift is good for sellers and buyers long term as PL ad rates increase but the bigger picture shows that eBay is not displaying Google ads as some desperate last gasp because they are struggling with income - they are in fact moving away from Google ads in favor of Promoted Listings ads.

That doesn't mean they aren't desperate for ad rev since they don't appear to have any great strategy for actually increasing sales (they absolutely are)....but where they are looking to get it from is a very important part of the story and I can tell you for sure that Google ads for Temu aren't what we should really be concerned about.

[my-cottage-books-and-antiques]

Agree with @valueaddedresource  and just want to add that one reason third party ad revenue is declining could also be that third party advertisers aren't paying all that much anymore, as ebay's traffic seems to be declining. (and the demographics of that traffic may not appeal to some of the bigger advertisers)

So, yes, this is in large part due to ebay's decision to push First Party ads instead (prompted, in part, by ebay seller complaints about 3rd party ads taking buyers from the site), but it may also be because ebay has become less attractive to some third party advertisers.

[maxi314]

The Made in America goal is understandable, but, for example, I just learned that the small city where I live, employed a goodly number of residents, and not only was it a top-tear "sweat shop," but the quality of the garments was horrible.  For decades.  Considered a "huge loss" to the community.  That company, incidentally, also sent production all over the world.  "Old, established local."  (right)  And, of course, workers were loyal to it, despite the unbearable heat, the fabric dust, the noise.  A real "shining" example of "Made in America" and how workers were treated.

If ebay sellers want more allegiance, many had best take the time to give full descriptions, including measurements, smells, and source of procurement.  And here's another big issue for me:  there should only be one seller ID and store - no sellers selling under multiple names - and true locations - and I would like an eBay filter for sellers having less than 1,000 items.  (Perhaps there is such a function, but I have yet to find it).  Even with under 1,000 items, sellers often have no clue about the item they are selling.  Forget those with 3,000 and more.  And warehouses.  And add in the AI descriptions.  

[ckimodog]

@maxi314 

This is an old thread from 2023, so I doubt they'll reply. 

Should you have any questions or concerns it is always a good idea to start your own thread to get the help and advice for your specific issue. 

[thetimetunnel]

Bought some decent stuff on TEMU free shipping too

[kh-vince]

Hi everyone,

Due to the age of this thread, it has been closed to further replies. Please feel free to start a new thread if you wish to continue to discuss this topic.

Thank you for understanding.