12-12-2019 08:47 PM - edited 12-12-2019 08:51 PM
Here's my original type of listing design:
https://www.ebay.com/itm/183547350740?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
Here's a new one:
https://www.ebay.com/itm/182386081190?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
After doing the new one, my mom and I wondered if it was "colder" and less appealing. Or it looks more clean and modern.
(I also need to re-do a bunch of the rest of both pages. But figured I'd start with deciding the basic theme at the top.)
Thanks!
12-12-2019 08:48 PM
12-12-2019 09:48 PM
New one......I'm not a big fan of centered text.
12-12-2019 10:27 PM
Thanks!
I plan to do more left aligning even in the first one.
But not sure which overall design images and colors work...
12-12-2019 11:36 PM
I like your second one best of the two. I too am not a big fan of center designs. A little of it is fine but it just doesn't flow to me when I'm trying to read it.
12-13-2019 12:07 AM
Hi @cheri--b
your new listing format is easier to read, and is cleaner overall.
Ebay has suggested that sellers give up templates, cursive and colored fonts, borders and the like in descriptions, to be replaced with black letters on white backgrounds and text registered on the left like you propose in your updated format.
The reason for this being that 79% of mobile phone users have made a purchase on their device in the last 6 months in the US. (See link below for more info on eCommerce sales and smartphones.)
So anything included in a listing should be formatted for viewing on mobile phone screens. Templates and the like can make reading a seller’s description difficult. (Ebay offers a mobile screen checker in the advanced listing tool that previews your listing for mobile phones.)
Also i see you have abbreviated some of your terms of sale. Sometimes lengthy TOS can turn off a prospective buyer, while others simply don’t read it. Having stream-lined terms can avoid bogging down the buyer in lots of text, especially when information is available in other areas of the listing field for terms like refunds, shipping services, and payments.
In addition, a couple of things mentioned in your older example are now against policy, such as including information about your B&M store (seen as encouraging off-site sales) and stating that refunds will withhold shipping and seller’s fees from return funds (considered a restocking fee).
”...Nov 8, 2019 · Around 100 million U.S. consumers own tablets. 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone. eCommerce dollars now comprise 10% of ALL retail revenue...”
https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics
12-13-2019 12:49 AM
IMO- the new layout is much better and more appealing.
Since you're asking for advice I'm going to throw this out. There is a lot of text in your listings. As a buyer myself I would not be reading all of that and would hit the back button before purchasing. When I first started to sell on here I used to write long text like you do, full of details and interesting background. I got some complaints and modified my listings. Almost immediately I found that the shorter the text, the more I sold.
I then started changing all of my listings and cutting out all that excessive details. It was obvious to me that no one was reading all of it anyways. In the end it saved me time to do my listings and here I am still selling all these years later. So my advice is to do more editing on your wording. Best of luck to you....
12-13-2019 03:40 AM
Definitely the second one and I would even cut it back. I wouldn't use different colors and extra unnecessary verbiage.
12-13-2019 05:06 AM - edited 12-13-2019 05:07 AM
On the first one, the right-hand text is truncated on my ancient museum-worthy iPhone. The second one displays better, but I hate the boxes. On both, I am turned off by the greyed out text that is really just search term spamming.
But that aside, I don't think the colors and text alignment and boxes in listings are what sell the item.
12-13-2019 05:35 AM
@luckythewinner wrote: ... On both, I am turned off by the greyed out text that is really just search term spamming. ....
IMHO the grayed-out terms in the older version aren't search spamming, since they are just synonyms and alternate spellings for legitimate keywords for this listing. OTOH, the newer version has added bar mitzvah and bat mitzvah; I'm not sure how relevant those are.
General comments The newer version is better mostly because it's simpler, especially the shorter TOS and left-justified text, but you don't need the boxes. As others have said, the references to your store might be seen as a policy violation ( soliciting off-eBay transactions).
12-13-2019 06:55 AM
12-13-2019 07:16 AM
The second option is easier to read.
The presence of sponsored items at the location in your listing, interferes with the continuity of your listing when your listing is being read.
Can these sponsored items be moved to another location in this listing, preferably shown only at the end of the listing.
You may have the option to prevent the sponsored items from showing in your listing
12-13-2019 09:53 AM
That's interesting! I'll look for that pattern of more sales with less text.
I've had the new design for a while on the oblong dreidels ... yet those haven't sold, while I went out of stock on the other designs.
So have to wonder why. It could be the photos, though they don't seem worse than any other listing of mine.
I planned with this update to reduce a lot of the text and to left align, no matter what design I used.
12-13-2019 09:58 AM
Without the boxes wouldn't it seem like a lot of text without much definition? Is it better without the borders, but keep the tinted backgrounds around the different parts of the listing?
In general, I'm hearing the message of cut down on words, but even once I do, the boxes are still a question.
12-13-2019 10:01 AM