We are being charged for a what? "Halo Attribution"

[animal-house-8]

So I think I need someone to explain this cause I don't think I'm getting this right, from what I understand if a buyer looks at a promoted item but doesn't buy it but sees something you have they want that was not promoted and buys that then you are charged the promotion fee of the original item they looked at first but didn't buy. I got to have this all wrong.

[brightlightbookseller]

You have it mostly right, except I think that they have to also buy a promoted item (they can't look at a promoted item, then buy a non-promoted item and you still be charged).  It's for 30 days from the original view of a promoted listing.  It does only seem to apply to if they clicked on that first listing via a promoted insert in the search results, rather than if they found it truly organically (when we did promoted listings, we still had listings that had promotions enabled sell organically without us being charged, but it's not exactly a transparent process).

[the-hook-and-the-loop]

Don't worry. eBay spends all of it's resources, 25 hours a day, refining and manicuring it's multiple advertising programs so that every sale will contribute to their bottom line. If you don't promote, you won't have any sales.

[tarotfindsandmore]

I think the halo attribution is only for other promoted listings in the general campaigns, but for any item, promoted or not, that is purchased when accessed through clicks in priority, off-site, or store promotions.  It sounds bad but it's actually not because with general PLs you only pay for items that are promoted when they sell.  The other promotions are all click based so you would be paying for the click either way.  

[heckofagame]

Halo Attribution? Master Chief now works for eBay?

[my-cottage-books-and-antiques]

User clicks on your promoted listing "a". Within 30 days he clicks on your listing "b", which is shown to him organically (for example, he finds it while browsing within your store, where items are not shown as sponsored), but item "b" is part of an active General Ad Campaign (formerly known as Promoted Listing Standard). If he buys item b, he will be charged the rate you chose for item b in your current campaign (NOT the rate for Item a.

[top-down-fever]

I am also not real clear on this.  All of my listings are promoted.  A shopper clicks on my advertised listing "A" and doesn't buy it.  While on the listing, he proceeds to "ask the seller" a question to see if it is the correct item for him.  I say no and I direct him to the correct listing "B" and he purchases it.  The way I read this, I would be charged the promotional fee on listing "B".  Is this correct? 

On another note, If the same customer who clicked on listing "A" came back to shop within 30 days and purchased a listing "C" just looking in my store (organically),  would I be charged the promotional fee for listing "C" when it was not clicked on in a promotional ad?  

[brightlightbookseller]

Yes, on either item B or C in your scenario, you would be charged the promotional rate you set on those items if they sell to the customer who clicked on the promoted listing A.  You've definitely got it correct, to my knowledge.

[my-cottage-books-and-antiques]

@brightlightbookseller  I agree, that is how it would work.

[retrogames10000]

I am also very confused about the new rule changes for advertisement.

Right now I have a fixed percentage, now it appears we have to pay per click?

[tarotfindsandmore]

No, you only have to pay for clicks with off-site, store, and priority promotions.  You'll continue to pay the percentage that you've been paying for general promoted listings.

[brightlightbookseller]

There's two different types of promoted listings (three if you include Offsite as a separate category).  Promoted Listings General Campaigns are what you have now, Priority and Offsite Campaigns use pay per click. You can use either or both as you choose.

[sextons-sweet-deals]

There is a similar related post.  (Paperclip Nosedive Update)

I never understood the game, but it just seems to say for every click / view, you get charged if your using promotions. 

Just keep it simple eBay. Stop the tricks and creative word play. 

[gurlcat]

When I first heard of the Halo thing, a couple years ago (?), I was furious.  But someone here directed me on where to find the report of my Halo-charged fees, and I was pretty surprised to see it was very few items.  I wish I could offer that same information for anyone interested to see theirs, but I don't remember the pathway and it has probably changed since then anyway. 

[my-cottage-books-and-antiques]

@sextons-sweet-deals 

A General Campaign (formerly Promoted Listings Standard) is NOT pay per click. You only pay if your item sells , and the sale is attributed to a sponsored listing. Then you pay a percentage (chosen by you, with a minimum of 2% or 5%, depending on whether you use the fixed rate or dynamic rate). Just like the FVF on a sale, the percentage is charged on the total price (item price, sales tax, shipping). This is the most commonly used campaign.

All the other campaigns are Pay Per Click. The campaign being used in the thread you referenced is the "store campaign", which is Pay Per Click.