cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 

The real reasons sales may be slow for some

Here is my personal experience with this matter, coming from someone who has been selling for 15+ years.

 

A HUGE portion of my Ebay inventory has been sitting here, on this site, for 5+ years.

Yes, 5+ years.

 

I have lowered prices, I have given these items a promotional rate of 10-15%, I have changed keywords, reworded tiles, re-photographed. Yet, I have hundreds of items that have been sitting in my store for 5+ years. That's hundreds of items that no one has wanted in over half a decade.

 

Meanwhile, I'll sometimes source newer, fresher, more in demand, and more exciting items for really cheap. I often make huge bundles and end up buying out a lot of people who want to liquidate for cheap simply because they don't want the items anymore or they are going out of business.

 

There have been times when I'd bring in a huge haul of 200-300 brand new items and I'd get all 200-300 items listed within one month, and, about 80% of the entire inventory would be gone within one month. Many times, I'd actually list an item and it would sometimes sell within days, sometimes within hours, and even sometimes within minutes of me listing it. Recently, I listed a brand new item and someone bought it five minutes after I listed it.

 

Then, I'd notice that if some time passed since my last exciting and fresh haul, things would slow again. I'd be stuck with those same hundreds of items that have been in my store for 5+ years. Nothing would be selling. I'd go hunt for more liquidations, for more thrift store sales, for more garage sales, for more people willing to give me a bunch of stuff for cheap because they're going out of business or view this stuff as junk (despite it selling very well online)

 

So, I'd sulk for a few days about how it's Ebay's fault, and sales are slow, etc. etc. Then, I'd sort of snap out of it and I'd go on a mission to source more cheap items through my contacts that I've made and all of the aforementioned methods that I use for sourcing items. And, ta-da, I'd come across another great haul of several hundred items that are newer, fresher, and more easy to sell than a lot of the hard to sell stuff sitting in my inventory for over half a decade. I'd bring these new hauls in, list them, and things would go flying off the shelves.

 

Then, once they flew off the shelves and I ended up selling hundreds of items within one month, I'd be back to being left with hundreds of items that have been on my store for 5+ years. Once again, I'd sulk about slow sales, but would then go out to source more items. Rinse and repeat.

 

Is it more likely that I have literally hundreds of items in my store that have been in there for 5+ years because Ebay is doing something to make people not buy my items (despite me putting a 10% promotional rate on them, despite me running sales on them, despite me re-arranging keywords, re-photographing them, posting them on social media, etc.) or... MAYBE, just maybe, the reason that some things sell almost instantly and some things (as I've mentioned) have sat in my store for 5+ years is... simply because no one wants them. 

And that's the cold hard truth. Those items that I can't seem to sell no matter what I do? Nobody wants them.

 

You can talk about conspiracies all you want. They may be true, they may not be true. Maybe there's a middle ground where they're half true - I don't know and I don't want to get into a debate about what I do or do not know to be a 100% absolute and concrete fact. What I do know, however, is that there's no way that hundreds upon hundreds of my items have been being throttled, have had search engine issues, have little page views, and have been limited in visibility for over half a decade simply because it's Ebay's fault. The truth is, no one wants those items that have been in my store for over five years. No one wants them. I have seen it time and time again. I'll come home with a 400 item haul of things that are more in demand and more desirable and it'll sell like hot cakes while I'll still have those several hundred items in my store that no one absolutely wants, despite my best efforts to try to sell them.

 

The sad reality is that even if Ebay does limit visibility, and even if you aren't in the search engine 100% of the time, and even if the search engine can be wonky sometimes and not put your search result at a good placement... the sad reality is that your items will only sell if someone wants to buy them. And, not only that, but we're also competing with 100s of 1000s (depending on the category) of sellers who are selling the same exact things that we are. Plus, if someone is even slightly higher in the search results than we are, or has a slightly better price, or slightly better photos, or a slightly better description, then they can take a sale away from us that could potentially be ours.

 

Categories are becoming over-saturated, crowded, and some people get better placement than us in search results -- especially if these people have a lot of buyers who follow their store, for example. People with higher promotional rates also get way better placement than those without a promotional rate or those who have a low promotional rate. Even if these theories about Ebay are true, people still need to realize one thing. People speculate that the search engine is broken, that throttling is a thing (I'm not saying it isn't a thing, Ebay doesn't exactly deny that they never hide our listings), and so many other conspiracy theories about why our sales aren't happening. HOWEVER, even if throttling 100% stopped, and even if the search engine was better, and even if all of these problems went away, people would still be making the same boards about slow sales, no sales, or Ebay doing something to hinder sales.

 

Why? Because even if all of these problems that people speculate about were 100% fixed, we would still be battling extensive competition, over-saturated categories, Chinese sellers (who sell much cheaper than us), our items simply not being in style anymore, people buying the same items we do sell from other websites, and we'd still be competing with thousands of other sellers who are selling in the same category. It would still be chaos even if every single issue that people are speculating about was fixed.

 

Would things improve, though? Maybe, yeah. But the main thing is: 1) your items won't sell if people won't buy them in the first place 2) Your items may not sell if you don't have the best price on the entire site 3) your items may not sell if you're not high up enough in the search results

 

And those are all cold hard facts. Even if you stripped all of the problems that people say Ebay has, we would still be tackling all of the above and it still would not by any means be smooth sailing. It might be smoother sailing, but it still wouldn't be smooth sailing.

 

I also want to add this:

 

People need to remember that we're not just competing with thousands of sellers within the categories that we sell in here on Ebay. We are competing with every single large and small vendor on the entire internet, whether they are a small vendor or a huge mainstream marketplace. We are competing with: other online marketplaces, auction sites, storefront websites that sell the same things we do, Craigslist, and now there's Facebook marketplace which wasn't in place before. I have met many local ex-Ebay sellers in my area who swear that their sales tanked when our local Facebook marketplace because so active. On top of that, we are also competing with in-person vendors.

 

A good way to put it into perspective is like this:


Seller A has an item.
Buyer A, B, and C want this said item.
Buyer A may find this said item that Seller A is selling on a plethora of other online marketplaces completely outside of Ebay.
Buyer B may go out and buy this item in person.
Buyer C wants to buy this item on Ebay itself and no other online or in-person store.
Now, Buyer C has to sift through hundreds or thousands of search results.
The ones with the best price, the best photos, the best descriptions, the best visibility, the highest promotional rates, etc. are all fighting to attract Buyer C to buy their item.
Meanwhile, Buyer A got the same item elsewhere on the internet and Buyer B bought the same item in person.
Now, Buyer C has to sift through Ebay's search results to try to find the best value for their buck.
Buyer C may even change their minds while searching for items on Ebay and decide that they want to get the item elsewhere online from a different marketplace or try to go out and buy it in person like Buyer A and B.

 

In a metaphoric way, buyers are like fish that we sellers try to reel in, but, they sometimes just get loose and simply swim away.

 

Hopefully that put things more into perspective. Remember that as Ebay expands and grows with more and more sellers flooding in to sell their items, there are also places elsewhere on the internet on different marketplaces as well that are expanding. There are places in real life that are expanding. We have more sellers now than we did in the past, but also, there are now more other online marketplaces where buyers can get items from. People often say "I remember when Ebay was different and things sold quickly..." I remember those days, too.

 

1) Ebay had a LOT less sellers on here back then in those days. 
2) There were not as many other online marketplaces such as Facebook marketplace as there are now

3) Yes, search engines and algorithms definitely changed. Yes, throttling may be a thing. I'm not discounting it. 
4) Remember, things go out of style and out of fashion. Older generations may stop buying a lot of the vintage / collectible stuff that yard sales and thrift stores often have and the newer generations (who were not using Ebay 10-15 years ago) are now using Ebay and shopping for completely different items than what were commonly popular 10-15 years ago.
5) Add in a ton of extra factors that I have not mentioned or listed, and, you have a recipe for why sales might not be as good as they once were. I, of course, can't list every reason or name every algorithm issue that may exist. I can't go into every search engine issue, or every website flaw that I'm sure impacts visibility and our sales, but, I'm pretty sure that we all know by now that this is not a very well oiled machine, so, obviously sales going south and things going wrong from time to time (or being on a steady decline, even) is not out of the realm of possibility, but, this could be for so many different reasons. It could be a 50/50 combination of Ebay's fault vs the seller doing some trivial thing wrong such as being off on pricing, or not having good photos, or a good title, etc. 

 

All in all, I think that there are so many different factors and elements that factor into sales being potentially slow, and, I see a lot of people sitting on the forums and speculating about what Ebay is doing wrong. "Ebay is doing this...", "Ebay is doing that." - OK. Even if Ebay is doing all of these aforementioned things that are wreaking havoc on our sales, we have absolutely no control over it. However, even if Ebay's system is at fault and is causing slow sales for us, I am fairly certain that if that is the case, then it is merely a piece of the puzzle. If the site itself is doing something to hinder our sales, then, we cannot control it. There are other pieces of the puzzle here to look at. If Ebay being wonky is only one piece of the puzzle as to why our sales are low, then we must re-evaluate the pieces of the puzzle that we can control. What can be control? Sourcing better items, changing keywords, taking better photos, writing better descriptions, having sales, adding promotions to items that aren't selling, advertising our Ebay stores on social media platforms, listing new items daily to try to bring in traffic, etc. I can't tell you how many times I'd list a brand new item and the buyer would message me to let me know that they saw my newly listed item, ended up looking through my store, saw some stuff that they liked, and ended up wanting to buy 5 items or so that have been in my store for ages. It happens all the time. I'll list something new every day, and, sometimes whoever buys the newly listed item will scan my store for other cool stuff, and, they'll end up buying an item that has been in my store for 5+ years that was otherwise not selling whatsoever beforehand. 

While we may not be able to control everything about our selling experiences here on Ebay, and while we are all probably aware that there are many external factors that may weigh in on why sales are slow, let's not forget all the things that we can control and do have some power over and some say in. 

Good luck to you all. heart

P.S: Before anyone comes at me with torches and pitchforks, no, I am not an Ebay cheerleader. I am not dismissing the issues Ebay does have. I am not 100% happy with my selling experience nor did I ever say that I was. Sometimes, the lack of sales on slow months really does get to me. I am fairly neutral because I'm not polarized to one side of the spectrum. I see so many polarized posts on the forums. There are some people that are 100% blaming Ebay for slow sales and there are some people who are 100% blaming sellers for the issues. Me? I'm somewhere in the middle, thinking that maybe the blame is 50/50 + blame should be given to all of the external factors that I mentioned that might be affecting things. I'm just trying to counteract whatever selling obstacles are thrown at me by doing things that are actually in my power that I have some form of control over, and, I just sort of wing it and hope for the best.

Message 1 of 134
latest reply
133 REPLIES 133

Re: The real reasons sales may be slow for some

Thank you, very good article. good luck

Message 46 of 134
latest reply

Re: The real reasons sales may be slow for some

Ebay has stated multiple times that China is their future. And I would say about 60% of my sales are to China and Korea. I sell fine antique porcelain and crystal, mostly pre 1920. My inventory is long tail and the Chinese seem to like it. I will say though that the current search algorithm does not work nearly as well as the one from last year. Sales have leveled off over the past 6 months compared to double digit monthly growth for the previous 5 years.

Message 47 of 134
latest reply

Re: The real reasons sales may be slow for some


@coolections wrote:

@mansons2005 

There are some that you will never convince in a million years that their items lost demand and the good stuff is already gone. They hang on to stuff that's almost 4 years old and outdated expecting buyers to continue to buy, buy, and buy more. Unfortunately in the real world that is not how it works. What they need to do is dust off that 4 year old stuff and hold a outdated and discontinued sale of say 70% off and take their loss. The they can purchase newer merchandise that buyers want and start getting sales again. Could you imagine if stores didn't do that and the same stuff just sat for years. There is no way Ebay has been hiding their stuff for almost 4 years regardless of what some think.


Could you imagine if stores didn't do that and the same stuff just sat for years.

 

 Ebay was built on sellers selling items you can’t get in a retail store, that is what made Ebay so great. So if they are moving towards getting rid of sellers selling stuff that you can’t find in a retail store, that will ruin this website.

 

What they need to do is dust off that 4 year old stuff and hold a outdated and discontinued sale of say 70% off and take their loss. 

 

This is another problem, Ebay limiting our visibility and constantly telling us to mark our items down. This does not promote quality sellers. If Ebay loses all their quality / experienced sellers their website will suffer.

 

 Then they can purchase newer merchandise that buyers want and start getting sales again. 

 

There would be no way I would invest one more dollar in selling items on this website, because they are ruining it, as I’ve mentioned above. They are not going in a direction sustainable to many sellers, as reflected in all the posts from long time sellers leaving. Why would you think that any seller would want to invest in anymore inventory to sell on this website? Especially after how hard it is to sell what they have now. 

 

Ebay is not only losing it’s experienced good-quality sellers, it is also losing it’s buyers right along with them. People who actually care about Ebay, we just want them to do well, so we can do well. They are trying to control too much and it is breaking this website.

 

Message 48 of 134
latest reply

Re: The real reasons sales may be slow for some


@coolections wrote:

@whiteparrot2003 wrote:

it is frustrating to see other sellers selling at higher prices when your item is equal and lower priced.


It is a little frustrating but I do not let it bother me. There are a dozen sellers or so in categories I list that ALWAYS get 5 to 10 times more than anyone else. They have a reputation and a following. Sellers here see those sold prices and expect the same results but it will never happen.


A little frustrating? Try infuriating, annoying and wrong. The sellers that are having problems, like me are good quality sellers who have followings also, and yet the sales still go to others selling at higher prices. You're always saying lower your prices, but you just admitted here, people pay more then the usual going rate? So why should we lower our prices, if (like you're saying above) it really doesn't matter?

Message 49 of 134
latest reply

Re: The real reasons sales may be slow for some

@monstertoybox wrote:

 Ebay was built on sellers selling items you can’t get in a retail store, that is what made Ebay so great. So if they are moving towards getting rid of sellers selling stuff that you can’t find in a retail store, that will ruin this website.

Ebay is not getting rid of sellers that sell items you cannot find at retail stores. Ebay allows anyone to sell anything as long as it is not on their list of unauthorized items. Disney stuff is OK to sell here unless VERO says otherwise.

 

Ebay limiting our visibility and constantly telling us to mark our items down. This does not promote quality sellers. If Ebay loses all their quality / experienced sellers their website will suffer.

 

Ebay does not hide your stuff. There are plenty of quality sellers here still doing fine. Those that list items that sit for years Ebay recommends lowering the price as that makes perfect sense. You should try a markdown sale for those discontinued items no one wants at the prices you are asking.

 

There would be no way I would invest one more dollar in selling items on this website,

 

I don't blame you. It looks like you originally bought too much and now the demand is no longer there so your stuck with merchandise no one wants at the prices you are asking.

 

Ebay is not only losing it’s experienced good-quality sellers, it is also losing it’s buyers right along with them. 

 

They are not losing good quality sellers. For every seller that leaves another one shows up. The buyer pool has stayed steady so while you are not getting buyers the other selling are getting them instead.

 

Message 50 of 134
latest reply

Re: The real reasons sales may be slow for some


@monstertoybox wrote:

You're always saying lower your prices, but you just admitted here, people pay more then the usual going rate? So why should we lower our prices, if (like you're saying above) it really doesn't matter?

It's basic economics, price and demand. What I admitted to is items with a huge DEMAND so THAT is why those prices go so high. People pay MORE for limited hard to find items. What you sale is common toys and I doubt they will ever go up in value over time.

Message 51 of 134
latest reply

Re: The real reasons sales may be slow for some

Ebay is not getting rid of sellers that sell items you cannot find at retail stores. Ebay allows anyone to sell anything as long as it is not on their list of unauthorized items. Disney stuff is OK to sell here unless VERO says otherwise.

 

This is good to hear, because your original statement "Could you imagine if stores didn't do that and the same stuff just sat for years, " sounded like you thought this was a big negative, to have older items for sale. Sorry if I took that the wrong way.

 

Ebay does not hide your stuff. There are plenty of quality sellers here still doing fine. Those that list items that sit for years Ebay recommends lowering the price as that makes perfect sense. You should try a markdown sale for those discontinued items no one wants at the prices you are asking.

 

And there are plenty of good quality sellers doing poorly, which we see every day on the board and all over the web. I have taken the recommendations to lower my prices, and it did nothing to bring my sales back, just more frustration when I see others selling for higher prices. So, I still say visibility is a problem. You had mentioned a "show all" button in a previous post and this where a potential buyer could click on it, if they would like to see everything available, since some of our listings may be excluded from search results for one reason or another. I've looked where is this elusive button? I can't even find it.

 

I don't blame you. It looks like you originally bought too much and now the demand is no longer there so your stuck with merchandise no one wants at the prices you are asking.

 

I bought a lot because my sales were doing great. It went from one year 6 figures, the next year more inventory, and my sales were almost cut in half. This drastic change happened very quickly and hurt us financially. This is when I believe our visibility issues started happening, because it was not gradual, it was very quick. My prices are very comparable to others sellers and some are even lots lower. And yet some items get purchased at even higher prices.

 

They are not losing good quality sellers. For every seller that leaves another one shows up. The buyer pool has stayed steady so while you are not getting buyers the other selling are getting them instead.

 

I'll disagree with this emphatically. This is happening and a lot. Besides the ones that are posting on this board, there are many sellers that I was watching, who were doing really well, that have completely shut down their stores. For every experienced seller that leaves, maybe a new seller shows up, but they are not experienced, therefor quality for buying will suffer.

 

It's Christmas time and I just posted a bunch of Frozen items and that movie just came out. I should be selling really well, yet again today I sold one item for $20, with $39K listed, that is ridiculous! If you are going to tell me that this is completely normal, I'll know you really aren't reading my words, but just here to prove some kind of point no matter what is said.

Message 52 of 134
latest reply

Re: The real reasons sales may be slow for some


@coolections wrote:

@monstertoybox wrote:

You're always saying lower your prices, but you just admitted here, people pay more then the usual going rate? So why should we lower our prices, if (like you're saying above) it really doesn't matter?

It's basic economics, price and demand. What I admitted to is items with a huge DEMAND so THAT is why those prices go so high. People pay MORE for limited hard to find items. What you sale is common toys and I doubt they will ever go up in value over time.


I don't sell common toys and they definitely go up in value. I also have limited edition items all through my store, those "usually" do really well. 

Message 53 of 134
latest reply

Re: The real reasons sales may be slow for some

Toys R Us, FAO Schwarz, KB Toys, and the Warner Brothers Studio Store have all closed in the last few years.

 

For that matter, so did the little mom and pops toy store in my little scenic downtown.... was already a mainstay when I moved here 30 years ago.

 

Businesses have no guarantees.

Message 54 of 134
latest reply

Re: The real reasons sales may be slow for some


@monstertoybox wrote:


I don't sell common toys and they definitely go up in value. I also have limited edition items all through my store, those "usually" do really well. 


Since you seem to have trouble getting your items sold I decided to check your limited editions. To help you out, I did a quick check on the Prince Phillip doll and the results where 10 have sold and every one was cheaper than your asking price. (I always include shipping as that is what the buyer must pay). Yours and the other 23  currently listed may take awhile as the majority that sold where much less. Hang in there it could be awhile to find the right buyer.

Message 55 of 134
latest reply

Re: The real reasons sales may be slow for some

I was once told that everything on Ebay would sell - it may take time but eventually the right buyer would find it and I still believe that. If a seller pays for a store or a single listing and is willing to take the chance that it may be a long while before that item sells - that is their decision. Yes they should research to see how many sold vs how many are listed and then shouldn't complain about slow sales if it sits awhile but I see long time sellers with a pretty good turnover rate coming to these boards the past 6 months complaining about sales being down.

 

Just because some of you have not experienced this situation  does not mean others aren't. I see a lot of critiquing not asked for. To suggest that they should use measurements in clothing listings or add a keyword to a title is helpful but many here are just tearing the OPs a part and that is uncalled for. A private message with advice would be a better option. Please think about this going forward.

Message 56 of 134
latest reply

Re: The real reasons sales may be slow for some

Thank you for looking at my items and giving me your opinion. I realize you are no expert on what I sell. So, let me help explain about the limited edition Disney dolls, especially the older ones I have. For one thing they are very hard to get. Either you have to wait in line at a Disney store or you have to be online exactly when they put them in the on (they sell out in minutes) and you are only allowed to buy one, no exceptions. Towards the end, they were even doing lotteries at the store, so even if you showed up hours before the store opened (yes in a closed mall) you weren’t guaranteed to buy one.
 
They are beautiful dolls. You can’t really understand until you see one in person, pictures don’t do them justice. They are very well made, with lots of little details. Disney spares no expense on these dolls and it really shows when you see them in person.
 
I used to collect these dolls myself, until life changed and started having a family. So I know lots about them. They definitely go up in price. As a matter of fact, I’ve seen sellers (not myself, because I’ve never done this certain practice) get hundreds more for a particular doll even before it’s released. Every year there are less and less on Ebay, because they find their forever homes and there are only so many made.
 
Some characters sell better then others. But one thing is for sure is they always remain popular. And yes there’s a wide range of prices (even per character). Some of these dolls take years to sell and we who have sold them understand this. I myself know my dolls are in perfect shape and I know how to package them so they don’t get damaged in shipping, which is super important to collectors of these dolls.
 
I have sold 20 different characters over the years on Ebay from my personal collection. Last month I sold 3 of these dolls to one person. She paid more for the dolls she bought then others were selling them for because of my reputation for selling these dolls (I’ve had repeat customers). And she was super happy (you can look through my feedback and see her comments and the price she paid). She paid hundreds for one particular doll, even though their were cheaper ones listed.
 
Collectors of these dolls will pay more in a heartbeat. It is not about price, but rather quality. Yes, I may have to wait for the right buyer and for this particular item I really don’t mind, because I know it will happen. Ebay and Amz are the only places you can buy these dolls after they are sold out. 
 
Prince Phillip wasn’t as popular, but that doesn’t mean he won’t sell. He will find his forever home, eventually. The price range currently is $124 to $359 (+ shipping), my price is $160 + shipping in the lower end, but remember he is in beautiful condition and I’m an experienced seller, so I should be able to get more for him.
 
But what your last comment did, was nothing to help with the visibility issue I’ve been having. But it did show me that you really have no experience in what I sell, so I should take your comments for what they are, just an inexperienced opinion. Thanks for trying to critique my items though at least you looked at them. 
 
My other items do need to be seen too, so it would be great if Ebay could maybe turn their AI off, or put in a more generous algorithm, for the next few weeks, so we could actually sell like it is Christmas buying season. Black Friday is starting off very quiet.
Message 57 of 134
latest reply

Re: The real reasons sales may be slow for some

Small jewelry stores are closing in my area.  Repairs and dwindling sales cant cover ever-increasing overhead.

(Thanks for the info on Ebay tech support, I'll reach out next week) : )

 


@this*old*attic wrote:

Toys R Us, FAO Schwarz, KB Toys, and the Warner Brothers Studio Store have all closed in the last few years.

 

For that matter, so did the little mom and pops toy store in my little scenic downtown.... was already a mainstay when I moved here 30 years ago.

 

Businesses have no guarantees.


 

Message 58 of 134
latest reply

Re: The real reasons sales may be slow for some


@this*old*attic wrote:

Toys R Us, FAO Schwarz, KB Toys, and the Warner Brothers Studio Store have all closed in the last few years.

 

For that matter, so did the little mom and pops toy store in my little scenic downtown.... was already a mainstay when I moved here 30 years ago.

 

Businesses have no guarantees.


I'll agree that business have no guarantees and mom and pop stores have been disappearing for a long time.

 

But...your examples:

 

Toys R Us went under due to huge debt that Bain Capital added to the bottom line after acquiring the chain.  It's since been purchased by someone else (kids something?) and a website opened in October and 2 stores have opened in high end areas.

 

FAO Schwarz has reopened the NYC store.

 

KB Toys expanded and bought other companies, in hindsight a bad idea.  Bain Capital, again, finished it off.

 

Warner Brothers Studio Stores never recovered from the Time Warner and Turner Broadcasting merger.  Those stores closed in 2001, quite some time ago, although they have reopened in China.

Message 59 of 134
latest reply

Re: The real reasons sales may be slow for some

You are certainly right that there may be some items that buyers simply do not want. But when I have been successfully selling product for years and suddenly sales crash for the past few months , I have to think it is more than buyers deciding en masse they no longer want what I sell.

Message 60 of 134
latest reply