@zamo-zuan wrote:
@nuclearomen wrote:
@zamo-zuan idk haven't heard that PLS won't include Google ads...but I always have laughed at this, ebay has to do nothing, really, nothing, any listing on ebay or anywhere else will come up on Google. The difference is the ads placed at top are paid, ones Google pick up on their own would be further down from their advertising real estate. The ads ebay is paying for to Google PL's isn't necessarily for primary placement at top of Google first page (such as their shopping scroll bar)...it can appear elsewhere on Google sites, like Youtube, Gmail, etc... that is what PL's do, not exactly about the search on the engine.
I need to reiterate as the way I described it gives an incorrect implication.
They announced that things will only appear in the 3rd party ads OR PLS. Not both. Meaning if you use "3rd party ads" it will DISABLE the PLS system of appearing off-site.
That said, the functionality they are advertising as what the 3rd party ads offer is the exact functionality we're getting in PLS for free right now.
Which means if this is what 3rd party ads is offering, then PLS is no longer going to be offering the equivalent. And sellers are left with a "choice" of less off-eBay ad presence than we have now, or paying for 3rd party ads to get what we have now for free.
In addition, since PLS off-eBay ads are disabled with 3rd party ads, and as we know PLS is a requirement for many categories of sellers as it is right now, our PLS investment is going to offer us less bang for our buck (only eBay visibility and that's it) - but we'll still need to pay just as much for our eBay visibility - AND we'll have to pay for our off-eBay visibility on top of it.
That's not even considering the fact that PLA already charges more per click for keywords than Google does. Is there any reason we should trust them not to bank off every single Google ad they receive? Especially when - as advertised - THEY determine where the money is spent. You only set a monthly limit, and they control the rest...
Ah, yes, I see what you meant now...yes, it's one or the other, they did state that (somewhere) in help pages too.
In all scenarios, PL's - either PLS or PLA have not yielded the returns Ebay made them out to be. Maybe in the beginning of PLS when 1% was top elected and many sellers didn't use it. PLA just isn't for most sellers, the cost and what you have to spend to make them effective is for big sellers, with huge inventories and honestly, idk if any of them paid off with their PLA's the way this site has been.
The dilemma they created is a marketplace they turned into a pay to play (without calling it that, but we know what it is). They seen good results from it and then asked "how can we take this further?" Enter PLA, now, they taken a marketplace where it's seller are forced to invest in PLA's while competing against any PLA subscriber. Still not enough... enter quarterly seller update, now, they raise PLS election min to 2% and take away site visibility at same time (likely not their intention, but something got messed up along the process of changes) so the chain reaction is sellers investing more then 2% just to try and get some sales going.
Paying for ad placement outside of ebay to any 3rd is actually kinda ridiculous. If you think about it. Ebay is trying to promote like all it's sellers are cooperate entities who have large warehouses of stock. But the reality is small sellers make the majority 100 fold. No one is going to invest in PLA for items they have 1-2 of. How that changes for PLS in their plans IDK, I just know that recently (can't remember which clown) from ebay stated they still see a lot of potential in growth revenue for PLA.
But I would say ebay is paying all kinds of cash flow to Google, somewhere, down that rabbit hole, ebay likely is making from Google for same stuff, trade off of advertisements? Wouldn't be a new concept.
Personally... and since they don't care what i think or you, or any other member single or as a whole... just can ad placements every where except for within the site here - 4-5 rows of PL listings on each listing they have active isn't enough? Others listings on emails to your buyers isn't enough? They more then pay for means of having PL's on their own without any outside ads...the enormous fortune they could have from it if they only focused on the site - fixing it - and drawing traffic to it... what a waste.
The great truth is there isn't one
And it only gets worse since that conclusion...
...There is something about the rigid posture of a proper, authentic blind
As if extended arms reached to pass his blindness onto others.
Regards,
