It is not a surprise given how poorly some major retailers package their items. They are not exactly setting a good example for small sellers, or giving buyers high expectations.
I just received an expensive solid state drive from a certain major retailer...in a paper bag. Literally a paper bag, not a sturdy bubble mailer even. A paper bag. With a message on the bag bragging about how the bag was "better than a box". I also received a second shipment, with various items and a bottle of liquid soap that was dented and bleeding inside the box.
I would have sent that drive in a 6x6x5 box, in a sealed plastic bag, cocooned in bubble wrap, enough to withstand an impact from a baseball bat. I guess they can afford returns on expensive and completely destroyed items. Small sellers, probably not so much.
To paraphrase the old Avis commercials, when you are not #1, you have to try harder. MUCH harder. People who leave feedback often mention quality of packaging, in both positive and negative feedback, it is always a good idea to check feedback to check for potential packaging problems from a seller.
