How to decide listing price based on price+ fees

[sddarkman619]

In digressing down on my individual sales, I see all the fees I am being charged.

FVF + Advertising fees.

both of those add up!

when you're going to list something, how do you consider the price for the listing vs the price + all fees?

I've found that some thigns I only broken even and some things I actually lost money due to the FVF+advertising fee, and then I also had the items marked down.

Any help is appreciated.

[brightlightbookseller]

Depending on the category, it's easy to calculate the FVF, which is usually 12.5% but can be 15% or higher in some categories or due to other reasons.  From there, calculate how much of a percentage you want to offer to the advertising gods, and then how much profit you want on top of that. Shouldn't be hard to avoid losing money if you source at a low enough price for the item you're selling, but you should know how much you'll make before you buy something to sell if at all possible.

[slippinjimmy]

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@brightlightbookseller wrote:

Depending on the category, it's easy to calculate the FVF, which is usually 12.5%

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The standard final value fee for most categories is 12.9%, the 12.5% rate went away a year ago. The OP also has a Store so their rate will be lower.

[coolections]

Ebay fees are approximately 15% (they charge on total including ship & tax).  The problem most people who come here have when setting a price point is they do not check to see the average selling prices. Even though the fees are 15% you cannot just decide on how much you would like to get then add that 15% extra. So, in reality your only choice, if you want sales, is keep your asking price within a narrow margin of sold listings of the same type. In your case I only checked your Disney Pirates backpack. Even though slightly higher than others sold, you are stuck at that asking price regardless of what the Ebay fees are.

[dhbookds]

Before I go thru that exercise, I research the item to see what it's selling for on ebay........checking both the actives and sold prices........  to see if it's "worth" selling on ebay........

[nanniestreasurechest]

If you are familiar with Excel or another spreadsheet program you can set up a calculation.   This is the one I have set up for myself.  I just change the "Price Listed" (price I may sell it for) and the "shipping" (I always calculate the highest calculated shipping).   The spreadsheet will calculate the rest.   Then I adjust my "Price Listed" as appropriate.  I use 9.75% as the tax rate since that's the highest tax rate I've seen so far.   Also if I'm using the promotion then I will add that percentage to the formula.   This makes it simple for me to determine what price I can sell for without going in the hole. 

[allen1853]

Since I offer free shipping on most items I figure all the fees and stuff take about 25%. That does NOT include cost of goods or income tax on profit, if any.