Simply-the-best-for-you Volunteer Community Mentor
@chapeau-noir wrote:@simply-the-best-for-you I use automated PLs on everything but tech, DVDs and bike parts at an average promotional rate of 3%.
Incidentally, my promo click-through has really dropped, though organic impressions have stayed steady and my sales are up quite a bit. This may be an anomaly, though, because I was listing very little in August but have been listing steadily in September so attendant uptick in sales by 230%. So views are down but sales are up. ?
Thank you for chiming in! And congrats on the great sales uptick! Mine have gone the other way, though my listing has fallen off.
It sounds like we have Automated PL's in common, but that your rate is on the low side, esp compared to mine. So maybe it's the Automated campaign or maybe it's something totally different & we're barking up the wrong tree.
@zamo-zuan wrote:
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Using automated for our items with a limit under 10% would basically ensure all of the listings are going to be at maximum at all times.
If we're going to set our own rates anyway, I rather apply a strategy as I had described in my post, focusing the efforts and investment on listings that need it most.
I'd also worked on trying to assist many users with large drops over the years, and I'd noticed a very large percentage of them used automated rates, afterwards recommending some strategies for manual rates things had improved. So it seems the automated systems "glitch" every once in awhile as well.
The bolded is not necess. true in CSA, where the SAR's can be quite high for in season items, esp on the cusp of a new season, like it is now. But of course, do whatever you feel is best, my suggestions were only geared towards figuring out what those of us with the 'preferred' layout have in common. Since @chapeau-noir chimed in, it's clearly not high rates, since she said she generally uses 3%. Frankly, it may not even have anything to do with our PL campaigns.
@zamo-zuan based on your last post (#64 oldest to newest), I'm not sure we're talking about the same thing. I'm only talking about what Chap & I have in common that gives us the 'preferred layout'. That's all I was referring to.
Chap's chart seems normal to me, without any major dips or peaks, just normal fluctuation. There are always going to be peaks & valleys & unless they are dramatic, they are just normal ups & downs of traffic, not necessarily a sign of something wrong with the campaign, a stale campaign or a glitch. Though I do end/restart my campaigns periodically, I don't do it based on my charts, which are almost always the same, with normal peaks & valleys.
Personally, for me, I see no point in doing things by category/subcat b/c the whole reason I do Automated is to make it '1 click simple'. Obviously YMMV, but I don't want to create more work for myself in regards to PL's.
@zamo-zuan Not disputing your findings, just that they're not the case for everyone. Which we've discussed before, no need to re-hash. I don't find that Automated goes higher than necessary, as much as possible, nor do I have thin margins. I frequently find the sale at a lower rate than I expected. Likely both of those are simply different b/c of the categories we sell in. It's just not OSFA.
@chapeau-noir That's totally cool. I was just saying that for *me* I don't want the hassle of doing different things in different cats, but that's also b/c I sell 99% in 1 category. I know you're more diversified than I am.
Truly my only attempt here was not to get into the weeds on PL's, yet again. I was just trying to figure out why what Ducks mentioned was the case, that several of us have a 'preferred layout' & to see what we may have in common. That's all. So, I'm going to bow out unless something on that topic becomes more obvious. I need to take advantage of the nice weather & get some pics done 😀
