@tunicaslot wrote:
OP - if you have accounts on Facebook and Twitter - advertise your store there. There are Ebay groups on Facebook where you can link your items for others to see. Open an acct on Pinterest and pin your items there - I've gotten alot of sales by pinning my items there.
I would get a sharper label as it's hard to see as others have said. I would add store categories so that buyers dont have to scroll through the non food items - and maybe add sub categories - jams, beef products, nuts and trail mix.
All of this. The OP's products probably have good inherent value, and I think there are consumers who are always on the lookout for small, interesting food brands. I suspect that marketing and generating some sizzle is their biggest issue.
eBay may or may not be a good venue for them, but people do buy perishibles through the mail. When I was a kid, my family used to get Harry & David gift baskets as presents, so people have been doing so for a long time.
Another poster suggested farmer's markets. I was thinking along those lines, too — not because they should give up on selling online, but because it would help their marketing to get some practice selling locally. Maybe even establish a brand identity as a "local favorite" and get some testimonials that they can use in their advertising.
Instead of focusing on eBay to start, maybe focus on getting their products into local stores. Some of the supermarket chains in my area (including Whole Foods) highlight products as "local origin."
