All of the replies I've read are good ideas, but they have limited results. If your listings are years old, that is likely the major issue, along with price.
eBay's default sort for Search results is Best Match. BM looks at many things, and one of the important things it looks at is time-since-last-sale. Once you get beyond 90 days or so, especially in competitive categories, your listing will rank lower and lower and lower in the results. Low rank = low visibility = low possibility for a sale.
What I've been doing for several months now, as time permits, is ending a group of listings, and then reposting after reviewing the listing for issues as @dbfolks166mt listed. I'll do a quick update to the title (we've had more than a few temporary, as in they didn't stay around long, employees doing posting), check the description and images (remove mfg 'catalog' text and images and replace with our own), check the category and Item Specifics, and of course recheck pricing. The longer something has been sitting, the more 'off' the price will likely be.
Once I'm happy with the review, the listings are reposted. Generally, I see about a 10-20% sale rate within the first 10 days of repost - actual rate depends a lot on category. But it moves this old stock.
Even with all the power SixBit (my eBay mgmt tool) offers, this still takes a bit of time, which is why I do this only on a time permitting basis -- listing new stock is still our best money-maker. 🙂
-Bob.
@gamersbaystore wrote:"The only way to get more views is to give everything away practically for free, that's what ebay wants us all to do."
I've been considering this for a long time, and while eBay's primary advice is to lower prices, I don't think they realize (you would be astonished at how little some C-suites truly understand about the business they run) that constantly lowering prices only reduces the commission eBay earns. Even the paid promotional services are based on a percentage of sale price.... so the lower the price, the lower the commission.
Personally, I think eBay should spend more effort on grabbing eyeballs and engaging buyers, good buyers, PAYING buyers, and less on all the fee-based side shows. Raising engagement, bringing more buyers to the site, will not only bring back buyer revenue, it will also bump up eBay's revenue.
Buy hey, I'm just part of the 'noise', as one C-suite stuffed shirt once said. THAT attitude, especially at that level, should be grounds for immediate termination... WITHOUT your parachute, regardless of it's color. If you don't respect the people who pay your salary, you're in the wrong business.
-Bob.
@dhbookds wrote:Did you research any of your prices? New Light thingy with pods is about $35-45/free ship.......yours, used, about $35 +13 shipping to me. Your Harry Potter set about double of others.....
That's why old, stale listings need to be ended and relisted as new... pricing gets out of whack, keywords change, and Best Match placement/exposure is affected by both.
-Bob.
