Community Chat, September 18 @ 1:00 pm PT - Promoted Listings

[brian@ebay]

Join the Community team here at 1 PM PT on September 18th for our Weekly Chat with eBay Staff. The Promoted Listings team will be joining us to address any questions or feedback you have related to this tool.

The chat will be open for questions from 1-2 pm PT, at which point we'll close thread. While no additional questions can be submitted after this time, we'll continue to work on responding to any queries that may still be unanswered.

If you're new to the chat, welcome! Simply Reply to this post with your question from 1-2 PM Pacific Time and we'll be happy to look into it for you 

[alan@ebay]

Thanks for joining us today. The chat is now open for questions and feedback related to Promoted Listings. 

[maxoptical]

When I receive a best offer how can I determine if the listing is promoted or not promoted.  This will effect my selling cost and can make the difference between making a profit or losing money...

[christopher0]

eBay not valuing their promotions.

After posting in the Community Chat a few weeks ago, and promised an investigation and response I am still waiting for said response.

link to Original 

https://community.ebay.com/t5/Selling/eBay-not-valuing-their-Promotions/qaq-p/30101030/comment-id/25...

Chris

[dhbookds]

Has any thought been given to making the addition of listings to PL a choice as opposed to a default when relisting something?  I was relisting something yesterday and luckily saw the default check to add it....usually use TL, so not used to that.......

[ldavis789]

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@maxoptical wrote:

When I receive a best offer how can I determine if the listing is promoted or not promoted.  This will effect my selling cost and can make the difference between making a profit or losing money...

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The Promoted Listings fee is calculated based on the final sale price excluding shipping and taxes. Currently, if you receive an offer there is no way to know if that buyer came through a Promoted Listing click. We realize this is a feature that sellers have been asking for and we will continue to work to provide a solution in the future to help you optimize your cost. 

[alan@ebay]

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@christopher0 wrote:

eBay not valuing their promotions.

After posting in the Community Chat a few weeks ago, and promised an investigation and response I am still waiting for said response.

link to Original 

https://community.ebay.com/t5/Selling/eBay-not-valuing-their-Promotions/qaq-p/30101030/comment-id/25...

Chris

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Hi @christopher0, 

Sorry about that. I will follow-up on that with the team and ensure you get a response soon. 

Thanks!

[kritlove]

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@dhbookds wrote:

Has any thought been given to making the addition of listings to PL a choice as opposed to a default when relisting something?  I was relisting something yesterday and luckily saw the default check to add it....usually use TL, so not used to that.......

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This feature was created to make it easier to enable Promoted Listings when you re-list items that previously were being promoted.   If you no longer wish to promote that item at the time of re-listing, you are able to un-check the box to do so. 

[dhbookds]

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@kritlove wrote:

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@dhbookds wrote:

Has any thought been given to making the addition of listings to PL a choice as opposed to a default when relisting something?  I was relisting something yesterday and luckily saw the default check to add it....usually use TL, so not used to that.......

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This feature was created to make it easier to enable Promoted Listings when you re-list items that previously were being promoted.   If you no longer wish to promote that item at the time of re-listing, you are able to un-check the box to do so. 

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Yes, I realize that I can uncheck, my point was that I'm not pleased with it being checked in the first place........  just FYI

[vrykalak]

Why is PL not allowed for Auctions?

Is there any plan to allow that in the future?

[my-cottage-books-and-antiques]

Could you list all the locations where Promoted Listings appear aside from within the Search Results themselves? 

[Anonymous]

Hi. Thanks to the promoted listings team for taking the time out today. On the Fall Seller Update board the new changes were being discussed. A few things the PL team said:

"Instead of fixed top slots in search (most recently, slots 1, 4, and 5), the top 5 slots in search will be a dynamic mix of both organic and promoted listings. While ad rates are certainly a factor that is considered for Promoted Listings placement, other factors that determine the performance of your listing include listing quality, relevancy, and more.  Listings will be shown based on which listing ranks higher: the organic or the promoted listing. This will help balance visibility for both promoted and organic listings, diversify the buyer experience, and help the overall health of the eBay marketplace. The remainder of the search results will maintain fixed slots for promoted listings. "

"Ad rate is one factor that is considered for Promoted Listings placement, but is not the only factor. Other factors include listing quality, relevancy, and more. Optimizing your listings for Best Match remains an important best practice. High quality listings have a higher potential to get more clicks and ultimately more sales.

With this change, if your organic listing naturally ranks higher, your Promoted Listing won’t appear in search, but can still be shown across other promoted placements onsite. Conversely, if your promoted listing ranks higher, your organic listing will no longer appear in the same set of search results."

With all other things being equal, a seller's promoted listing will always rank higher than their organic search result because of the added fee. How would a seller's organic search result to be chosen over their sponsored result? Does that only happen if another seller of a similarly ranked listing chooses a higher ad rate?

Side note - I may be imagining this, but it looks like the word sponsored is a lot smaller font than when the program first started and blends better into the search results - thanks for that!

To Alan - I know I've requested this before, but can your team work on an actively updated sticky post for the weekly chat forum that outlines any upcoming dedicated topic chats coming in the next few weeks?

[theteamsetguy]

Sine the beginning of the month you removed the duplicate listings as a result of PL. My impressions are down about 25%. I presume the removal of the duplicates is why my impressions are down? I have approximately the same amount of listings. 

[my-cottage-books-and-antiques]

Any advice on PL duration? I've heard that PLs get stale very quickly, that is, they don't get promoted as often if they've been on PL for too long. So, is it best to run them for a week? A month? Or just go with Continuous, because duration doesn't really enter it?

[Anonymous]

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@dhbookds wrote:

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@kritlove wrote:

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@dhbookds wrote:

Has any thought been given to making the addition of listings to PL a choice as opposed to a default when relisting something?  I was relisting something yesterday and luckily saw the default check to add it....usually use TL, so not used to that.......

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This feature was created to make it easier to enable Promoted Listings when you re-list items that previously were being promoted.   If you no longer wish to promote that item at the time of re-listing, you are able to un-check the box to do so. 

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Yes, I realize that I can uncheck, my point was that I'm not pleased with it being checked in the first place........  just FYI

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I like that it's less work since I promote most of my listings, but in the beginning when I was only experimenting with a few listings I found it frustrating and time-wasting to have the box pre-selected. I think a good solution is to add something in the customize section of the listing form where sellers can choose to have it auto-populated or not. That would be a welcome enhancement.