Comparing trademarks to copyrights is an "apples to oranges" comparison. It isn't a question of one or the other; because they each protect different aspects of your business. In certain circumsances they work together in a "partnership of protection", so to speak.
Trademarks protect your name or logo; and copyrights protect the creations you produce under that company name or logo. Separate issues.
Also, you can claim a business name as trademarked the day you first use it in the course of legitimate business and it is retroactive should the need arise to prove your claim, ie, "proof of use".
The use of the TM establishes your rights and alerts the public to your claim of the trademarked name on a
federal level. It can be used whether you have filed with the USPTO or not. Once you have filed and are registered, you can then convert to the circled R if you wish. I prefer the TM as it is easier to incorporate into text, HTML and images.
The trademark issues are actually much simpler and far fewer than the copyright issues, because they deal with two entirely seperate areas. Thousands of images can be claimed under one copyright, whereas there is only one name per trademark. Trademarks aren't nearly as complicated because they don't face the same issues as copyrights; such as "derivative work" issues, display issues, personal use vs. commercial use, resale, permissions, public domain, licensing, etc....... Copyrights are much more complex, have many more legal issues to contend with, and do require more support and legalities.
A trademark is pretty straight forward. It protects your business name and/or logo, just as a copyright protects your work. A trademark won't protect you in countries that don't recognize or respect the trademark laws anymore than a copyright will protect you in China.
I'm all for using whatever name you prefer; whether it is your real name, a nickname, or a name you've coined for your business. I don't think it is appropriate to discourage protection on any level. It's a matter of personal choice. A trademark coupled with a copyright is providing another insulating layer against the fraud that runs rampant in our industry. They are simply warning labels that let everyone know you take your business seriously.
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~ Debra ~
" ^v^ " (¯`(¯`(•_•)´¯)´¯) " ^v^ "
Spidey & his batty friends gearing up for Halloween!
~ Debra ~