Enthusiast buyers are eBay’s most valuable group of buyers. They’re collectors, hobbyists, and category fanatics who are looking for trading cards, sneakers, handbags, and other unique items that bring them joy. They spend nine times more than non-enthusiast buyers and, on an average, shop 30 different days each year.
Check out this presentation from eBay Open to learn more about them and how you can build your audience of high-value buyers for success.
