How the AddItem interface adds promotional advertising rates

[huich68]

How the AddItem interface adds promotional advertising rates

[developer_support@ebay]

Hi @huich68 

The Marketing API is used to create and manage Promoted Listings campaigns and item promotions. Used separately or together, these two marketing features can increase views and sales of the seller's items.

The Marketing API is divided into two merchandising tools, Promoted Listings and Promotions Manager:

• Promoted Listings is an eBay advertising service that increases the visibility of items included in a seller's ad campaigns. There are two types of Promoted Listings campaigns:
  • Promoted Listings Standard (PLS), which uses the Cost Per Sale (CPS) funding model
  • Promoted Listings Advanced (PLA), which uses the Cost Per Click (CPC) funding model

• Promotions Manager is a free service that give sellers the ability to offer price discounts on their items.

For more details, please have a look on guide "Marketing seller inventory"