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"Recommended" Descriptions

Why is ebay forcing certain "recommended" descriptions on us sellers and some of the descriptions have NOTHING to do with the item I am selling. (ie: selling a Blue glass vase and a recommended description is "Character: Smurf" ) No character just a dang flower vase. UGH!!! Then wants me to fill out 100% of the description portion of my listing. They send emails asking to fill it out and on my Listing page columns says "6 recommended, add recommended".

Is this affecting my sales? I can't say it's a Smurf if it isn't a Smurf 😞

Message 1 of 23
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Re: "Recommended" Descriptions

Whether that's a good number or not entirely depends on what you're selling, and how much of it. I recall you saying that you intentionally do not sell much on eBay due to "staying below the threshold of reporting taxes"... If that is still the case, that would explain the high sell through rate. But that does not mean the same sell through rate would apply to commercial sellers on eBay.

 

Regarding advice that is good or bad, I think our reputation and experience as a seller speaks for itself in terms of if we know how to make a solid performing listing or not. 

 

Besides, we're giving the information that eBay has directly given us, which coincides with the updates that eBay has done over the last few years.

 

I advise any readers to take your advice of focusing on description ahead of item specifics with caution. Description is one of the least relevant areas on the entire listing page statistically.

 

You don't want to have a "bad" description, but your description scores better if it is primary text based and readable by the system, summarized of only accurate and relevant information (as too many characters ranks you worse in eBay's search), and does not contain too many images (as this is another thing that degrades you in eBay's system).  And per eBay's own advice, if there's something important to mention in your description, it's even better to put that information in the additional images, as far more buyers check image than description.

 

EBay has charts which show how much more of an effect adding information to images rather than description has on conversion rate. You should inquire with them about this. Or watch the webinars, where you will find detailed presentations mentioning the information I've included here. 

 

At the end of the day, it's a far better use of time for seller to input relevant item specifics, than it is to focus too much energy on the description. A summary of all important information is fine. Too many fonts and images is not necessary, and too drawn out of a description will give you a penalty in search.

 

Your advice directly conflicts with eBay's. This is why I ask you please not to spread information to sellers that may cause them to put in more work for less sales. 

Message 16 of 23
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Re: "Recommended" Descriptions


@chapeau-noir wrote:

Agree with @zamo-zuan .  The Item Specifics that I suggest ignoring are the ones not relevant to what you're selling - they will do no good because they'll simply frustrate search. "Character" has no meaning in 99% of adult clothing, for instance.  Simply focus on the specifics relevant to your item.

 

Good title SEO is important, though.  Too many relevant, searchable details are missing (or incorrect) in item specifics - I have to supply them in the title.


Yep, title definitely has a strong effect on eBay SEO. The style they read titles has changed quite a bit over the years as well, so you might want to try different terminology and ordering as well to see which works best!

Message 17 of 23
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Re: "Recommended" Descriptions


@zamo-zuan wrote:

@chapeau-noir wrote:

Agree with @zamo-zuan .  The Item Specifics that I suggest ignoring are the ones not relevant to what you're selling - they will do no good because they'll simply frustrate search. "Character" has no meaning in 99% of adult clothing, for instance.  Simply focus on the specifics relevant to your item.

 

Good title SEO is important, though.  Too many relevant, searchable details are missing (or incorrect) in item specifics - I have to supply them in the title.


Yep, title definitely has a strong effect on eBay SEO. The style they read titles has changed quite a bit over the years as well, so you might want to try different terminology and ordering as well to see which works best!


Lately (well, last couple of years) organic word progression (think voice search) has been considered more relevant (i.e., no keyword stuffing) - I've been fiddling with that a bit.

 

One thing mentioned in the video that @my-cottage-books-and-antiques posted is relevant description - this is a little contradictory given eBay's emphasis on IS's and seeming de-emphasis of descriptions in the mobile app, but I still try to write one that is relevant and keyword rich (and short), I'm one of those odd people who think that the majority of people DO read, we just get so exasperated by those who DON'T. 

 

The matchy-matchy IS and title - that's no hard and fast rule, but the absolute basics (in fashion is brand/type/size/colour) do need to be in the title and IS's, mostly to cover both avenues of search until ebay starts making seller-created IS's searchable (I thought that was going to happen but I don't see that it has so far).

 

I still stick to just the basic IS's (the ones at the top of the page) - the secondary ones really, to me, aren't that important or relevant - character family and the like - huh?  If they keep changing those I just won't waste my time trying to keep up. 


Hell is empty. And all the devils are here.
Message 18 of 23
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Re: "Recommended" Descriptions

@zamo-zuan 

My suggestion has to do with being a good seller. By doing that you won't have to come here whining and complaining of low sales. You will also have less returns and better customers. There are many reasons for following my advice and write good descriptions. Yes, it has nothing to do with search results but that is aside from being a good seller. You can do as you wish but as I recall you have problems daily so I don't take much thought into what you recommend.

Message 19 of 23
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Re: "Recommended" Descriptions


@chapeau-noir wrote:

@zamo-zuan wrote:

@chapeau-noir wrote:

Agree with @zamo-zuan .  The Item Specifics that I suggest ignoring are the ones not relevant to what you're selling - they will do no good because they'll simply frustrate search. "Character" has no meaning in 99% of adult clothing, for instance.  Simply focus on the specifics relevant to your item.

 

Good title SEO is important, though.  Too many relevant, searchable details are missing (or incorrect) in item specifics - I have to supply them in the title.


Yep, title definitely has a strong effect on eBay SEO. The style they read titles has changed quite a bit over the years as well, so you might want to try different terminology and ordering as well to see which works best!


Lately (well, last couple of years) organic word progression (think voice search) has been considered more relevant (i.e., no keyword stuffing) - I've been fiddling with that a bit.

 

One thing mentioned in the video that @my-cottage-books-and-antiques posted is relevant description - this is a little contradictory given eBay's emphasis on IS's and seeming de-emphasis of descriptions in the mobile app, but I still try to write one that is relevant and keyword rich (and short), I'm one of those odd people who think that the majority of people DO read, we just get so exasperated by those who DON'T. 

 

The matchy-matchy IS and title - that's no hard and fast rule, but the absolute basics (in fashion is brand/type/size/colour) do need to be in the title and IS's, mostly to cover both avenues of search until ebay starts making seller-created IS's searchable (I thought that was going to happen but I don't see that it has so far).

 

I still stick to just the basic IS's (the ones at the top of the page) - the secondary ones really, to me, aren't that important or relevant - character family and the like - huh?  If they keep changing those I just won't waste my time trying to keep up. 


Yep, relevant and keyword rich is good advice, and short is definitely the best way to go since 2018.

 

I don't want my words to be interpreted as "have a bad description" lol. Just to make sure it's concise and relevant, plain text, not image heavy, and that's all you need. Spending too much time on it isn't as helpful. 

 

That time would likely be better spent on impressions, or if we really want to focus on conversion rate, as mentioned eBay has statistics showing the same information in images leads to higher conversion rate than descriptions!

Regarding searchable IS, it's annoying how often they tweak with the formula. At times a perfect match of "MPN" is ahead of everything else, other times "interchange part number" is matched equally. Other times "Interchange" won't show up at all (rarely). I assume they're trying to see what sticks best, but it causes sellers to have to revise thousands of listings to stay ahead of the curve, lol.

Message 20 of 23
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Re: "Recommended" Descriptions


@coolections wrote:

@zamo-zuan 

My suggestion has to do with being a good seller. By doing that you won't have to come here whining and complaining of low sales. You will also have less returns and better customers. There are many reasons for following my advice and write good descriptions. Yes, it has nothing to do with search results but that is aside from being a good seller. You can do as you wish but as I recall you have problems daily so I don't take much thought into what you recommend.


I mean, we're in the top percentile of sellers on eBay, and still at the top of our category. 

 

Most of my discussions in the topics of "low sales" is helping other sellers from those who deny the problems that exist on eBay.

 

I hadn't disputed writing "good" descriptions, my dispute is that you said it's one of the "two most important things". It's not, and eBay has made the de-emphasis clear for reasons already mentioned. Again, you could confirm this by speaking to them, or watching the webinars.

 

Regarding "problems daily", that comes with the territory when you have 100+ orders a day. Even using eBays "peer statistics" this means multiple issues daily... The more active a seller is, the more problems you run in to. All top sellers run in to problems. Being "good" or "bad" relates to how you handle the situation when problems arise. 

 

I've asked not to spread that advice as it's not helpful to sellers. Rather than taking my advice, you can criticize us all you want, but our track record is proven strong. I'm just not sure why you're dishing insults about us being a good or bad seller, or the amount of our sales, when you've admitted to barely selling on eBay?

Message 21 of 23
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Re: "Recommended" Descriptions

I look at it this way: Most important to help the buyer find the item in search (or even stumble across it): Gallery Photo, Title, Item Specifics.  Once the buyer has clicked through to the listing, the other photos and the description become significant, as they might make the difference between the looker buying or not buying.  

Message 22 of 23
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Re: "Recommended" Descriptions


@my-cottage-books-and-antiques wrote:

I look at it this way: Most important to help the buyer find the item in search (or even stumble across it): Gallery Photo, Title, Item Specifics.  Once the buyer has clicked through to the listing, the other photos and the description become significant, as they might make the difference between the looker buying or not buying.  


Yep. Another way of putting it, is that the gallery/title/item specifics help with the impression/clicks. Then the photos and description help the conversion rate. This statement coincides with the data eBay provides. 

 

Again, just to make sure I'd like to clarify one more time, that I'm not saying to make a "poor" description at all.

 

Just saying that it's certainly not one of the "top 2" things a seller should  focus on, a certainly it shouldn't be put ahead of anything that gains impressions for your listing. The conversion rate literally doesn't even come in to play until you already have the impression/clicks. EBay's data even shows that focusing on the other photos contribute more than the description, and as mentioned, a large percentage do not even check the description. Description is the least influential variable on that list, even according to eBay.

 

You want every part of your listing to be solid. I'm just hoping sellers focus their attention in the areas that will contribute most, rather than spending increased amounts of time on "prettying up" an area that is currently designed around being an accurate, relevant, concise summary. Considering eBay even measures the length/load time of descriptions and their words, they don't want sellers over-focusing their time on descriptions either.

Message 23 of 23
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