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eBay's shift from a traditional marketplace to an advertising-driven platform

Concerns

1. Decreased focus on core marketplace functionality.
2. Cluttered user experience.
3. Priority given to paid listings over organic search results.

 

Impact on sellers

1. Increased competition for visibility.
2. Higher fees for advertising.
3. Shift from organic to paid traffic.

 

User implications

1. Less personalized experience.
2. More distractions.
3. Potential for lower-quality listings.

 

ten_o_nine_0-1730327245470.png

 

Message 1 of 14
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13 REPLIES 13

eBay's shift from a traditional marketplace to an advertising-driven platform

I'm not a fan of seller paid promotions on eBay, not as a seller and not as a buyer.

 

On the other hand........

 

What large scale marketplace sites currently DO NOT have a very significant and growing portion of their bottom line come from seller paid advertising?

 

The only positive thing is that eBay had just shy of 400 Million in revenue from Advertising in Q3 instead of jacking up standard fees by 400 Million.

 

 

Paranoia strikes deep
Into your life it will creep
Message 2 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform


@slippinjimmy wrote:

I'm not a fan of seller paid promotions on eBay, not as a seller and not as a buyer..

 

...What large scale marketplace sites currently DO NOT have a very significant and growing portion of their bottom line come from seller paid advertising?

 

The only positive thing is that eBay had just shy of 400 Million in revenue from Advertising in Q3 instead of jacking up standard fees by 400 Million.


And how is that a positive? - For little more than $20 for the quarter for each of the 17+/- million sellers you could cover that 400 million - We would be talking a very small-across-the board FVF increase...

 

But whats the alternative? dealing with using a promoted listing program you're not even sure works? One you dont have a clue as to what percentage to use other than their disgusting recommendations of 12% to 18% more in fees? Seeing competitors wares all over your listings? Wondering why your items are on page 3 when you're used to seeing them on page 1? Searching for a specific item to buy and half of what you are being shown is not even close to what you searched for due to ads being jammed down your throat? Knowing they can only get away with raising across-the-board fees so much, but the desperation that drives promoted listings will keep pushing the quarterly revenue ads generate in a perpetual upward spiral, getting worse and worse on a logarithmic scale? And these things are just scratching the surface of the cons of promoted listings...

 

I've seen others say the same thing, but I dont see that as a positive in the least...

Message 3 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

All I can say is that a platform that is depending upon deriving revenue from advertising carved from seller profits is a platform that cannot look beyond the next quarter. It's not the dependence on advertisement per se so much as the redirection from innovation to passive income.


“The illegal we do immediately, the unconstitutional takes a little longer.” - Henry Kissinger

"Wherever law ends, tyranny begins" -John Locke
Message 4 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform


@isaiah53-57 wrote:

@slippinjimmy wrote:

I'm not a fan of seller paid promotions on eBay, not as a seller and not as a buyer..

 

...What large scale marketplace sites currently DO NOT have a very significant and growing portion of their bottom line come from seller paid advertising?

 

The only positive thing is that eBay had just shy of 400 Million in revenue from Advertising in Q3 instead of jacking up standard fees by 400 Million.


And how is that a positive? - For little more than $20 for the quarter for each of the 17+/- million sellers you could cover that 400 million - We would be talking a very small-across-the board FVF increase...

 


400 Million is 15% of their revenue for the quarter and the net margins are huge on advertising income.

 

 

 

 

 

Paranoia strikes deep
Into your life it will creep
Message 5 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

the ads are so much visual noise I've found I don't browse ebay for fun very much anymore.   

Message 6 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

People I talked to no longer even bother buying from ebay anymore because they say searching for what they are looking for has become more trouble than its worth. Can't say I disagree. 

Message 7 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

     I would tend to agree. I seldom buy anything on eBay these days simply because I despise all the advertising that comes up in the search results along with search engine results in general. However, based on the third quarter reporting something is working at least for eBay's bottom line. I seldom watch live TV these days for the same reason, I hate the commercials. I would rather watch a DVD, stream a movie or utilize the DVR to record something, watch it later and skip through the commercials. 

     I have never used promoted listings and never will. The concept was a race to the bottom from inception but a lot of sellers failed to realize it. I did not want to increase my prices in order to cover the cost of the PL and I was not willing to reduce my own ROI. EBay simply played on human nature and sellers have continued to increase their PL percentages in a perceived attempt to stay one step ahead of the competition. 

Message 8 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

Unfortunately, eBay is a For Profit Corporation, Their Board of Directors and shareholders only care about one thing and that is Profits, I'm not sure what eBay's reasoning about all the decisions they made but here is some of what I think has Happened. 

 

Thing were great on here when We first started in 1997 everyone wanted to be a part of this new enterprise if you didn't sell you were a buyer it was Great. Then something changed Drastically when other Tech Savvy entrepreneurs saw how well eBay was doing, they all started getting into it.  They all started popping up  ETSY, Shopify, Rubylane, Poshmark, Bonanza  Temu Amazon I can think of about 10 others and others started eating into eBays Profits, and unfortunately ours also. So, they went after alternative ways to pad the bottom line. and make shareholders happy. ie Revenue Producing advertisements and Promoted listings.

 

I remember seeing eBay Commercials all the time on television and Radio so they would stay a relevant marketplace, Sales went upp so did eBay revenue and we maintained pretty well but when is the last time you saw a real eBay marketing plan done for the average seller other than eBay Motors Lately? 

 

In one way I can't blame them because if I was the owner or shareholder all I would care about is my stock Price and its return. You don't really care to much or even think about the long-term future of the company because you trust the Directors. Pretty sure I would do the same. but as a Seller it's been horrific Just read the Boards almost Dailey you see sellers who have been on here over 20-25 years leavings because of no or slow sales. and everyone on these boards has their own opinion of why it is what is causing it. It actually just causes more divisiveness. (if that's a word)

 

Then came the woke period where everything was getting pulled because it was in violation of some new Policies that almost daily were becoming part of the platform. but we all adjust and modified our products to comply. but many people just refused to be a part of it. Stopped Buying and Selling it affected the marketplace.

 

Our Company did an experiment when they went to their Promoted Listing on here, first we tried the recommended amount, which at the time I think it was 5 or 8 percent, and our sales went up drastically actually didn't want to tell anyone about it because we loved the increase in sales. 

 

But then in short time we started getting messages from eBay that our products were not going to be seen on here paying such a small amount, so we went up to 10 percent Again our sales drastically increased after a short while we got another Message saying we were not going to be seen if we continue paying so little. now they were recommending you pay like 20-24 percent promoted on top of the already like 17 percent after you pay your 14.5 commission on top of the total (Sales Tax and Shipping which you don't receive). we ended up going up to where our fees were over 44 percent of our sales and of Course Our sales went up Drastically. Unfortunately, we were paying to sell our merchandise. 

 

it's Sad but somehow whoever is in charge of making these decisions must think merchandise is Free. that You're selling out of your house and have no overhead, and the labor is only you. This may be true for a certain number of Vendors that just want to get rid of something. they have been led to believe they just need to list it on eBay, and it will magically go away. It's just not that simplistic  

 

You cannot payout 50 percent of your revenue to any Platform (which is Not 50 percent of Your Profit, it is far More than that). Pay say 30-40 percent to acquire your merchandise Your time to source it, acquire it, stock it, list it, pack it, and pay your help and overhead. at the end of the day the only one that made any money was eBay. You will make more money flipping hamburgers at In and Out I think they are paying 22 an hour to start now. I certainly don't Know the answer, to this Problem and this is again only my perspective which I hate posting because every time I do the algorithm picks it up and my sales always seem to get shut down. But I Believe eBay should open its Headquarters to someone that actually makes their living on this Platform and not just an executive in Silicon Valley that assumes he knows how to squeeze every dollar out of the seller which they do a pretty good job of doing.

Message 9 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

AMEN to everything you have written. We totally agree. We have watched daily this month our sales drop over 50 %. We have tried to purchase on eBay to support but with this change & our sales so low. We are having to pivot.

We'll see what the future holds.

Message 10 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

It is frustrating. Even when you are very specific, you are led on a wild gooses chase through pages of oddities. You end up going to a different sites. It is a shame because it was a good place to shop at one time.

Message 11 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform


@ten_o_nine wrote:

Concerns

1. Decreased focus on core marketplace functionality.
2. Cluttered user experience.
3. Priority given to paid listings over organic search results.

 

Impact on sellers

1. Increased competition for visibility.
2. Higher fees for advertising.
3. Shift from organic to paid traffic.

 

User implications

1. Less personalized experience.
2. More distractions.
3. Potential for lower-quality listings.


Bottom line options for sellers:

 

(a) wring your hands, continue to pay fees to eBay for software that is not remotely guaranteed to boost the visibility of your listings, and/or (make empty threats to) go elsewhere.

 

(b) boost organic traffic and get your listings promoted at no cost to you as seller -- if practicable -- by offering same day / 24 hour shipping and 30/60 day paid returns. 

 

Bottom line for buyers:

 

I don't know because I don't buy on eBay.  But I have a steady stream of buyers who do not seem the least bit annoyed by the ads and various distractions you cite.   Nor are they here for a personalized experience or to otherwise hang out in a virtual flea market: these people know precisely what they want, what price they want to pay, and have no trouble using the search field to locate same.  

 

In my experience, it is absolutely vital to choose your buyer demographic, and thus your categories, with great care.

eBay seller since 1999. This is a posting ID.
Message 12 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

Perfect example of "Intention vs. execution". Their intention is to drive revenue for themselves trying  to be like other platforms, but their execution is a jumbled cluttered mess that is a terrible experience for both buyers and sellers. I'd be willing to bet there is not one person in a decision making position that has ever sold anything their entire career. Not only that, they cant see the forrest for the trees, trying to monetize every millimeter of space has produced so much clutter that buyers dont even know to look at item descriptions anymore, leading to more returns, promotions space has been sidelined where buyers dont even know a promotion is available. And the search engine is already a mess, I used to buy everything on ebay, now I buy only 1 item from a saved seller and that is it. EBay, you are rapidly ruining yourselves and youre too blind in your own echo chamber to even realize it

Message 13 of 14
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eBay's shift from a traditional marketplace to an advertising-driven platform

It has pretty much ruined ebay for me.  

Message 14 of 14
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