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Why does eBay hide item descriptions on the mobile app?

Whenever I pull up one of my own item listings on mobile, whatever I entered into the item description field is hidden behind a "see full description" link. It confounds me that the most important details that a seller would take the time to fully explain and expand upon are buried as much as possible. Why on earth does it work this way?

 

Between this and the terrible AI-generated descriptions, it's as if eBay is training buyers to skip over that information even more than they used to. And the description is the ONE place where I can properly expand upon the unique details of any item that I sell, especially any flaws or imperfections that a buyer really needs to know about. It's basically the 3rd most important detail on any given item listing after the price and the pictures, but it's completely crowded out by Item Specifics errata, borderline useless product reviews, and a whole bunch of sponsored links.

 

Lately I've actually gotten into the habit of omitting several Item Specifics fields just to keep my listings from getting too cluttered. (If it's something that I think a real human person would *actually* be searching and filtering for, then I fill out that field. If it's something that I'd never expect someone to go out of their way to search for, then I leave it off.) Like, the clutter and de-prioritization of important information has gotten to be so bad site-wide that I feel as if I need to take every step on my end to alleviate it, no matter how small.

Message 1 of 7
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Why does eBay hide item descriptions on the mobile app?

If you can see the link then it's not hidden!

 

I'm pretty sure the reason is that a phone screen doesn't have a lot of real estate. A lot of listings would require a great deal of swiping to get through.

 

 

Paranoia strikes deep
Into your life it will creep
Message 2 of 7
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Why does eBay hide item descriptions on the mobile app?

You have HTML code in your descriptions, namely <div> tags. That will hide your descriptions behind the read more link. Remove or replace the div tags with line break <br> tags and it'll solve the problem.

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Why does eBay hide item descriptions on the mobile app?

Thanks a lot. This was very helpful.

 

Is there a guide anywhere that lays out the specifics? After testing it a bit, it seems that you have to keep the description under (approximately?) 800 total characters, and I haven't been able to get away with any HTML tags other than line breaks and simple character references ("&amp;" for & and so on).

 

I'm fine with this sort of limitation in theory; brevity is a virtue, and there are plenty of sellers out there who write item descriptions that are too cluttered for desktop, let alone mobile. But it'd be helpful if the rules for this kind of thing were more transparent.

Message 4 of 7
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Why does eBay hide item descriptions on the mobile app?

It's 800 characters - anything over won't display the whole description. Line break counts as 50 characters, non-breaking space counts as 1 character.

 

Only HTML allowed is line break <br> and non-breaking space &nbsp; and as you said, characters like &amp; for &.

 

Nothing else is supported - not bold or italics or ordered lists or anything. Anything extra will cause the entire description to be hidden behind the read more link @prs645 .

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Why does eBay hide item descriptions on the mobile app?

Respectfully this feature has been broken for a few weeks and all item descriptions even when they have a mobile item description properly tagged, are being hidden behind the link.  Look on the app at anyone's items and you will always see the link and no mobile descriptions snippet.  The only exception is if a listing is old, has not been edited, and hasn't passed through the 30 day (GTC) relist window. But those will all soon be gone. Each time the item is listed, edited, or relisted, it is being reparses incorrectly with the mobile description of any kind not being picked up.  (Either the tagged, or the ebay generated one)

Here is the tagging you are looking for
https://developer.ebay.com/api-docs/user-guides/static/trading-user-guide/mobile.html

But is is currently not working. I describe ad nauseum here
https://community.ebay.com/t5/Report-eBay-Technical-Issues/Mobile-Description-Tagging-Is-Broken/m-p/...

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Why does eBay hide item descriptions on the mobile app?

The original poster's issue is unrelated to yours.

 

It's not necessary to use that tagging. That's only to force a summary for sellers with long descriptions or sellers that use elaborate templates like you do.

 

Sellers with short plain text descriptions with no extra formatting will see their descriptions on the app without all the extra work. My descriptions always appear and I only use the extra code for a mobile summary if necessary @conwayair .

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