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Where can I find the Suggested Ad Rate for a Specific Category?

I tried searching but couldn't find.

Message 1 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

@ten_o_nine  I don't believe there is a Suggested Ad Rate per category. (I assume you are talking about Promoted Listings Standard.) Suggested ad rates are by item, not category, and change at least daily. 

Message 2 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

@ten_o_nine  You can find the Suggested Rate per item in the Seller Hub>Active Listings> Promoted Listings column.

Message 3 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

So, I have many items in fine jewelry that I want to list with standard, it's showing me a choice to apply the suggested ad rate but I don't know it, I don't want to apply if say 40%

Message 4 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

Go to Listing, Active Listings (click on item & select Promote).   This will tell you suggested ad rate for your item.   Ad Rates change constantly (the higher competitors are willing to pay...the higher suggested rate will be).

 

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Where can I find the Suggested Ad Rate for a Specific Category?


@ten_o_nine wrote:

So, I have many items in fine jewelry that I want to list with standard, it's showing me a choice to apply the suggested ad rate but I don't know it, I don't want to apply if say 40%


The suggested rate will be visible in the Seller Hub Active listings (maybe ended as well).

 

There is no standard rate by Category,  there is really no standard rate for anything because the suggested rates change on a daily basis and are not the same across a Category.

 

One thing to make sure, if you select the Dynamic strategy (used to be called Automated) your rate will change every day in line with changes in the suggested rate.

 

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Into your life it will creep
Message 6 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

I have found in the Seller Hub Active listings that the promoted rate stays about the same as when you first listed the item, but after 4 or 5 days the recommended percentage will change up and down, depending on how many views you get. A listing that is getting a lot of attention will not see the ad rate increase, but a listing that is sluggish and not getting many views even with the promotion will generally see the recommended rate increase. If I raise the percentage to the recommended one, and I start getting more views, then the recommended rate decreases until I get less views, then up it goes again.

Message 7 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?

     For somebody that has been on eBay since 2004 and has over 12,000 sales this seems like an odd question. Others have mentioned the process but I am more curious as to why you are wanting to promote your listings? 

Message 8 of 9
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Where can I find the Suggested Ad Rate for a Specific Category?


@dbfolks166mt wrote:

     For somebody that has been on eBay since 2004 and has over 12,000 sales this seems like an odd question. Others have mentioned the process but I am more curious as to why you are wanting to promote your listings? 


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I don't use promoted listings.  I can't imagine using promoted listings let alone go by what ebay recommends. IMO Promoted listings exists for one reason and one reason only - to make ebay more money.  Do you think they came up with the program to be nice and help sellers? No.  They want to make more money. That's understandable.  We all want to make more money. That's why I'm so glad that promoted listings is voluntary. I equate it to  car dealers that offer extended warranties. Do you think they offer extended warranties to be nice and help the customer?  No. They make money selling extended warranties. 

Zero To Sixty In Five - Pablo Cruise
Message 9 of 9
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