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Variation Listings - let's work on a tutorial?

In a prior thread, the topic came up about lack of information for those wanting to start using variations.

 

@mcdougle4248  wanted to try using variations, but there was no helpful roadmap, or perhaps those that existed online were outdated, so I said I would start one.

 

@myjunqueyourtreasure  and  @mam98031  specifically mentioned in that thread that they both regularly use variations, so I'm putting them on the spot here to ask what pitfalls and workarounds they've dealt with and which listing forms they are using (desktop vs mobile).  Smiley Wink

 

I've taken this endeavor to 80% completion where we can plug in, correct, or rearrange information.  It's long winded because there is a lot of territory to cover.  I've created new variation listings and have revised an existing variation in order to test and screencapture, but surely I have not hit all the gotchas. Smiley Surprised

 

Hopefully, we could come up with a shorter bullet list for those who already "get it" if they just knew how to start and only needed a few references. Or, for those who just like to follow pictures, perhaps we can add any pictorial steps that are missing.

 

Anyway, here is a work in progress, still rather rough around the edges, and when we get it smoothed out, we could post it here on the forums where others could more readily find it.

 

http://shipscript.com/ebayhelp/lister_hub/creating_ebay_variations.htm



 

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
Message 1 of 87
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Re: Variation Listings - let's work on a tutorial?

Just tagging @bigdeals.etc because I think he would be a valuable asset to this thread,  since he uses variables all the time in his listings.

Message 16 of 87
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Re: Variation Listings - let's work on a tutorial?


@Anonymous wrote:

@Anonymous wrote:
  • You can choose to use default listing photos for all variations, but most of the time you will choose to use photos for each attribute.
    • You can only use photos for one attribute. This is notable if you have an item that comes in different patterns (stripe, polka dot, chevron) and those patterns come in different colors for each pattern (blue, red, yellow).

I should probably tell you the work-around for this:

Instead of using both pattern and color attributes use only pattern, then put the color in the variation name.

 

Blue Stripe

Red Stripe

Blue Dot

 

etc


Excellent advice to include this workaround. Smiley Happy

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
Message 17 of 87
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Re: Variation Listings - let's work on a tutorial?

Save and Preview 
Schedule the listing so that you can preview and edit before starting it.  

 

For store owners: When the listing is ready, you can avoid the 10-cent scheduling fee if you edit the listing before the scheduled start time and select this option:  

  • Start my listings when I submit them
tree*fern
Volunteer Community Mentor

Message 18 of 87
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Re: Variation Listings - let's work on a tutorial?


@Anonymous wrote:
  • Using the "sell similar" feature from an existing variation listing can be problematic as it will not let you add new attributes. If the original listing used pattern attribute and you want the new listing to use color attribute it will kick out an error when you try to add color. ..

@Anonymous 

Just tested this on seller hub listing tool and there was no problem restructuring the "attributes".  I have the option of manually adjusting the grid or letting the tool auto adjust and reset all data fields. I chose "manual" and it looks good so far.

 

Of course, my test listing that I was revising has no sales, and that could be a key point.  When I ran my other tests last night, I was surprised that many issues that I documented over a year ago no longer exist.

 

Because we may be using different listing tools, can you confirm? I did not actually post my sell-similar, so don't know if there might be further issues if taken that far.

 

I appreciate the observations you have supplied so far and will be working through them. Smiley Happy

 

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
Message 19 of 87
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Re: Variation Listings - let's work on a tutorial?


@tree*fern wrote:

Save and Preview 
Schedule the listing so that you can preview and edit before starting it.  

 

For store owners: When the listing is ready, you can avoid the 10-cent scheduling fee if you edit the listing before the scheduled start time and select this option:  

  • Start my listings when I submit them

@tree*fern 

This is an excellent idea!

 

Because the variation "Save and Preview" displays no viable preview, a scheduled listing actually provides a real test of the listing. If scheduled out far enough, the seller will have plenty of time to test the drop lists, review the photo display, and evaluate the total listing as it will actually appear on the site. When satisfied with the listing appearance, the seller can remove the "schedule" and choose to start immediately, which eliminates the scheduled listing fee (a fee that currently applies only to store owners).  Alternatively, if the new listing is just not workable, the seller could end the listing before it goes live, and there will be no insertion fees.

 

 

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
Message 20 of 87
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Re: Variation Listings - let's work on a tutorial?

I still create my in TurboLister.  I find it easy to create them there.  I have to admit I have not tried in a long time to create one in Ebay.  Last time I did, I was very confused and gave up.  TL is really easy for me.

 

Oh, I do all my Ebay stuff from my desktop.  I never use the mobile app.


mam98031  â€¢  Volunteer Community Member  â€¢  Buyer/Seller since 1999
Message 21 of 87
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Re: Variation Listings - let's work on a tutorial?

@shipscript 

 

Thank you for taking this on, it certainly is a huge endeavor.   

 

I tried setting up a variation listing (again) a week or so ago.  I am sure I had done it wrong, but when I clicked preview and the drop down didn't work, I quit.  So, what I (think) I have learned from this thread is that the drop down does not function in preview, but if I were to schedule the start time, then I could see the drop down.  Is this correct?  

 

I am unclear as to what exactly eBay considers a duplicate listing.  I have been doing my listings pretty much the same way for 7 years and never had a call out for a duplicate listing, unless it actually was...same title, same photo and was the same item.  I am thinking I should do variation listings by shape?  Possibly, one variation listing with alcoholic beverage cans and one with non alcoholic beverage cans for the same shape?  I do not know, I guess doing this could still be considered a duplicate listing?  I think my buyers shop by shape and beverage type.  Example:  Aunt Mary collects angels and loves Coke, so a Coke angel would be a perfect gift for her.

 

 

 

 

Message 22 of 87
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Re: Variation Listings - let's work on a tutorial?


@myjunqueyourtreasure wrote:
Yep. That's the same list I posted and brian couldn't find. Apparently it's out of date.

For example Decorative Collectible brands does NOT support variations. Probably a bunch of others I'd say.

Yes, you are correct here.  When I was reading the OP that got this whole thing started, my first thought was that I could just move all of my items to this category or handmade and avoid any duplicate listing problems.  

 

Message 23 of 87
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Re: Variation Listings - let's work on a tutorial?


@pburn wrote:

Just tagging @bigdeals.etc because I think he would be a valuable asset to this thread,  since he uses variables all the time in his listings.


Thanks for the tag. I can't believe you guys have done so much work during a weekend... and a holiday one to boot (Happy Easter everyone).

 

Yes, 100% of my listings are MV listings, and I've used them ever since they were available years ago. Clothing was one of the first categories that allowed it. Many things have changed since then. There are things that I do when listing variations for work-around reasons. It's gotten to the point that sometimes I forget why I do something a certain way, it's just 2nd nature and maybe the glitch I'm working around is obsolete and has been fixed. @shipscript  Thanks for the very selfless effort (along with everyone else contributing). But just now that the tutorial would have to be a living tutorial since ebay changes so many things about MV listings constantly, some intentional and some as a side effect of something else. Your tutorial is already pretty long for good reason, I just read the beginning and will pop in and out of this thread when I find something significant I feel you should add to it (with actual proof or instructions how to replicate). It'd be nice though for you to include an update timestamp on your tutorial so readers would know how up to date the info is. But then again, that timestamp wouldn't necessarily mean everything in the tutorial is up to date. A pickle there haha.

 

I just read the first few paragraphs and the posts in this thread. No need for me to concur with the great points everyone has made so far. Many of them I currently do since they are great ideas. Let's focus on what I found incorrect so far.

1) The maximum number of attributes you can put in a listing is 4, not 5. At least for my clothing category. There used to also be a glitch that didn't allow you to add options when revising a listing regardless if it made any sale or not. I don't know if this glitch is still here or not. This glitch was random. I haven't revised many individual MV listings enough to confirm if it's gone or not. But if it's still here, the "+Create your own" link would be gone. In order to get it back, you'd need to add an additional (dummy) variation and fill out the areas to submit/update. After submitting, you'd have to go back into the variations edit page and remove that dummy variation. Then the "+Create your own" link will reappear. As I type, I realize there IS a possibility this glitch is gone since the time ebay allowed us to remove attributes and combinations. Which brings me to the next issue...

2) I can confirm that @Anonymous  is mistaken ONLY with the point that you cannot revise variation names (on the front end of a listing). Everything else they said thus far is correct and helpful. I'll explain why I say "front end". This restriction used to be true until about almost a year ago I think. Ebay had his new MV glitch that wasn't allowing you to link ANY photo to specific attributes. Remember that time, everyone? The section that said "add variation photos" was greyed out and you were stuck on the "use default photos" choice. A side effect of this glitch was that it allowed us to delete combinations from your listing.

Screenshot 2019-04-21 10.10.36.png

You were also allowed to delete options from your list of selected (see above shot, "selected" is in the right half of the page.) But you weren't allowed to remove the option from your list of available options (the left side of the page). This matters if you want to create alot of your own options and not use the preset ones... because you are only allowed 60 total in your available options. I've never tried to remove the entire attribute and re-add it verbatim. The system may remember the attributes available options as along with your custom ones... not sure.

In order to revise variation names, simply remove them from your combinations, then add a new option replacing it. Technically you aren't renaming, you are replacing and killing your original variation. The buyer seeing your listing wouldn't know the difference. I.e. you have a Blue-Small as a combination. Remove that from your combination, remove Blue from your selected options, create your own "Medium Blue" in the available options, create a Medium-Blue combination, and copy/paste the UPC and/or quantity price. And you've basically renamed your Blue-Small into Medium Blue-Small. Just know that the Blue option is always in your available list, taking up a spot of your 60 allowed. But it is never shown in the front end or shown as out of stock. Anyone who had previously bought Blue-Small will show a blank combination in your sales history.

 

Yes, I know I can be wordy. Maybe @shipscript can clean up my verbiage.

Message 24 of 87
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Re: Variation Listings - let's work on a tutorial?

Wow, this is very complicated!

Message 25 of 87
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Re: Variation Listings - let's work on a tutorial?


@mcdougle4248 wrote:

Wow, this is very complicated!


That's why I still use TurboLister.  And will for as long as I can.  For me it is much easier.


mam98031  â€¢  Volunteer Community Member  â€¢  Buyer/Seller since 1999
Message 26 of 87
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Re: Variation Listings - let's work on a tutorial?

@mcdougle4248 

 

The gotchas and workarounds can be very complicated, but the basics are fairly straightforward, so the goal would be to get sellers on the right path of making the best decisions before starting. 

 

I was actually pretty surprised, when I started testing the other day, to find that the process worked as smoothly as it did.

 

@bigdeals.etc 

I started a draft in the Art category and was able to add 5 attributes using the "Add" box. Can you verify if there is a lower limit in your own category?

 

 

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
Message 27 of 87
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Re: Variation Listings - let's work on a tutorial?


@shipscript wrote:

@mcdougle4248 

 

The gotchas and workarounds can be very complicated, but the basics are fairly straightforward, so the goal would be to get sellers on the right path of making the best decisions before starting. 

 

I was actually pretty surprised, when I started testing the other day, to find that the process worked as smoothly as it did.

 

@bigdeals.etc 

I started a draft in the Art category and was able to add 5 attributes using the "Add" box. Can you verify if there is a lower limit in your own category?

 

 



Yea the MVs are fairly simple as long as they work as they SHOULD. But there are a bunch of work arounds flying around. Some are obsolete. I think this is mainly because ebay always puts MV functionality on the back burner. I've heard them say many times that a small percentage uses MVs... and that many agents have told me that that I am the very few that use it that extensively. Which makes me dumbfounded, because the MV listing is a very powerful tool even despite all it's hangups.

 

@shipscript 

Screenshot 2019-04-21 11.27.58.png

That red error pops up when I click the box to "neckline" to try to add another attribute after my original 4. Perhaps it's category dependent... which is dumb.

Message 28 of 87
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Re: Variation Listings - let's work on a tutorial?


@mcdougle4248 wrote:

@shipscript 

 

Thank you for taking this on, it certainly is a huge endeavor.   

 

I tried setting up a variation listing (again) a week or so ago.  I am sure I had done it wrong, but when I clicked preview and the drop down didn't work, I quit.  So, what I (think) I have learned from this thread is that the drop down does not function in preview, but if I were to schedule the start time, then I could see the drop down.  Is this correct?  

 

I am unclear as to what exactly eBay considers a duplicate listing.  I have been doing my listings pretty much the same way for 7 years and never had a call out for a duplicate listing, unless it actually was...same title, same photo and was the same item.  I am thinking I should do variation listings by shape?  Possibly, one variation listing with alcoholic beverage cans and one with non alcoholic beverage cans for the same shape?  I do not know, I guess doing this could still be considered a duplicate listing?  I think my buyers shop by shape and beverage type.  Example:  Aunt Mary collects angels and loves Coke, so a Coke angel would be a perfect gift for her.

 

 

 

 


To my understanding, those listings with different variations are NOT duplicates in the terms of ebay TOS. The bots that catch duplicates are not designed to catch these listings.

 

In clothing I see many sellers doing this to try and flood the market. Let's say you have 5 different variation combinations to sell. You make one listing with those 5 combinations. Then you make another listing with just 1,2, and 3. Then you make 5 MV listings with just one combination 1, 2, 3, 4, 5 respectively (yes you can make MV listings with just one combination as @Anonymous  mentioned earlier.) All of those listings technically aren't duplicates with respect to the policy... so I believe. When I first discovered my competition doing this, I reported them for duplicates. Granted that those sellers are doing this with thousands of listings, those listings are still live months/years after reporting them. So to my understanding, they are not in violation of duplicates... I guess it's a loophole. The bots shouldn't catch them neither, the sellers obviously rearranged the titles.

 

That's not to say it's a good idea to do that though, its your decision. On one hand, you can flood the listings if you have different listings but different ways for buyers to find them. But what good would they be if none of those listings are able to make it to the top of the keyword search results? So on the other hand, combining all of your items into one listing will consolidate the buyers off all of those listings, thus making your one listing more powerful in terms of searchability. Yes you may lose a buyer here or there with just one listing, but each sale would be more valuable for your listing exposure wise. Classic dilemma of eggs in one basket or not. I choose 1 basket because I want to minimize my clutter/fees/effort it takes to monitor listings.

 

In this case, I like the idea of the strength of the whole is much stronger than the sum of it's parts.

Message 29 of 87
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Re: Variation Listings - let's work on a tutorial?


@bigdeals.etc wrote:

That red error pops up when I click the box to "neckline" to try to add another attribute after my original 4. Perhaps it's category dependent... which is dumb.


@bigdeals.etc 

 

Odd. How many combinations do you have already in that listing? I'll have to start a draft in that category to test. Perhaps it's dependent on new listing vs revision.  Can you provide the path to that category?

 

I just used my Art draft to add 5 attributes and to add 70 options to one attribute.  The tool generated 420 combinations. But when I clicked "save and preview" a popup error refused to save, due to exceeding the 250 combination limit.

 

So I elimated some of the attributes, kept the 70 options, and the tool generated 210 combinations and accepted that "save and preview".

 

 

ShipScript has been an eBay Community volunteer since 2003, specializing in HTML, CSS, Scripts, Photos, Active Content, Technical Solutions, and online Seller Tools.
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