Strange Promoted Listings Anomaly

[isamerjam]

I had a strange experience the other day. It was strange to me at least because it was the first time I'd seen something like it. It was that my impressions were through the roof, for me anyway. I've only been using promoted listings around 3 months so I am no juggernaut yet, 6000+ impressions for me in a day is a lot. The strange thing is that while my promoted listings impressions were way up, my clicks were significantly down for the day compared to previous days. The next day my impressions were back in the ballpark of where they had been the few days prior and clicks were back in line.

Anyone else experience this? What are your thoughts on it?

Here are some pics of that day in question, the 24th, and the day after:

08/24/2017 Impressions

08/24/2017 Clicks08/25/2017 Clicks08/25/2017 Impressions

[hioctane62]

I've noticed spikes that coincide with when my markdown manager sales END. It seemed that when the price went back up, so did impressions.

[isamerjam]

@hioctane62 That's interesting. Makes sense that they would want to push items at a higher price, since they get a commission. Strange though to me that the spike in impressions did not correlate to a spike in clicks, the opposite, my clicks were quite down for the day of the 24th.

[hioctane62]

It would also make sense that promoted listings that also show a red markdown price would get more clicks.

[modern-artifact]

The 24th is also the day that the zoom feature stopped working on new listings.... 

Wonder what they were smoking on the night shift in the tech building!!!

[isamerjam]

Very true.

[isamerjam]

@modern-artifact
Haha., I wonder 🙂