12-20-2021 10:05 AM
Hello everyone,
Im getting quite a good amount of views but very few sales. Any tips or suggestions on how to improve store?
Thank you
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12-20-2021 12:04 PM
The only thing I'd add, that others haven't mentioned, is that it is always a good idea to lay garments out flat and take all the relevent measurements and include those in the description. That's because clothing manufacturers are wildly inconsistent in their sizing.
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12-20-2021 12:13 PM
What about faux leather?
12-20-2021 12:29 PM
Perhaps the unbranded luxury designer is one who only uses vegan leather is constructing her handbags.
12-20-2021 12:35 PM
You're making a big mistake with your "no return' policy.
Buyers want sellers who will stand behind their products. And it's a good way to lose both your item and your money.
You'll find out.
12-20-2021 12:35 PM
@ckimodog wrote:People who are vegans don't want anything made from animals but they also don't want to be seen as people who are using plastic; thus, "vegan leather." I find it hilarious, but that's just me.
Ditto, Maxine...if they called it polyurethane, which is what it is, it may not sell as well, so vegan sounds so much nicer and is a better advertising concept, but it's still a crock...no offense to the vegan crocodile. lol.
It's been ever thus in the wonderful world of marketing -- like stuff that was made from celluloid being called "French ivory" in the late 19th and early 20rh Centuries.
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12-20-2021 12:44 PM
"
People who are vegans don't want anything made from animals but they also don't want to be seen as people who are using plastic; thus, "vegan leather." I find it hilarious, but that's just me.
Ditto, Maxine...if they called it polyurethane, which is what it is, it may not sell as well, so vegan sounds so much nicer and is a better advertising concept, but it's still a crock...no offense to the vegan crocodile. lol. "
I better label the titles for my matchbook covers as 'vegan' too. 🙂 It might bring in a whole new type of customer.
12-20-2021 01:12 PM
"Vegan leather" is a term, widely used by a certain group of buyers. They search for this term so, it's fine for a seller to use it.
If this bothers you, stay away from buffalo wings and jumbo shrimp.
😁
12-20-2021 01:39 PM
You have made a solid start, a good foundation to build your business on. I made a few notes on areas that might be tweaked for improvement.
This isn't necessarily a good time of year to run auctions when folks are trying to buy gifts. They don’t have time to wait for an auction to end. Auctions are best used for high demand or unique items, like your Chanel boots. But more everyday goods are better listed as Buy-It-Now, such as the detoxifying masks.
I think you need more keywords in your titles and the description fields could use fleshing out. For example, the blue handmade dress listing does not give the size anywhere but the Item Specifics. It also needs to appear in both title and description so buyers don’t have to hunt for it.
Another example of missing keywords is the cornflower blue Prada bag. The word Prada does not appear in the title. And the black and white picture does not depict the color of the bag. So you have a grey bag in the photos meant to describe a cornflower blue purse. All fields must be consistent across a listing or it is considered misleading, and a Not As Described case waiting to happen.
In your descriptions are warnings and other unrelated text that are not part of the item description. I suggest removing all these “terms of sale”. They are negative, detract from the sale of the item, and do not add any protections (if that is the intent). In particular, admonishing the buyer is not conducive to making the sale—“Be sure to understand all eBay rules and terms before placing a bid or sending an offer.”
Learn the correct clothing terminology. In the listing for the green crop top, the title is “green bustier vest” yet the garment is neither a bustier nor a vest. In the description, it is tagged with Ankara and west African, when it is neither of those descriptors either. It looks to be a lined jacquard print top instead. In the listing titled “time silhouette blue gingham top” the fabric is not gingham.
So you have some work ahead of you. But the good news is you are receiving views and traffic. The challenge is converting those lookers into buyers. Knowing the right clothing and fabric terms and adding appropriate keywords to your titles and listings will be important in that conversion. Best of luck to you, and wish you much success.
12-20-2021 01:48 PM
Thank you so much. I really appreciate your helpful advice. I will have to make the keyword tweaks in the title and description.
12-20-2021 02:15 PM
@soh.maryl wrote:what's a "vegan leather crocodile bag??
I am guessing it is a crocodile that eats grass ?
12-20-2021 03:15 PM
Cool handbags but where did you get that many? I would be afraid that eBay would be asking that question too, and for copies of the receipts.
12-20-2021 03:46 PM
I took a look at your sales. A couple of observations:
1. Your prices seem a bit high on the higher end stuff. That Hot Wheels Gucci Cadillac Seville is pretty cool. However, I can buy these all day long...and probably all week for under $400. You have yours at a starting bit of $600 with a BIN of $780. Unless Mr. (Mrs? Ms? Miss? Binary?) Gucci signed this thing himself/herself/binaryself, I would not give your price.
2. Designer brands are heavily counterfeited. I see you have an "Authenticity Guaranteed" on a sale. How is the Authenticity Guaranteed exactly?
3. The photos look great! However, are they stock photos or photos you took and edited out the background? If stock photos, I wouldn't buy either. In fact, I'd hate to say this, but if those are your photos, they are almost TOO perfect. I try not to get too professional looking with my photos...but I'm not selling higher end items to a possibly picky clientele...
4. The Twilly d'Hermes Eau de Parfum Gift Set. Did you check out your competition on this? There 10 other sales. Most under BIN of $100....yours is $540. Unless I'm missing something...I'm not paying $540 for that. Exact same pictures as yours too. If you are taking your own pictures, they are being lifted. Had this happen to me....but I'm guessing stock photos.
5. The Prada Monochrome Saffiano Small Tote Bag. Are you sure that is priced competitively?
6. You have a feedback score of 11 but selling some pretty expensive stuff. No offense...but I would not spend 3k on a tote bag from someone with a score of 11. I'd have to want it bad. Like...real bad.
I know I got to picking apart your sales, but sometimes honest opinions can help. I did not check any of the smaller priced stuff, but just keep in mind not to price yourself out of the market.
Mike
Firesteel Surplus
12-20-2021 03:53 PM - edited 12-20-2021 03:55 PM
@maxine*j wrote:
@soh.maryl wrote:So there's no problem with listing a bag as "vegan leather"?
How about "vegan leather crocodile"?
I also found "fine Corinthian leather" pretty hilarious, too. Corinthians were people, so those car seats were upholstered in the hides of people from the ancient world? Really, Ricardo!!
I guess I am easily amused.
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An advertising agency came up with the term "Corinthian Leather" for the Chrysler Corp back in the 70s. It hardly came from Corinth (ancient town in the New Testament) but from a factory in New Jersey where all the other leather for the Chrysler Corp came from. Ricardo did make the term famous though with the Chrysler Cordoba. The info came from a web search...I knew most of the particulars but wanted to be sure.
How they didn't get sued for some sort of false advertising is surprising.
But funny as heck too.
Mike
Firesteel Surplus
12-20-2021 03:59 PM
@iart wrote:You're making a big mistake with your "no return' policy.
Buyers want sellers who will stand behind their products. And it's a good way to lose both your item and your money.
You'll find out.
Oh boy....I missed that little tidbit in my reply. Yeah...the "no return" policy is bad for two reasons. 1. Like you stated...who wants to buy something from someone who won't stand behind their product and 2. There is no such thing as a no return policy. Ebay's return policy will crush all "no return" policies to smithereens.
Mike
Firesteel Surplus
12-20-2021 06:36 PM
I thank all who took the time to reply. You brought insights and wisdom that never came to mind. I now know what I will work on and start ASAP. Have a wonderful year ahead! 😊