02-12-2025 03:32 PM
If I run an auction and promote it can any of my other items get hit with a halo attribution fee if they happen to sell? Thank you in advance for replies.
02-12-2025 03:35 PM
@selsa84 wrote:If I run an auction and promote it can any of my other items get hit with a halo attribution fee if they happen to sell? Thank you in advance for replies.
Not sure but that is one of several reasons that I refuse to pay ebay any extra to do the job that they were already paid to do,
02-12-2025 03:41 PM
02-12-2025 03:46 PM
"Halo attribution: eBay will report a Halo sale from a general campaign when an item promoted with a general strategy, different from the item originally featured in the general ad the buyer clicked on, is purchased within 30 days of the original click.
The ad fee is charged when a buyer purchases an item promoted with a general strategy other than the general ad item they clicked on in the most recent 30 days, as long as the sold item is in an active general campaign of the same seller at the time of sale. The ad fee is based on the ad rate for the item sold at the time of sale."
So, if your auction is in a General Ad Campaign, and is clicked, and then, within thirty days, the same person clicks and buys a different item from you, you will be charged the ad rate for the purchased item, as long as that item was also in a General Ad Campaign, even though it was shown to the purchaser as an organic listing, not a sponsored listing. If the purchased item was NOT in an ad campaign, there is no Halo fee.
02-12-2025 03:59 PM
I have my buy it now items in a campaign at 5%. So if I promote an auction at 10% there is no way they can charge me 10% add fee on buy it now items if they sell to a buyer that found it thru the auction promoted at 10%?
02-12-2025 04:00 PM
Thank you hotrod.
02-12-2025 04:06 PM
@selsa84 If your BIN is shown as a sponsored listing, and purchased, it will be charged the 5%. That's a simple, direct sale.
If it is shown as an organic listing, and purchased, it will not normally be charged an ad fee at all, even though it is in an ad campaign at 5%..
The exception is for a Halo Attribution Sale: If it is shown as an organic listing, and the buyer had previously (within the last 30 days) clicked on your auction listing as a sponsored listing OR on any of your other sponsored listings, it will be charged the 5% fee. It will NEVER be charged the 10% fee you have set for the auction. It is charged the fee for its own campaign.
02-12-2025 04:22 PM
Thank you very much