Promoted listings confusion
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‎08-25-2017 12:18 PM
OK so I'm trying out the new "Promoted Listings" feature where I can give ebay more $ (yay!) if they boost my listings in Best Match searches. My question is about the fuzzy wording on the Promoted Listings page that says "We only charge a fee if your item sells within 30 days of a click on your ad."
Does this mean that I owe the fee if ANY buyer buys my listing within 30 days of a click from ANY OTHER buyer on my ad? That's my fear with this wording.
So let's say Buyer A clicks a promotional link and doens't buy the item but Buyer B clicks a regular link to the same item a few days later and buys it. I shouldn't owe the extra fee, but the wording leaves that open as a possibility. Can someone please confirm that is not the case?
Promoted listings confusion
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‎08-25-2017 12:24 PM
You are correct that Buyer B's purchase would not incur the extra fee. Better half sold a couple of things when it first came out (multiple quantity) and none were from PListings....so no extra fees at all.
Promoted listings confusion
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‎08-26-2017 08:19 AM - edited ‎08-26-2017 08:21 AM
One of my MQ items using PL is showing about 2 with an ad fee for each one without when sold - definitely not a "1st click on ad means every sale afterward pays" situation.
Tinfoil hat mode: Don't think there's any way to know which search result the buyer clicked on (the PL ad result or the regular search result), so really no way to know if the numbers are getting fudged a bit for extra profit, but I'll give eBay the benefit of the doubt.
PL thing "seems" to be working well for me, but my sales volume is so low/erratic that can't really tell for sure (small dataset).
My items get visibility at the 1% level so it's not really a problem like it would be where a seller has to shell out 20% for ad fees to "win" PL placement over others in competitive categories, and the $30/quarter credit is more than enough to cover the 1% ad fees on the sales that are happening - 8¢, 13¢, 34¢, etc.
