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Promoted Listings

Hello,

I just notice I sold something today that was promoted a few days ago. I have been slowly taking off some promoted listings a few days ago.

I was not charged for it as a promoted listing. I thought if a buyer purchased it in a 30 day frame line I would still get charged the promoted listing even if I took it off. I guess the rules have thus changed.

I decided to un-list anything cheap since I have more repeat buyers than new buyers lately.

I do promote only high end expensive items now.

 

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Promoted Listings

@12345jamesstamps  Examples.

 

PLS campaign ends Oct 10th.

 

1. Buyer clicks on the item on Oct 9th but doesn't buy it. Campaign ends on the 10th. Same Buyer comes back and buys it on Oct 18th. PLS fee? Yes. Oct 18th is within 30 days of Oct 9th, the first time the buyer clicked on the listing.

 

2. Campaign ends on the 10th. Buyer clicks on the item for the first time on the 17th and buys it on the 18th. PLS fee? No. He had never clicked on it while it was being promoted, and it is not being promoted now, so the 30 days never starts to run.

 

3. Buyer clicks on a different item on Oct 9th. On the 18th he buys an item which is not in a current PLS campaign. No fee.

 

4. Buyer clicks on a different item on Oct 9th. On the 18th he buys an item which is in your store (shown to him "organically"), but which IS in a new PLS campaign. PLS fee applies.

 

 

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Promoted Listings

As far as I know the 30-day rule is still in effect. This entirely possible that your buyer did not see the item while it was promoted. The 30-day rule only applies if the buyer has clicked on the item or put it on their watch list while it was promoted. 

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Promoted Listings


@12345jamesstamps wrote:

Hello,

I just notice I sold something today that was promoted a few days ago. I have been slowly taking off some promoted listings a few days ago.

I was not charged for it as a promoted listing. I thought if a buyer purchased it in a 30 day frame line I would still get charged the promoted listing even if I took it off. I guess the rules have thus changed.

I decided to un-list anything cheap since I have more repeat buyers than new buyers lately.

I do promote only high end expensive items now.

 


You don't pay the fee just because you promote it, you pay the fee because the buyer clicks on the promoted listing ad in another listing, and then purchases it within 30 days.

 

I had a time where all items were promoted (there was 8,000 at the time) but only paid promoted fees on half of them. If the sale was organic because the buyer came to the store, or just did a search and it wasn't a promoted listing that came up, then there's no fee.

 

I stopped doing promoted listings a few months ago. Many things still are, but new stuff going up is not being promoted for right now. Seems smarter to keep a bit more of the profit and I think if a lot of items are promoted (but not all), there will still be lots of promoted listing ads showing up with my items.

 

C.

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Promoted Listings


@my-cottage-books-and-antiques wrote:

As far as I know the 30-day rule is still in effect. This entirely possible that your buyer did not see the item while it was promoted. The 30-day rule only applies if the buyer has clicked on the item or put it on their watch list while it was promoted. 


It has to be from the link for the promoted listing. Going to the store and browsing will not cost the seller the promoted fee. I had everything promoted at one time and only paid fees for half of the sales.

 

C.

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Promoted Listings

All items are shown twice; one promoted and once not (when you promote)

So, the buyer either saw and purchased the 'non promoted' one or had your item in their watch list from when they seen it BEFORE you promoted.

 

As you probably know- if a buyer sees/purchases 1 item that is promoted, all other items they purchase within the next 30 days; promoted or not'... will get the 'promoted' charge (so that would include any items you have that is NOT promoted) 

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Promoted Listings

@12345jamesstamps  Examples.

 

PLS campaign ends Oct 10th.

 

1. Buyer clicks on the item on Oct 9th but doesn't buy it. Campaign ends on the 10th. Same Buyer comes back and buys it on Oct 18th. PLS fee? Yes. Oct 18th is within 30 days of Oct 9th, the first time the buyer clicked on the listing.

 

2. Campaign ends on the 10th. Buyer clicks on the item for the first time on the 17th and buys it on the 18th. PLS fee? No. He had never clicked on it while it was being promoted, and it is not being promoted now, so the 30 days never starts to run.

 

3. Buyer clicks on a different item on Oct 9th. On the 18th he buys an item which is not in a current PLS campaign. No fee.

 

4. Buyer clicks on a different item on Oct 9th. On the 18th he buys an item which is in your store (shown to him "organically"), but which IS in a new PLS campaign. PLS fee applies.

 

 

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Promoted Listings

Too much information to keep track of. LOL

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