@valueaddedresource wrote:
@gurlcat wrote:Ooo! Here's something I'll be very curious to see -whether the % rate is editable after the first bid is placed. I understand why so many other listing features are locked at that point, but changing how visible the listing is wouldn't change anything that factored into already-bid'ers' decisions to bid or how much.
Well, POOP, but then I guess the algorithm would have to be programmed to charge the seller according to the rate applied when the winning bidder ....BLARRR! I DON'T KNOW! I JUST HATE THIS SO MUCH!! 🤣@gurlcat just from what was said in the eBay Ads blog, it sounds like the plan is for the most part it's going to work very much like it does for Fixed Price BIN as far as attribution, which would make sense since you'll be able to include both auction and fixed price in the same campaign if you use the Simple option so they would have to keep that relatively consistent.
So, to keep it simple, for your auctions in PL Standard, if you change the rate while the auction is running, it should be based on last click attribution just like for fixed price.
https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-standard
For Direct sales, we measure the 30-day sales attribution window from the click closest to the sale and charge the ad rate in effect at the time of that last click.
For Halo Item sales, you will only be charged an ad fee if the purchased item is in an active Promoted Listings Standard campaign at the time of the sale, and you will be charged the ad rate of the sold item.
The ad fee for Halo Item sales will be calculated based on the ad rate in effect for the sold item at the time of the sale.
Direct sale example 1: A buyer clicks your item before you revise the ad rate and purchases it after your revision.
When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it.
Direct sale example 2: A buyer clicks and purchases your item after you revise the ad rate.
When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the updated ad rate that is active at the time of the sale.
So just to make sure I'm not mistaken, is a BIN the same as a "Direct Sale"? (never heard anyone use that term before).
Assuming 'yes' oh man, that is a lot to digest. But still helpful, so thank you.
And assuming the answer is 'yes' to whether the ad rate will be editable throughout the auction (including the ability to turn it completely off or start it at any point), I'm thinking on it, and man is it complicated! See, first there's the factor of proxy bidding, and the fact that a bidder can make a new bid after their proxy bid has been surpassed, etc. -But I think it's probably safe to assume the ad rate of a winning bidder is whatever the rate was when they first clicked on the listing, right?
Okay, so one thing that makes auctions and BIN's is very different is the best time to view them. Not saying all buyers do like me, but I will typically do a search where I refine by BIN's only, and sort those results by Newly Listed, because that's the best way to find underpriced items (before someone else sees them and snatches them up) -talking strictly OOAK items of course; for multiple quantity items then of course sorting by lowest price is the way. So then after I've gone a page or two of new listings, I'll start over and do a 'Auctions only' and sort those by the opposite timeframe, Ending Soonest, so I can try to snipe wins.
Again, I won't assume that all buyers use my tactics, but you can see how it's hard to decide whether there would be an advantage to starting/ending/increasing/decreasing promotion at any point during the auction. I would be very curious to know how time remaining affects an auctions placements in Best Match by the way. OH, and to this day I don't know (do you?) if an auction gets any kind of special treatment for being "Hot" beyond the little red letter badge, LOL. Almost all mine do, but I never know if it makes them place more often in page spots or higher in Best Match searches or anyting.
Ughhhh....... Me. Brain. Hurt. And I'mma start a whole new reply about Halo, because that's a whole other can of hurt.
So, I just did some digging and tallying of my Solds history, and at this point I'm feeling almost silly for worrying so much about the additional money auctions will cost me. Why? Because it's looking like my bigger concern might be how much my BINS will cost me, due to frikkin HALO. And I bet this isn't just a 'me' thing but any seller who does a combination of auctions and BINs, and promotes both.
So check this out. Out of my last 100 sales: 18 were auctions. 33 BIN's sold via promoted listings. 49 BIN's sold organically. So if we toss out the auctions and look only at the BINs, I had to pay the ad rate for only 40% of those BIN items. I say "only" without knowing if that's typical or not; I'd be very curious to know other people's ratios, but I suspect I might be rather "spoiled" in this regard. All I know for sure is I'd rather pay it for 40% of my BIN's than 50 .... 60 ..... or more ..... and I think I have very good reason to suspect that number WILL rise, possibly dramatically, when this thing kicks in.
Why? Well here were a couple patterns I noticed while doing this tallying: 1. almost all the non-jewelry things I sold were by promoted listings. 2. An (eyeballed) majority of the jewelry sold by promoted listing were during weeks when I didn't run an auction. What do these observations indicate? -What I always suspected before, and a major reason I've always felt it wise to have at least one auction running: a lot of people who check out my auctions also check out the rest of my store, and that's where a good bit of my BIN sales come from. In those cases my auctions served as free promotion, but they no longer will.
