Hello @im_here_too, thanks for asking this question and we hope we can clarify how we charge fees for our Promoted Listings Standard campaign type.
A Promoted Listings Standard fee is charged based on the ad rate selected by the seller. An ad rate is the percentage of an item’s final sale price (excluding shipping and taxes), and is only charged when a buyer clicks on the promoted listing and purchases the promoted item within 30 days of that click. The fee is based on the ad rate that was in effect when the promoted listing was last clicked.
Based on the listing's quality, its relevancy to buyer search, its ad rate, and other factors, the Promoted Listings Standard system determines which listings to show and where they are displayed. Here's how the fees work:
- You choose an ad rate between 1% - 100% of the item's sale price. The higher the ad rate, the higher the possibility of ad placement, leading to increased visibility
- The suggested ad rates that eBay provides are calculated based on a variety of factors such as item attributes, seasonality, past performance, and current competition for each of your listings
- You will only be charged when a buyer clicks on one of your ads and then buys that item within 30 days
- The ad fee is based on the ad rate you chose
- Ad fees are shown in your Payments tab in Seller Hub, or the transactions page in My eBay
The Promoted Listings Standard fee is additional to other eBay listing and selling fees. All fees (including ad fees and ad fee credits for unpaid items, returns, or cancelled transactions) appear in your Payments tab or on your monthly eBay invoice, with Promoted Listings Standard fees appearing in the expenses section of your Payments tab.
We hope this helps answer your question. You can learn more about how Promoted Listings Standard works here: https://pages.ebay.com/seller-center/listing-and-marketing/promoted-listings.html
