Promoted Listings Advanced

[katzrul15]

Have read thru this a couple of times.  

Will this mean that PLs as we know them now will essentially be worthless/not effective?

A little concerning as we use PLs quite a bit currently.  Not certain our budget can work for the PL Advanced or that I have a "daily" budget for PL Advanced?

Thoughts?  

How Promoted Listings AdvancedBETA works

Promoted Listings AdvancedBETA is based on a cost-per-click model. You start by deciding how much each keyword and click is worth to you. Next, you bid to target placements at the top of eBay search results. Top placements show your listings to buyers right when they’re looking for your items across all experiences on eBay, including desktop, mobile, and the eBay app.

With this new type of campaign, you’ll be able to:

• Bid for the top slot in search using keyword and budget controls, and pay per click.
• Select the keywords that matter to you.
• Set a daily budget for additional control.

To set up your first campaign, go to the Seller Hub Marketing tab. You can create a new campaign within the Advertising dashboard by following these simple steps:

1. Name your campaign.
2. Choose dates and a daily budget.
3. Name your Ad Group.
4. Add your listings and keywords to the Ad Group.
5. Select a maximum cost-per-click for the keywords, displayed as “CPC bids” in the tool.

Review your campaign after you complete these steps.

Top tips

• Use features like suggested keywords and bids to help you set up effective campaigns.
• Include high-quality listings in your campaign with complete and accurate item specifics and great photos for the best chance of gaining high visibility. In addition to your bid, factors including keyword relevancy, listing quality, competition, and daily budget determine whether your ad will appear in the number one position.
• Use the daily budget feature to manage your ad spend.

You can also use both Promoted Listings Standard and Advanced together to help achieve maximum visibility for your ad placements across the eBay network, and utilize both budget approaches for your ad spend.

Coming later this month—Promoted Listings AdvancedBETA

Starting at the end of this month, Promoted Listings AdvancedBETA will be available to all eligible Promoted Listings sellers. If you’re eligible, you’ll be able to opt in to Promoted Listings AdvancedBETA to start bidding for the highly coveted top spot in the search results, as soon as it’s accessible.

All existing Promoted Listings campaigns will automatically be renamed Promoted Listings Standard campaigns, without you having to do anything. The only changes will be to the name and attribution logic.

[vintagecraze50]

That is what I meant by trucky situation with pay per click ads. Organic search is often used more for an item. This being proven many years ago in research on the subject. Whether that research applies today not sure.

[vintagecraze50]

You forgot price points. When I search on Google I could give a flip about hundreds of ads in my face for an item that is priced much higher than a competitior. If folks can use P for C and keep their prices down, yay! If they ave to increase their prices to compensate. Nay!

[farmalljr]

@mr_lincoln I'll throw my two cents in this question as well. Not only do I personally notice traffic differences when I list every day as opposed to not, other much larger resellers tell you daily listing is a requirement for traffic. The algorithm rewards activity. I believe that to be 100% true. 

Another thing I notice as well, is daily dollar amounts listed. The more dollars of inventory you list in a day, you also see a bigger boost in traffic. I don't know if others experince this as well. I typically list $400 a day. On a day I list 1K + , I can tell my traffic increases, as well as sales a day or so later. I just don't have time most of the year to keep the momentum up to do that. 

Most people who make a regular income stream from eBay are listing X listings a day. Even if that means just releasing drafts in the bank. 

[vintagecraze50]

Yes that seems to work. But digressing to the way ADS and pay per clicks work on Google.  Read a very good article explaining that the key is cost per acquisition. Blogger writes that if you are spending say 80 bucks on clicks and it results in a 1000.00 sale then yay! You win. If you are paying 80 bucks for the clicks and you only sell a 100.00 buck item, not as good. Lot’s of this has to do with value of your items and the potential for these items to be in big profit. Lawyers may spend 100.000 grand for a top spot on Google but we know lawyers make A LOT OF MONEY ON THEIR Services.. So, this is how it works folks. You have a 15 dollar item on Ebay and you pay 20 dollars for the cluck clicks and not so good. But, if that same click also caused that buyer to but another item at your store for 100 bucks maybe pretty good.

[vintagecraze50]

I might try it on my high priced items as they have a better price per acquisition rate than lower priced items. That higher priced item may then draw in more sales for the lower priced items that do not have the click pay.

[vintagecraze50]

Not really, just another marketing tool.

[vintagecraze50]

Some keywords are extremely expensive to acquire using Click pay on google. That becuase they are highly sought out by merchants to be at the top of that list for that keyword.

[vintagecraze50]

I Thank you for your fabulous input on these issues. And I believe you are right about all you said, You cannot play around with this without having full knowledge about what you are doing . It almost requires a month long class in how to do it and do it without loosing your butt.

[vintagecraze50]

Yep.

[katzrul15]

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@farmalljr wrote:

@mr_lincoln I'll throw my two cents in this question as well. Not only do I personally notice traffic differences when I list every day as opposed to not, other much larger resellers tell you daily listing is a requirement for traffic. The algorithm rewards activity. I believe that to be 100% true. 

Another thing I notice as well, is daily dollar amounts listed. The more dollars of inventory you list in a day, you also see a bigger boost in traffic. I don't know if others experince this as well. I typically list $400 a day. On a day I list 1K + , I can tell my traffic increases, as well as sales a day or so later. I just don't have time most of the year to keep the momentum up to do that. 

Most people who make a regular income stream from eBay are listing X listings a day. Even if that means just releasing drafts in the bank. 

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@farmalljr 

I have noticed this before also - if I list multiple HV items, it seems my traffic does increase over perhaps more listings, but lower valued items.

And I know the system rewards activity - don't list for a week and watch everything come to a screeching halt.  

[vintagecraze50]

They say in one article I read that if your keyword is way too broad  you will be paying for a lot of irrelevant clicks that do not actually lead to a conversion. They say you must be more specific to get on target to lower your PPC acquisition rate.

[mr_lincoln]

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@farmalljr wrote:

@mr_lincoln I'll throw my two cents in this question as well. Not only do I personally notice traffic differences when I list every day as opposed to not, other much larger resellers tell you daily listing is a requirement for traffic. The algorithm rewards activity. I believe that to be 100% true. 

Another thing I notice as well, is daily dollar amounts listed. The more dollars of inventory you list in a day, you also see a bigger boost in traffic. I don't know if others experince this as well. I typically list $400 a day. On a day I list 1K + , I can tell my traffic increases, as well as sales a day or so later. I just don't have time most of the year to keep the momentum up to do that. 

Most people who make a regular income stream from eBay are listing X listings a day. Even if that means just releasing drafts in the bank. 

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Thanks for that @farmalljr ,  It would be great to have new items to list everyday but I think for many Sellers that's just not possible.  I might do that for a week when I get a large inventory lot in but I know the norm is not like that.

[farmalljr]

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@vintagecraze50 wrote:

Yes that seems to work. But digressing to the way ADS and pay per clicks work on Google.  Read a very good article explaining that the key is cost per acquisition. Blogger writes that if you are spending say 80 bucks on clicks and it results in a 1000.00 sale then yay! You win. If you are paying 80 bucks for the clicks and you only sell a 100.00 buck item, not as good. Lot’s of this has to do with value of your items and the potential for these items to be in big profit. Lawyers may spend 100.000 grand for a top spot on Google but we know lawyers make A LOT OF MONEY ON THEIR Services.. So, this is how it works folks. You have a 15 dollar item on Ebay and you pay 20 dollars for the cluck clicks and not so good. But, if that same click also caused that buyer to but another item at your store for 100 bucks maybe pretty good.

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Yes, but.....

There is a formula to advertising dollars. Be it selling a "product" or a "service" , every dollar spent should make you a return. In my service business, I consider any advertising a  failure, if it doesn't AT LEAST return 10 times in sales. So for every hundred spent, it MUST return 1000 in sales. Because from that 1K in sales, you need to take out all of your costs. Services tend to be lower overheads then do products. So for a product, I would consider it a failure to bring back LESS than 20 dollars for every ONE dollar spent. There are more overheads into products, even if you are a reseller. 

Be careful what "articles" you read about PPC advertising. Most of them are written by companies that sell their "services" to run your PPC campaigns. I've been tangled up in them before too. While the premise of the article you site is correct, PPC very rarely is a "good investment". But, you are free to try it for yourself. The best lessons learned, are earned.

[gjs_16]

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@katzrul15 wrote:

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@mr_lincoln wrote:

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@nuclearomen wrote:

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@katzrul15 wrote:

@nuclearomen 

Okay - then this new Stores promotion needs to work for the Store I am paying for, as it is doubtful PL Advanced will ever be in my budget.  We have multiples and our items are new, but having 10 or 15 of something and having 250 of something is very different.  One more way, the smaller/small-ish Seller is going to find it harder to compete on here.

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Idk what your doing for store promotion...but as for Advanced PL I don't see it that way. I can't say for as I haven't used them, and I would say need a quarter to actually see how these Advanced play out and effect things. But I do agree if you have 1-2 of item or small quantity it may not be worth using the Advanced...depends on what seller figures is not only doable for a budget but also if they can afford to loose that budget for no sales... just because someone uses PL doesn't mean they sell their item(s)... Advanced will be same, just sellers get charged per click... well I know from experience as any seller should, listings get clicked on all the time, and no sales happen for long time on an item. I have item that went 500+ clicks til it sold...clicks/watchers = no meaning... it literally means nothing unless a buyer clicks that "Buy Now" or Bid or whatever button. Large corp sellers will use this Advanced option - you can count on that for sure, but if that has any real effect on majority of smaller sellers sales...well yet to be seen, but I'm going to go further and say, no, it won't matter. 

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@katzrul15, @nuclearomen   I will often get a Buyer message me when they find one item and ask "what else do you have in this line" or "I'm looking for more from this manufacturer" etc.   It's like, can't you see the two links on THAT listing to either see other items or visit the store?  If eBay made those links more prominent we (collectively) might not be having half this conversation.

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If e-Bay would make MY/YOUR listings more prominent when an item is viewed and not those of our competitors, it might also connect those dots.  It burns my biscuits that instead of a buyer seeing more of what I/YOU might have, e-Bay shows them 6 others, usually cheaper or whatever, of the exact same thing.  Goodie.  Got them to my listings and now e-Bay wants to show them the Seller Buffet selling against me/you.  Yay.  Not!

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Oh but the worst part is that those extra 6 others are not necessarily the exact same thing, quite often they are similar items but when precision is essential those extra listings can easily result in a SNAD when a buyer doesn't bother to truly read through (and don't we all know buyers who don't read the entire listing).

Sorry to hijack, had to say that.

[vintagecraze50]

Oh yes, those blogs are written by the folks who sell their advertising. I am fully aware of that. My brother in law is a rather famous internet marketer from the early 80’s. He made millions.