Regards,
@nuclearomen wrote:
@katzrul15 wrote:
Have really appreciated your posts and insights, especially on the current PL landscape, etc.
I need to take a look at my current PL campaigns and devote additional time to determining if those need to be tweaked, changed, deleted, discarded, etc. When my PL campaign flat-lines, my sales do also. It is interesting to hear other Sellers say they "never" use PLs, never will, etc and do just fine. My ad fees from PLs is not cheap each month and I do budget for it, but I would sure like for that to be less $$ spent or eliminated all together. It can be salty on top of the FVFs, Store fee, etc. thanks, again!
PLS is pretty baseline, but isn't worth investing high percentage rates. The items won't sell better. What ebay has done with PLS and performance of a campaign impressions is gone back to the old method of general ebay selling that the more items you add (as in on daily bases) the better your impressions will be...the days you don't add items you will see slight drop of impressions... go several days that drop will be quite noticeable. Go a week and it's time to end campaign and start a new once your adding items again... been through this over and over since previous seller update when made changes to PLS. I also don't promote my popular items... a lot of people think you should where reality is you don't, the listing sold count is what is doing the selling for you and auto ranks you higher on search anyways. 1-2% election rate is something most people can afford to give in their profit margin and give items a bit of a boost...the key is low election rate and the benefit is not search spot, it's filling one row of promoted listings on your own listings with your own stuff instead everything being others sellers stuff...provided those items are in the same category...selling a lot in the same category and promoting them PLS helps fill those slots.
This sounds like good information @nuclearomen and I want to be clear that I am just curious about the blue highlighted section and NOT challenging the statement. Explaining how that was determined will help me understand what I see on my PLS Campaigns (latest one pictured below)
How did you determine eBay went back to a previous approach to boosting Sellers' item visibility by posting new items daily (or at least regularly)? I am thinking that in some categories that may be spot on but in others not so much. The impression chart below is pretty much how most of my PLS Campaigns run. Lots of activity in the first two weeks then a slow decline to the end of the Campaign (30 days plus or minus is what I do) ... If I were to create a chart for when I list new items in comparison to PLS chart it would have lots of peaks and valleys. Some weeks I don't have inventory to list, its the nature of inventory acquisition in my categories. The basic trend is I acquire a lot and within days to no more than a week the entire lot is up for sale. But a Campaign or my sales don't follow those same peaks and valleys.
So as I look at this Campaign I spent about $ 54 to move just over $ 1000 of my items. To me the slow decline makes sense because towards the middle to latter part of the Campaign the more desirable items are gone even if the remaining items are getting the same amount of visibility from the promotion ...
@mr_lincoln wrote:
@nuclearomen wrote:
@katzrul15 wrote:
Have really appreciated your posts and insights, especially on the current PL landscape, etc.
I need to take a look at my current PL campaigns and devote additional time to determining if those need to be tweaked, changed, deleted, discarded, etc. When my PL campaign flat-lines, my sales do also. It is interesting to hear other Sellers say they "never" use PLs, never will, etc and do just fine. My ad fees from PLs is not cheap each month and I do budget for it, but I would sure like for that to be less $$ spent or eliminated all together. It can be salty on top of the FVFs, Store fee, etc. thanks, again!
PLS is pretty baseline, but isn't worth investing high percentage rates. The items won't sell better. What ebay has done with PLS and performance of a campaign impressions is gone back to the old method of general ebay selling that the more items you add (as in on daily bases) the better your impressions will be...the days you don't add items you will see slight drop of impressions... go several days that drop will be quite noticeable. Go a week and it's time to end campaign and start a new once your adding items again... been through this over and over since previous seller update when made changes to PLS. I also don't promote my popular items... a lot of people think you should where reality is you don't, the listing sold count is what is doing the selling for you and auto ranks you higher on search anyways. 1-2% election rate is something most people can afford to give in their profit margin and give items a bit of a boost...the key is low election rate and the benefit is not search spot, it's filling one row of promoted listings on your own listings with your own stuff instead everything being others sellers stuff...provided those items are in the same category...selling a lot in the same category and promoting them PLS helps fill those slots.
This sounds like good information @nuclearomen and I want to be clear that I am just curious about the blue highlighted section and NOT challenging the statement. Explaining how that was determined will help me understand what I see on my PLS Campaigns (latest one pictured below)
How did you determine eBay went back to a previous approach to boosting Sellers' item visibility by posting new items daily (or at least regularly)? I am thinking that in some categories that may be spot on but in others not so much. The impression chart below is pretty much how most of my PLS Campaigns run. Lots of activity in the first two weeks then a slow decline to the end of the Campaign (30 days plus or minus is what I do) ... If I were to create a chart for when I list new items in comparison to PLS chart it would have lots of peaks and valleys. Some weeks I don't have inventory to list, its the nature of inventory acquisition in my categories. The basic trend is I acquire a lot and within days to no more than a week the entire lot is up for sale. But a Campaign or my sales don't follow those same peaks and valleys.
So as I look at this Campaign I spent about $ 54 to move just over $ 1000 of my items. To me the slow decline makes sense because towards the middle to latter part of the Campaign the more desirable items are gone even if the remaining items are getting the same amount of visibility from the promotion ...
@mr_lincoln it's just something I noticed over the past few months with PL. After few weeks you need to end campaign and create a new one, other wise you impressions will continue to decline, no matter what. You can see your impressions stay rather steady if your adding items daily or regularly... when you stop you will see your impressions take a slight down, if you haven't listing any items in several days to week you will see big decline in impressions on PLS.
Here is my graph for PLS, during the time shown I ended and created campaigns few times for this graph (latest was on Sep 1st).
From the start of the graph to Aug 22 you see decline with small ups...tat is because I wasn't adding new items between then really, only like one here, one there. I created a new campaign Aug 21st, and added several new listings few hours later, thus Aug 22 you see an increase in impressions. Then Aug 23rd I ended campaign again (that was by accident btw, I went to delete one of my ended coupon sales...without paying attention I was in promoted listings instead of promotions manager and deleted the campaign without even realizing until after). So I waited a day before I created another new campaign and didn't add any new listings - thus Aug 23 see a big drop in impressions. Aug 24th, created new campaign and added some more listings and thus see a sharp rise in impressions on Aug 25th, no items few days, then Aug 28th when I added a lot of new listings see another huge spike in impressions... following that I was only adding like 1 new listings a day thus impressions went pretty much steady til Sep 1 I created new campaign and added more items but haven't been adding any new items in a week now... the new listings I have done in the past week aren't new, they were listings I ended and selected "Sell Similar" or ended and created entirely new listing for it (I do both, depends on how lazy I am atm). So that is why the graph shows a steady decline in impressions from Sep 1st on. If I went and added like 5 new listings today, I could come back tomorrow and show you there would be large spike in impressions tomorrow on the graph. This has been like this for several months now. Ending campaign after 3 weeks is wise, especially if not adding much new listings, you just see your impressions go down and down other wise. This is my experience... not saying it's exact science for everyone, can depend on the category(ies) you sell in and all kinds of other things like seller level and blah blah blah... but I have helped a few others with this "knowledge" and they have all said it worked for them.
@nuclearomen wrote:@mr_lincoln slight note... my impressions for past two months or so are down, as sales have been slower past two month. Also my best selling stuff has been out of stock. Impressions will gain with both new listings and during days/weeks of higher sales (of course, sales make sense). However, my impressions have rarely lifted above 25,000 marker since they changed PLS during the previous seller update... prior to that update my impressions were much higher, sometimes 40-50,000 - that part I cannot figure out, nothing I do seems to gain them back to those marks. Only thing I can really think of here is ebay changed the algorithm and that would explain why + make sense why impressions decline after few weeks...it's like the algorithm is favoring activity...just a guess, but thought I'd mention that 2 cents worth of "opinion".
I just sent you a PM with a combined chart (mainly not to clog up this thread too much). I typically have 300 or fewer items on a 30 day campaign and seldom add to it during the campaign, if I do it is only a few more items.
