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Lowering the price on "Underperforming Listings"

Five day old listings, Ebay tells me to lower my price because of "underperforming".

 

According to their analysis they have NO sales to compare it to, but yet it's underperforming.

(They also say the 25 day old sales are underperforming, no sales for those either)

 

Tell me Ebay, how do you assess price and underperformance with no sales data?

 

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Lowering the price on "Underperforming Listings"


@clu3 wrote:

But what about GTC?  Those endlessly available items with great Google standings?

 

It hasn't escaped me that eBay's "analysis of underperforming listings" are being done WITHIN the 30 day marker on GTC listings.  Isn't what they're suggesting exactly what most of us were doing anyway (and likely a better job of it) with shorter duration listings?

 


Great point.  The second quarter results came out and sales were down, although GTC listings were not in the mix.  

 

In a way, yes, I think that is where sales velocity comes in and hence the underperforming messages, but that GTC is supposed to enhance visibility via Google for those who search that way, and increase sales, although the second quarter results aren't reflecting that.  Maybe the answer isn't as simple as GTC showing up on Google.  Many other options can show up that way, and the buyer may choose those.

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