Low end, Middle, and High end Merchandise-----The benefits of having a Mixture!

[getitright1234]

Low end, Middle, and High end Merchandise-----The benefits of having a Mixture!

Last year my average selling price was $35-40,  I turned my nose up at selling anything below this amount.  As I watched other sellers I found their average price was $12-$20 and they were getting a lot more sales.   I am now motivated to mix things up.    I will seek what I have and list to create a mixture of Low end, Middle, and High end merchandise.   One other seller explained:  the $12-$20 items are her bread and butter items, all other items are the extra gravy items you hope to sell 4-5 + a month. 

So, what is your store made of:  Low end, Middle, or High end items or do you mix things up?    

PS:  How does this work for you?

[lintbrush*]

My ASP this month is $41.  

The items sold range from $15.00 to $100

My ASP about 6years ago was $60-$65, and I averaged more transactions monthly than I do now

[luckythewinner]

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@getitright1234 wrote:

So, what is your store made of:  Low end, Middle, or High end items or do you mix things up?   

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The vast majority of my item sell for $8 to $20. 

I would much rather sell five $10 items that cost me 25 cent each than one $100 item that costs me $50. 

For me it is all about how much I am putting at risk. 

[mypostingid15]

I sell all, my average is $58

[getitright1234]

I wish my average was $58!

[lintbrush*]

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@luckythewinner wrote:

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@getitright1234 wrote:

So, what is your store made of:  Low end, Middle, or High end items or do you mix things up?   

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The vast majority of my item sell for $8 to $20. 

I would much rather sell five $10 items that cost me 25 cent each than one $100 item that costs me $50. 

For me it is all about how much I am putting at risk. 

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I won't put $50 into a $100 item.   You're .25 to $10 is a 40x markup.  Do that to the $50 and it's well worth the risk, but $2k is a major coup on $50 and not one you'll find often, but it does happen.

[slippinjimmy]

I sell items from about $5 to $100, recent average about $15/item but the per transaction rate is higher because of many multiple item purchases.

For what I sell anything over about $20 is a "collectors price" (ie: higher than original retail).

I sell all price ranges because I want to have something  priced for any type of buyer, those on a tight budget to those that will pay big dollars for something hard to find. That and the fact I have stuff that's not worth much and if I don't sell it now it's likely going to end up in a dumpster or sold for pennies at my estate sale.

[gopetersen]

I used to sell quite a lot of items in the $15 to $65 range but then I listed a few inexpensive items (hoping to diversify).

Even though they were in two completely unrelated categories, sales of my higher-priced items crashed. It never occurred to me that Cassini might be responsible and by the time it occurred to me, I had delisted many of the nonselling items. I wish I had opened a separate account for the lower-priced items.

I still sell a variety of items, but I am careful to sell low-end items that are purchased in multiples, rather than singles. I'm thinking of creating a separate account for collectibles when I have time to list more, rather than adding them back onto my main account. We'll see how Cassini handles that.

[richard1rst]

Over the years I have always make it a point to constantly up my average sales figure. Before a trade show I determine my average sales for the year, then at the show I make it a point to find items with a higher sales price which over time pulls my average up.

For example, during the past year the NUMBER of sales I have made has gone down about 10%. BUT my sales DOLLARS are up about 20%. Think of it this way (imaginary figures) - sell 1000 items for $20 (20,000) or sell 900 items for $25-30 (25,000 or so). With the added benefit that you are making more money while working less. Packaging 900 items instead of 1000.

There are many types of buyers in the world, but I have noticed two types that are diametrically opposed to each other.

Tell one type you bought something for $100.00 and they will sneer sarcastically and say “I only paid $90 for mine” Obvious implication - you don’t know how to shop.

The other type, upon being told you bought something for $100 will sneer haughtily and proclaim “I bought the $125 version” Obvious implication - you’re cheap.

The long and short of it is that to reach the largest possible audience you MUST have a broad range of products and prices.

[tunicaslot]

Definitely agree - while my sales count has gone down - my overall earnings went up because I got away from the inexpensive $10 - $20 items and focused on items I still paid peanuts for but could sell of $40 - $100. I still run sales to get rid of shelf sitters with the average price being $15 - but if they don't sell - off to the thrift.

It really all depends on what people are comfortable with. Some are near BINs and buy by the pound. They sell name brand for $6 plus shipping - something I would list at $40 free ship. It all depends how quick a turnover you want to make and what's acceptable to each individual seller.

I figure my time spent listing and shipping is the same whether I make a $5 profit or a $50 profit - and I'd rather make a little more profit for the work I do.

[fuzzface50]

I like having a mixture of different price ranged products and also like to mix in a few auctions besides just bin items. 

i was taught the low priced items that sell fast keeps your lights on(your needs) and then your slow moving big ticket items pay for your new toys, vacation, major investments, etc (your wants).

[sakic92710]

I have items listed from $5-200.  Doesn't help much.  Merry Christmas!

[18704d]

My average selling price is close to 60 dollars.

I mix it up with low, middle and high merchandise, but not too much high end.

Yes, it's nice to get a sale of over 500 dollars which nets me 400 dollars or more.

But it helps to get a bunch of sales at 12 dollars and up, which net me 8 dollars or so.

Besides, all those low end sales give you a good sell through rate, which is supposed to help your search visibility here.

Plus I like to sell in multiple categories.  I hope that will mean my buyers will look at my other listings, and find something else they want.

One disadvantage of some of my low price sales are the time I spend packaging.

I've literally spent 20 minutes packaging up an item which netted me less than ten dollars.  But with two items I have a zillion of ... I've created custom templates out of cardboard which I use for each item package.  That has helped a lot.

Lynn

[18704d]

"Over the years I have always make it a point to constantly up my average sales figure.

With the added benefit that you are making more money while working less. Packaging 900 items instead of 1000."

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Very good post!

Which has me thinking .....

Recently on this board, I posted a thread asking advice on sending 4oz packages.  My goal initially was to sell a lot of 2 items, which would net me about 2 total dollars per sale.

I wanted to have the lowest single price on eBay for them.

Now...?

That would mean packaging a couple hundred total packages, to sell several hundred items.

I use an Excel spreadsheet to log all my items and calculate all fees and final net profits.  I use that spreadsheet to run all types of scenarios for my items.  I log my competitors offered prices, and what Completes show selling prices were.

I can see now I've been trying to 'max' profit by squeezing 1 dollar each (net) out of those small items, when Completed shows sales of 75 to 80 cents each if sold in lots of 50 or 75.    Which would mean, using one flat rate or regional box per sale, instead of sending off 49 or 74 additional packages.

Sorry if I'm rambling..

just thinking out loud over coffee while I prepare to list again today.

Thanks for sharing your views,

Lynn

[juststuffisell]

High margin items that sell quickly should always be a #1 buy for anyone selling retail. You are quite right about that and it is a good bit of advice for sellers here 🙂