It looks like eBay is finally ready to release the Listing Quality Report to more sellers.
https://cloud.forbusiness.ebay.com/US_Listing_Quality_Report__main
I hope they've gotten everything ironed out from all the feedback provided over the last few months.
https://community.ebay.com/t5/Selling/New-Listing-Quality-Report/td-p/31502684
I was a bit disappointed to see that variation listings are still not included when @Anonymous had previously said that would be in the improvements they had on the "road map" for January-March. @mcdougle4248
Now that's it's been released into the wild - I'd love to hear from more sellers what they think of the newest version of this report!
I've had some time to dig into the newest version of the Listing Quality Report. It is definitely an improvement, but I'm still seeing a few places where the data doesn't look right.
By way of full disclosure - the screenshots below are from a different account than my previous posts about this report. It's also important to note that this is only one example from one seller and other sellers may or may not see the same things in their own reports.
One issue I see that may still be lingering is "column misalignment." When I had previously asked @Anonymous why the data appeared to be incorrect in some sections, he said it was not a "formatting bug, but a mismatch of data."
One example I had given of this kind of mismatch previously was that eBay showed 100% Promoted Listings usage with an average 0% ad rate, which is statistically not possible since the minimum ad rate is 1%.
In a similar vein, it now appears that for both the top and bottom 10% of competitors, eBay is showing 0% of listings using Promoted Listings but then lists an average rate percentage (in this example 4% and 3%) which again would not be possible if 0% of their listings were promoted.
This screenshot represents one category, but every other category in the report for this account looks the same - all of them show competitors with 0% Promoted Listings, but then showing a non-zero number for the average ad rate.
It's also interesting to note which kinds of promotions eBay is showing as "not relevant" - if this is accurate it would seem Promoted Listings only have an impact on Impressions, but not Click Through or Sales Conversion. All other discounts/promotions would appear to impact Click Through and Sales Conversion, but not Impressions.
More interesting data as far as what eBay considers relevant or not - some of these make sense, but as a fairly experienced online seller and buyer I have to admit that UPC has never been a factor in my personal sales conversion decisions nor have I ever seen it appear to have much impact on my customers.
As a bit of a data geek at heart, I think it would be really interesting to get a more in depth look at exactly how eBay determines this "relevancy", but I suspect it is proprietary and not something Harry and the team would readily share.
One new addition this this version of the report is the inclusion of actual average handling times and in transit times.
While it's understandable eBay may favor sellers with faster average shipping times in best match search (resulting in more impressions), I have to wonder about the effect on click through and sales conversions.
Buyers do not have any visibility to sellers' actual handling times or average shipping times in transit - all they see is the expected delivery date shown by eBay which eBay admits is derived from their own algorithms and "historical shipping times" for that seller, not what the seller actually sets for handling time on the listing or real time up to date time in transit estimates from the carriers.
Given the fact that the handling and shipping time calculation isn't transparent, it's difficult to determine whether or not that really has a clear impact on click throughs and conversions.
Overall, the Listing Quality Report 2.0 seems to be an improvement as far as data provided, but I'm still left wondering exactly how a seller would find most of this information truly useful.
Many of the recommendations and opportunities boil down to things most sellers are already well aware that eBay recommends - Free/Fast Shipping, Free Returns, Increased Promoted Listings Rates, Discounts/Best Offers, Multiple Pictures, and Item Specifics.
In my experience as a seller, and from talking to other experienced sellers, my take is that many sellers are already doing these things and the ones who are not have chosen not to do so as a calculated business decision, not because they are unaware of what eBay advises.
If a seller has already determined any of those recommendations are not a good fit for their business model or are cost prohibitive, I don't see anything in this report that is likely to sway them.
The download I see is a traffic report not listing quality:
@endeavourtoys @my-cottage-books-and-antiques is right, it looks like it hasn't rolled out to you yet.
Here's what the Traffic page should look like if you have it.
I thought it had been rolled out to everyone too, so I'm not sure why you don't see it. 🤔 You are a US seller and I see you have a store, so I would assume you have a business account? As far as I know you should qualify to be be able to access this report.
tyler@ebay - can you confirm if/when the Listing Quality Report will be rolled out to all sellers, if it is only available for certain store subscribers and/or if there is any way for sellers who want it but don't have it yet to request access?
