IS EBAYS GROTH SLOWING DOWN OR MAXING OUT ?

[justselling61]

HAS ANY ONE NOTICED THAT THERE HAS BEEN A HECK OF A LOT MORE AD'S ON T.V. AND ON THE RADIO LATELY OR IS IT JUST ME.

THANK YOU

J.T.

[slippinjimmy]

eBay's growth has been slowing for almost 10 years, the last few I would describe as anemic. Still growing of course but 6% isn't great for ecommerce.

They have trouble attracting and keeping buyers.

As far as ads, where are you seeing them? eBay has been doing stuff with March Madness and Nascar in recent years.

They might be running some in conjunction with this promo that started on Sunday.

https://www.ebayinc.com/stories/news/ebay-unveils-16-days-of-amazing-savings-with-sweet-16-deals/

[aquajoe07011]

Heard an eBay ad on the radio on Sunday.  Can only help.

[turquoisetulips]

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@justselling61 wrote:

HAS ANY ONE NOTICED THAT THERE HAS BEEN A HECK OF A LOT MORE AD'S ON T.V. AND ON THE RADIO LATELY OR IS IT JUST ME.

THANK YOU

J.T.

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I haven't seen a e bay ad on TV since they were advertising clothing . So its been awhile . Tulips 

[bigdeals.etc]

Haven't noticed. But I only stream tv and music. Don't notice anything on the radio though.

[m60driver]

I sometimes see an ad on my streaming device  before being allowed to watch a YouTube video and that ad does not inspire confidence in Ebay's ad agency.  Just a bunch of flashing images of young people recruited from a stock photo catalog with music that only appeals to one small slice of society, the young people who work for Ebay.  This violates one of the basic rules of retail, selling to yourself and not to your broader customer base.  Not one mention of one of Ebay's biggest strengths, low prices.  Just this week I bought yet another widget on Ebay for less than I could buy it on Amazon or at Walmart.

[extraordinarilyyou]

I've seen a number of them. Hasn't helped. Tough to attract buyers that don't trust your website.

[u_cant_take_it_with_u]

Have you also noticed, that all the ebay ads entertain the ubiquitous, NIB stuff, one can purchase anywhere??  Just another on-line purchasing venue one of the herd.  AAMOF, I have never seen an ebay ad, that promotes the unique, the one-offs, the difficult to find not-new items....But then, after all...It isn't 2003, is it- Possibly if ebay returned [just a little bit] to it's roots....?   

[dentalsales4u]

I haven't seen any eBay ads for a while now, but the last time I saw one I was embarrassed for them. It was one of the dumbest I had seen in a long time.

[weschurch]

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@dentalsales4u wrote:
I haven't seen any eBay ads for a while now, but the last time I saw one I was embarrassed for them. It was one of the dumbest I had seen in a long time.

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Yeah they are so awful. The are always so dated despite aiming towards the younger generation.

Its like the mom that tries to use current slang words but shes behind 10 years still.

Ebay has a terrible reputation and like most things they do, they only tarnish it more

[dubiousgain]

Have you seen the utterly ridiculous ebay ad, where it knocks 'Zon shipping???  A zon-esque shipping facility is shown, with their simulated packaging.  The ad states that shopping has become "too beeeeeeeige".  Really, ebay?  That's the best you can do?  Build yourself up, by knocking your competition's choice of shipping box color?  Wow....  Just, wow....

[cashvaluerecovery2011]

There is no real growth. Its hard to tell if the numbers they put out show growth at all. Their revenue growth has been on finding new ways to get more out of sellers instead of growing the brand and finding new buyers.

[hioctane62]

This article paints a pretty clear picture:

https://seekingalpha.com/article/4250710-ebay-worsening-economics-keep-us-hold?dr=1

An excerpt:

Having reviewed eBay's performance over the last few years, we are concerned about current dynamics, namely a) slower growth in revenues and GMV, and b) declining operating margin due to competitive pressure. The ever-increasing need for e-commerce operators to plow back funds just to maintain margins speaks to the worsening economics. Thus, we remain on the sidelines.

Performance following the PayPal spinoff

From our observations of eBay before and after the spin-off from PayPal (PYPL), we found that pre-spin-off, eBay was on the right track – solid growth in GMV was the key during the period, along with Marketplace net revenue growth of 4.7% CAGR between 2013-2018 and 6.7% CAGR between 2015-2018.
We also observed certain cost synergies related to Marketplace’s operations: payment services and related cost and factored payment services cost which PayPal provides.
Using Marketplace costs as a percentage of net (Marketplace) revenues as an indicator, the ratio was 21.6% in 2016 - the year immediately following the spin. The cost had risen by 1.0 percentage point compared to 2015 (the year before PayPal was spun off).

The whole article is fairly long and quite an interesting read.