Sponsored links are for off-eBay advertisers. They pay a hefty fee for that.
The Promoted Listings have been pretty good for me-- but not in sales.
You choose how much extra you are willing to pay for a sale. The usual rate eBay suggests seems to be in the seven percent range. Ignore that.
I've been using one per cent and get eight to ten times more Views than on unPromoted listings.
But.
Few actual sales.
What does seem to happen -- and was happening even before the surge in sales from homebound buyers since the beginning of April lockdowns-- is that the customers then Browse my other listings (most of my IDs have Stores) and buy there.
So I seem to be getting the benefit of the Promotion, without actually paying for it, since the Promoted fee only applies to Promoted Listings.
I haven't kept a close eye on this, too many IDs, too many listings, but I think the Promoted sales have cost me less than $10 since I started using them in November.
