cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 

How I set my Pricing and Shipping and Why

First is Wholesale Price, example $10.00.

Next is what I need to make on an item to be profitable, ex. $20.

     Doubling you money is a good place to start.

Next, average cost of Shipping, ex 7.10.

     Today's target audience are Millennials, they expect free shipping and returns.

Next, average return rate 4% X $7.10 = $0.28.

     Again, today's targets.

Handling Cost, includes shipping materials., $0.62.

Next is PayPal and eBay costs, (20+7.1+.28+.62)X.13=$3.64.

Adding everything up, 20+7.10+.28+.62.+3.63=31.64.

     Now comes the hook.

Full price is $34.99. This gives me the option to put the item on sale for 10% off, $31.49.

     Know your target audience.

 

Message 1 of 17
latest reply
16 REPLIES 16

Re: How I set my Pricing and Shipping and Why

My approach is buy something unusual or hard to find antique/vintage toy or item, then toss it up for auction.

 

And list high antique quality toys elsewhere for 1/3 the fees.

 

_____________________________
"Nothing is obvious to the oblivious"
Message 16 of 17
latest reply

Re: How I set my Pricing and Shipping and Why


@percgrabbe-0 wrote:

 ---(NJ to California can be as high as $15 if its Parcel Post and over 1lb). 

 Flat rate for those that don't know, example is padded flat rate padded envelope and, I think, small flat rate box. Anything under 1 lb. goes First Class. Large items go FedEx. 

 ----- Everyone likes free returns

So True, millennials grew up with it.

Handling Cost, includes shipping materials., $0.62.     -------you cant charge handling if you offer free shipping and many customers wont buy unless you offer free shipping

Thats added on to the price, bubble wrap, I hate packing peanuts!, Tape, Printing Supplies...Not Shipping Charge on Advertisement.

 

 

 

Next is PayPal and eBay costs, (20+7.1+.28+.62)X.13=$3.64.  -------its way easier to figure its 10% EBAY fee and 5% PAYPAL fee so you lose 15% and tack on another 5% if you are being charged EBAY fee for postage (another reason to offer free shipping)

With a basic store my PP & eBay costa are about 12.7 %.

Everything is Free Shipping.

 

 

Adding everything up, 20+7.10+.28+.62.+3.63=31.64. ---------- is your competition selling the item for $20 and free shipping (better make sure)

 

This is a template, hopefully everyone checks prices before listing.

@There will be others that will undercut you not to mention jip your photos and entire add text. There will be items that sell too slowly, when this happens it's best to give it a few weeks until others sell out or change your price to break even, getting rid of your non competitive stock. There is one in my arena drop-shipping items from a manufacturer, I calculated their profit @ $2.16. They are New and haven't figured the fees involved yet. 1 return and they have a loss on 10 sales not including state taxes levied by the manufacturer.

 

     Now comes the hook.   -----------------?????????????????????

People love stuff on sale. Views increase quite a bit and typically sales as well.

 

Full price is $34.99. This gives me the option to put the item on sale for 10% off, $31.49.

     Know your target audience-----------------------------------  again if another EBAY competitor is selling it for $15 or $20 free shipping you are wasting your time many buyers can be super cheap

 

 

The better approach is :

 

1. Look up the item sort by LOWEST PRICE find what the lowest price is for the item on ebay from other sellers.

              Agreed...for me regional, North America.

2.  If their lowest price is below your wholesale price then sell it at a loss maybe a dollar or two less than lowest and get rid of it ---its not profitable to sell it

              Agreed again. Don't buy or list in the first place.

3.  If the price is higher than your wholesale --- mark it a few dollars less than your competition and hope you make a profit and can cover fees.

              Usually that can work. Having a better advertisement and knowledge base works better. Half of buyers buy on Heading and pictures alone.

 

You see the whole flaw in your idea is that items are only worth X--- some collectibles and other items can sell for 10x or 20x what you paid for them if you know what you are selling and dont have a lot of competition for a rare item!

 

Again, just a widget template. Thanks for bringing much more to the conversation.

 


 

Message 17 of 17
latest reply