eBay

chariot_badges · ‎02-28-2024

I've been experimenting with my listing strategy. After ending a listing, I wait 24 hours and then do the 'similar' relist. To test different scenarios, I sometimes use gibberish or random letters in certain fields, wait 24 hrs after uploading, and then search by that gibberish 'keyword' - and the listing comes up.

For instance, I noticed that some fields, like "manufacturer warranty," are not relevant to my emblem listings. Instead of leaving them blank, I input something like "aigm manther" in that field. After waiting for 24 hours and performing a search using the term "aigm manther," my listing successfully appeared in the search results.

Think about that. An entry of "aigm manther" in a 'Warranty' field is searchable.

Does it really matter what the title of the field is? Just put something in there.

Here's my approach: when creating or updating a listing, I fill every field with keywords related to my inventory. These include terms like Exterior Auto Trim Parts, Auto Body Repair, Small Auto Parts, Car & Truck Parts & Accessories, Exterior Parts & Accessories, Body Moldings & Trims, and Emblems & Ornaments.

For example, in the "placement on vehicle" field, I add 'Exterior Auto Parts' in addition to 'Rear.' If I HAVE a part number I load them if not I put "Auto Body Repair" in the that field. If there are duplicate fields, like two prompts for 'color,' I input "Exterior Parts & Accessories." into one of them. I believe these prompts are just reminders for keywords, and the algo doesn't care ...

I've noticed a significant increase in traffic and external search results after implementing this strategy. It seems like Google is directing more traffic to my store. Metrics are up sharply across the board since I been doing this.

Additionally, I've copied my description, had it SEO-optimized by Chat GPS, and incorporated it into the listing's "Description" field.

I've also tested the "add extra" fields and found that they are not searchable, so entering data there seems to be a waste of time.

While I've only been doing this for a couple of months, the change in metrics is noticeable and positive.

There is a lot more to it than just this ... but, I think you get the idea.

What are your thoughts on this approach?

chariot_badges · ‎03-03-2024

@iamalwaysright wrote:
@winterpalace25 wrote:
I was about to write the same message, that you were referring to Item Specifics and not the main title. Thank you for your research, especially the part about the additional item specifics. I'll just keep that information in my description, which nobody reads.

A while back, someone posted about using the superfluous Item Specifics for your own details. They also suggested filling up the Condition Box, because that is valuable real estate that shows more than the Description Box.

Thanks again for your research. That was very clever.
Hm. Does the Condition Box accept HTML and unlimited characters? 🤔🤔

Now, that's a good question.

I kind of remember ... in one of the rabbit holes I explored, running across something to the effect that HTML code will work in the description box. I have my keywords sprinkled throughout (with the help of chat GPI).

One of these days I'll put up a listing in which the description field is full of SEO HTML and see what happens with both eBay and Google searches.