eBay

haute_again · ‎06-05-2017

I found it under community/university/knowledge. I'm assuming it's still current since it was easy to access. Do we have any of these types of pages in the US? If we do can someone point me in that direction?

This is Chrome translation so it might not be exact.

EBay Best Match Search Sort

Published: 2014-12-12 18:13

Best Match (Best Match) as eBay default search items sorting criteria, can help buyers find the real needs of the product. For sellers, this means that items can be displayed in front of buyers, and to provide buyers with quality products and services is to determine your "best match" in the key.

"Best match" considerations

The most recent sales record (for "pricing items") is a measure of how many items are purchased by different buyers in a listing. Items have more recent sales records, the more you can get exposure. The first re-published goods also retain the latest sales records;
End time (for "auction items"), that is, "auction" items off the shelf time;
Seller Rating (DSR): Includes item description, communication, shipping time, shipping costs. Top sellers / Top rated Seller "is generally ranked first;
Buyer Satisfaction: Contains three considerations, ie the number of reviews / DSR1 points / number of INR / SNAD complaints;
Item "title" relevance: the search between the search keyword entered by the buyer and the title of the final transaction, the match between the keywords;
Item price + shipping: "best match" to improve the ranking of free goods and reduce the high freight or freight items unknown items.

The
　　"Best Match" / "Best Match" of the items in the "best match" of the different publication methods are sorted in different ways for different items, and the criteria for defining the item's relevance are different between the valuer and the auction of. Such as the remaining time of the item This item is not related to the pricing item, but it is important for the auction item to be finished. For these and more other reasons, the search sorting of these two methods is based on different criteria.
1. Auction items
　　for auction items, item relevance, DSR "detailed seller rating" and the remaining time of the item is still the best match "search results / search Results" sort of important factors to consider. Auction items will be in the next frame will still be in the search results to get more exposure, freight is also taken into account. It is practical to set a reasonable shipping price and provide an inclusive service, although the auction items will not increase the amount of additional exposure.
2. Pricing items
　　are an important factor in the best match for pricing items, the relevance of items, and the seller's DSR. The remaining time of the item is relatively insignificant, and the total cost of the item (price + freight) and the recent sales (ie, the faster the selling speed is more favorable for the sorting results) is very important. In order to allow the latest items to appear in the search results, and in the search results for buyers before the broader items of choice, in these categories, the main items of pricing items will be items of time to replace the item performance score. Sellers performance ratings are also important: Excellence Ratings sellers will receive incremental impressions in the best match search for pricing products. Sellers below the new minimum seller's standard will receive a relatively poor sort of best match search for auction products and pricing products. Pricing products that offer out-of-the-box services will still receive additional exposure, while higher-priced auction products and pricing products will be reduced.

What is
　　the best match for the best match ? In the best match results, each item will be sorted by different criteria depending on the way the item is published (eg auction or pricing) - according to each publication Set the most relevant standard - and then mixed display. "Store Inventory" will continue to be displayed in "Search Results / Research."

When to choose the form of auction: a single item, starting low and the price is uncertain, the items are unique or difficult to find;
When to choose pricing: multiple items, the size of goods, the price is known, take a long time online.

2. Focus on customer satisfaction: good DSRs can promote the promotion of items, which means that items have more exposure opportunities, and vice versa for pricing items, more sales can bring more exposure opportunities. Competitive pricing - including shipping: The price of the item (including shipping) is important, and the included pricing product will still receive additional exposure in the search. Excessive shipping costs will cause items to be downgraded in search results, and will pull down DSR. "Free shipping" will automatically increase the order of items. For pricing items, the price advantage is the key; for auction items, the starting price to set the lower to encourage buyers to bid.
3. Accurately describe the title and select the product specifications Attributes: in the publication of unique items, not only rely on pictures to highlight the items, can be included in the name and ordinary items can be different keywords.

Frequently Asked Questions
1. For "Art", "Antiques", "Coins", "Collectibles", "Dolls & Bears", "Pottery & Glass", "Toys", "Stamps", "Sports Memorabilia" and "Enter-tainment Memorabilia "and other items under the category, the best match the sort of what changes?
In these categories, as in other categories, the auction items will still be published at the end of the auction time to get a high exposure. However, the closer the pricing of goods, the greater the amount of exposure.

2. Why is the increase in the exposure of these classified items based on the published date rather than the product performance score?
In these categories, the buyer is looking for a unique, unique item, and the new article is the most relevant. Raising the sorting of new items can provide buyers with a wider range of options.

3. Does the free shipping increase the position of the seller in the search results?
Yes. Free shipping pricing products will receive additional exposure. The auction will not receive any additional exposure. As usual, keeping the cost of cooperation will continue to be the best way. Excessive shipping forms and fixed price list of products will be displayed in the search.

Legal Notices:

The content of this page is used to explain the operating procedures or platform policies and rules of the eBay platform. Any (including implied) views, suggestions, conclusions, etc. on this page are for informational purposes only and do not constitute a recommendation for your final operation. The official version of the relevant policies and rules shall be subject to the independent publication of each platform. EBay does not make any warranty or commitment to your final operation, such as content on this page, and any decision you make to it has nothing to do with eBay and its staff. This page is copyrighted only by eBay and may not be reproduced, reproduced, or distributed in any form or by any means without written permission.