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Does Adding UPC Boost Sales?

Hi Everyone,

Does adding the UPC to listings, change your sales at all?

Or....I even read where listings aren't visible in Google searches if the UPC isn't included.

I appreciate any and all advise and/or answers.

Brenda Sue

Message 1 of 73
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Re: Does Adding UPC Boost Sales?

It's smart and efficient.
Message 16 of 73
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Re: Does Adding UPC Boost Sales?


@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 

Message 17 of 73
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Re: Does Adding UPC Boost Sales?


@bubbleman2010 wrote:

What a dull life someone must lead to search ebay for a item by the bar code...


Scanning a barcode using a mobile phone is a very quick and convenient way of finding the exact product you're looking for. Doing a keyword search might return a number of similar products that you may not be interested in. 

Message 18 of 73
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Re: Does Adding UPC Boost Sales?


@bubbleman2010 wrote:

dk the newest trend I'm seeing here in nowhere USA the cellphoners are snapping pictures of barcodes at the retailers listing the merchandise marked up 30% and letting the retailers carry the inventory. They only purchase it when they have a sale... Kind of a cool idea,but sales are pretty skimpy....


Sounds risky to me. What happens if they sell one of these phantom items, go to the retailer to purchase, and it's been sold? I assume you mean they are photographing these items in a physical B&M store?

 

Doesn't sound like a good idea to me. The seller would constantly have to monitor the retailer's inventory. If they're monitoring online, those numbers are not always accurate. During the holiday season last year, I drove to at least three different stores (same retailer, different locations) to purchase an elusive decor item before finally finding one of those stores whose inventory as shown online was accurate and had the item in stock. Total of 50+ miles and an hour and 45 minutes of my time.

 

If they are depending on being able to purchase the sold items online, how do they manage or predict their handling time? This sounds like a nightmare in the making. These sellers have some guts, I'll give them that!

Belle
Message 19 of 73
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Re: Does Adding UPC Boost Sales?


@syedmhaq wrote:

@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 


You meant  to say "forced into these new experiences'", right?

 

_____________________________
"Nothing is obvious to the oblivious"
Message 20 of 73
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Re: Does Adding UPC Boost Sales?


@d-k_treasures wrote:

@syedmhaq wrote:

@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 


You meant  to say "forced into these new experiences'", right?

 


@d-k_treasures we feel confident that users will love these new experiences a lot more than doing a regular search.

e.g. compare the following two experiences and let me know which one you like better. 

https://www.ebay.com/sch/i.html?_nkw=Handbags

https://www.ebay.com/b/Handbags-Purses/63852/bn_739474

 

Message 21 of 73
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Re: Does Adding UPC Boost Sales?

However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 

 

I'm confused; remind me again, please:  What exactly is the new richer buying experience?

 

As far as I know, and my knowledge does not include facebook ebay talk, no one has ever said what happens when a UPC that has been reissued to another item is entered (as has been mentioned here a zillion times) and/or what happens when the seller purchases her/his own UPCs?  How does ebay use these in this rich experience?

 

Does ebay have a richer experience planned for those buyers who are seeking items that have "Does Not Apply" in the UPC field?  I know I sell a lot of those dna items so the buyers are finding them.  Somehow.  Currently.

Sherry

=^.^= =^.^=
( ) ( )
" " =^.^= " "
Message 22 of 73
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Re: Does Adding UPC Boost Sales?


@syedmhaq wrote:

@d-k_treasures wrote:

@syedmhaq wrote:

@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 


You meant  to say "forced into these new experiences'", right?

 


@d-k_treasures we feel confident that users will love these new experiences a lot more than doing a regular search.

e.g. compare the following two experiences and let me know which one you like better. 

https://www.ebay.com/sch/i.html?_nkw=Handbags

https://www.ebay.com/b/Handbags-Purses/63852/bn_739474

 


@syedmhaq

 

Neither. But I wouldn't buy a handbag, either. And they both look the same. Bunch of photos. No seller info. At least the first one defaults to ending soonest, the other is probably BM(literally and figurativly)

 

Let's pick one of my categories to try - pre-war trains or antique toys, auctions only.

 

Oh - and in some cases, you ARE forced into the pages of photos. You have to search for something like 'a', then you get the normal list, then you can remove 'a' and go on about your business.

 

_____________________________
"Nothing is obvious to the oblivious"
Message 23 of 73
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Re: Does Adding UPC Boost Sales?


@syedmhaq wrote:

@bubbleman2010 wrote:

What a dull life someone must lead to search ebay for a item by the bar code...


Scanning a barcode using a mobile phone is a very quick and convenient way of finding the exact product you're looking for. Doing a keyword search might return a number of similar products that you may not be interested in. 


eBay is becoming the filter king. So, lets see...Most people I know, say hey...check out this new product I've been using. You have to get one. So, I go on line and do a keyword search, and I get a hit from everyone except eBay. Huh...Nobody on eBay must sell this great product everyone is raving about?

 

But, wait eBay sellers do carry the product. Your friend should have told you the product bar code, and not the product name. eBay...now the new experience. Home of the visual and bar code search. Can't-see-me on Steroids. Just one word...Brilliant. 

Message 24 of 73
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Re: Does Adding UPC Boost Sales?


@timemachine777 wrote:

@syedmhaq wrote:

@bubbleman2010 wrote:

What a dull life someone must lead to search ebay for a item by the bar code...


Scanning a barcode using a mobile phone is a very quick and convenient way of finding the exact product you're looking for. Doing a keyword search might return a number of similar products that you may not be interested in. 


eBay is becoming the filter king. So, lets see...Most people I know, say hey...check out this new product I've been using. You have to get one. So, I go on line and do a keyword search, and I get a hit from everyone except eBay. Huh...Nobody on eBay must sell this great product everyone is raving about?

 

But, wait eBay sellers do carry the product. Your friend should have told you the product bar code, and not the product name. eBay...now the new experience. Home of the visual and bar code search. Can't-see-me on Steroids. Just one word...Brilliant. 


And your friend needs to save the box so he can give you the barcode ....... yep - brilliant!

 

_____________________________
"Nothing is obvious to the oblivious"
Message 25 of 73
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Re: Does Adding UPC Boost Sales?


@syedmhaq wrote:

@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 


For all those that say eBay doesn't "hide" items, straight from a blue's mouth. Sounds like a class action suit to me (if you could do one). ALL sellers pay one way or another for "air time" and ALL sellers should be given the same air time. Thanks for clearing that up.

Message 26 of 73
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Re: Does Adding UPC Boost Sales?


@syedmhaq wrote:

@d-k_treasures wrote:

@syedmhaq wrote:

@bubbleman2010 wrote:

syedmhaq so you're saying if a seller doesn't enter the bar code the listings will not be shown to buyers? By title 237 items,by bar code 33 items so 204 listings are being paid for to be advertised,but aren't being shown to the buying public?


@bubbleman2010 buyers can still get to listings without UPCs through regular search on ebay.com. However in most cases they will not show up in the new richer buying experiences being developed by eBay.

Over time more and more buyers will be using these new richer experiences and you wouldn't want your items to be missing from there. 


You meant  to say "forced into these new experiences'", right?

 


@d-k_treasures we feel confident that users will love these new experiences a lot more than doing a regular search.

e.g. compare the following two experiences and let me know which one you like better. 

https://www.ebay.com/sch/i.html?_nkw=Handbags

https://www.ebay.com/b/Handbags-Purses/63852/bn_739474

 


Not everything has a UPC code. If the search doesn't "find" the items with the words that are entered, the eBay search function is useless (UPC or not).

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Re: Does Adding UPC Boost Sales?

The one thought that keeps me warm and fuzzy at night is that it will be years* before ebay actually is anywhere near unveiling this NRBE.

 

*Or, soon.  Which is the same as years.  Or, infinity <--- the latest favorite word of those 5-year-olds that run rampant through my home.  They have no idea what it means - hey, they could be programmers here, too !

Sherry

=^.^= =^.^=
( ) ( )
" " =^.^= " "
Message 28 of 73
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Re: Does Adding UPC Boost Sales?


@d-k_treasures wrote:

@timemachine777 wrote:

@syedmhaq wrote:

@bubbleman2010 wrote:

What a dull life someone must lead to search ebay for a item by the bar code...


Scanning a barcode using a mobile phone is a very quick and convenient way of finding the exact product you're looking for. Doing a keyword search might return a number of similar products that you may not be interested in. 


eBay is becoming the filter king. So, lets see...Most people I know, say hey...check out this new product I've been using. You have to get one. So, I go on line and do a keyword search, and I get a hit from everyone except eBay. Huh...Nobody on eBay must sell this great product everyone is raving about?

 

But, wait eBay sellers do carry the product. Your friend should have told you the product bar code, and not the product name. eBay...now the new experience. Home of the visual and bar code search. Can't-see-me on Steroids. Just one word...Brilliant. 


And your friend needs to save the box so he can give you the barcode ....... yep - brilliant!

 


Hey honey, I need to buy some things on eBay today. I going to get 174980018443, 394826600001, 439700337155, and I need 3 333672999013, and a couple of those 933878701100's, and didn't you say you needed a couple of 777119303036's? Oh, BTW...What else do you need? I think 878786200015 would look great on you.

 

 

Message 29 of 73
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Re: Does Adding UPC Boost Sales?

Following the money trail is a good indicator of what does and doesn't take place. No bar code in listing 237 listings with 119 sales in 90 days. Bar code listings 33 with 17 sales in 90 days,but leave it to ebay to come up with the lower drawing format is the new buyer experience....

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