All that aside now, this whole exercise seems to have been a rather one-sided exercise in Marketing doublespeak, with a major reluctance on the part of the eBay contacts here to say anything of substance about what their goal is. We as sellers are, I would say, as aware as possible about what we're selling here and to whom; we'd just be grateful if the site would work properly and offer some protection against scammers.
I concur, 100%. I can come up with a list of at least 25 things that are impeding me and complicating transactions on eBay, and not understanding the differences in generational buyer demographics and preferences is not on it.
And while they didn't directly suggest this, if I add up the murky content of the blog posts and the scant direct replies in the ensuing discussions, about the only possible goal I can discern (beyond Free Shipping, Free Returns, and immediate handling time of course) is to get me to exit strategy my current operation in favor of selling phones.
In turn, those articles themselves are referencing other articles on the same thing; it's like a great big Marketing circle-something where each author produces their original content by summarizing what the others said. (Columnist Dave Barry once described a similar process for how early 1800s Washington lobbyists survived in the wilderness by taking each other to lunch.) We could have achieved much the same thing with a directive of, "Here! Read this Forbes article and get back to me!"
There is little original content of any value here in the great electronic information age... it's kinda ironic, I suppose. The giant e-echo-chamber... wild theories or unsubstantiated claims circle around once and become conventional wisdon, circle around again and are now facts. Thre is plenty of real original content - with direct relevancy to eBay - available right here. It doesn't seem the folks at eBay pay that sort of content much bother... unless it comes from a Facebook group with a gate-keeper.
So let's get off the Marketing Research merry-go-round and just talk plainly about what eBay needs to do in order to help its sellers succeed. Its current problems seem very much self-inflicted...
True that. Trouble is, there isn't really any pause for reflection about the self-inflicted wounds or healing them, rather it's "Full steam ahead!" on more self-infliction.
The Floggings Will Continue Until Morale Improves.
