02-06-2018 12:15 PM
Hi, everyone!
We’ve posted our third installment in “The Modern Buyer” blog series where we are diving deep into the shopping experience today’s buyers expect, and what this means for eBay sellers.
Today’s article covers the most talked about generation, the Millennials. This generation, born between 1980 and 2000, are the largest group of shoppers in the world.
Let us know how you are thinking about the direction for your business in the short and long term as it relates to new buying behaviors.
I’m Jennifer Deal, eBay Seller Marketing Manager, and I’ll be popping in and out of this thread to answer your questions and infuse some discussion points over the next couple of days. Join the discussion below!
02-08-2018 02:02 PM
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The video can now be viewed on the eBay for Business Facebook page:
The Modern Buyer: How Millennials Shop Now
It says I have to log in with my Facebook account. I don't have a Facebook account, I will not use Facebook for anything, you don't have the capability to post a video here?
@ted_200 - The original live stream was from the Facebook platform and shown to the community audience at the same time. The video is also now available in our YouTube channel The Modern Buyer: Milllennials - Facebook Live Chat 02-07-18.
02-08-2018 02:50 PM
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Who do you see as eBay's buyers?
I realize this question was directed at someone else, but I have to give my answer.
Ebay's buyers are the stockholders and sellers, because ebay doesn't sell anything other than stock and server space.
Ebay wants buyers to believe they bought FROM ebay, right up until something goes wrong with a transaction. Ebay wants to offer "guaranteed delivery" and "free returns", but only at the sellers' cost. Ebay wants to offer all the unrealistic things that they've trained buyers to want, but they are NEVER willing to put their money where their mouth is. All costs will be incurred by sellers.
I couldn't make it to the weekly chat today, but the subject, "ebay guaranteed delivery", is a misnomer. If ebay has enough faith in the carriers to offer guaranteed delivery, they could at least SPLIT the cost with sellers. But no, all costs will be incurred by sellers.
I can only imagine the kind of numbers ebay would seeing today if they had back even half of the great sellers that they've already put out of business with all the forced added costs. Yet we know from experience that the spring update will bring more added costs, which will force more sellers to close down. Again, all costs will be incurred by sellers.
Fill your cart with color? It sounds like ebay hired the same ad agency as FTD florist and toys r us. How about reminding people of the UNIQUE items on ebay, not just the latest designer fashions (or chinese knockoffs). If ebay wants to truly compete in the e-commerce world, they are going to have to man up spend some of THEIR OWN money, instead of spending more of ours and driving us out of business. After all, it is a "cost of doing business".
@hioctane62 Thanks for chiming in! the questions I'm asking are open for anyone to answer. The conversation is meant to be though provoking. Appreciate the engagement in the topic!
02-08-2018 03:11 PM
Personally, I would prefer to block bids placed on the phone app or mobile site. No reason the classic site can't be used on a phone. It even sticks now once you switch.
Of course, I would also like to see the BID/BIN buttons show up AFTER the description, but I guess that's for more important things like the sellers current promotion ....... which, of course, should be on the top of the listing, not at the bottom.
It's amazing how fast the days go by, except on here, where they go in reverse.
02-08-2018 04:04 PM
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wrote:I won't accept the biggest thing about selling to millenials. Offer free shipping and free returns. I know a woman who "bought" 6 dresses for 1 function. She will decide the one she's gonna keep and ship the rest back.
We do see this type of activity on multiple marketplaces with some advertising liberal return policies which for them means removing any barrier or fear a customer would have about their purchases.
But what small or medium seller on here has the stock to tie up 6 dresses just to get a valid purchase of (maybe) one, and to pay for shipping to and from the customer? Or even wants to?
That's the Zappos model.
It works really well for shoes, because sizing/fit is a major issue with shoes, most people wouldn't buy them online if they were going to be shelling out a lot of money on return shipping labels everytime something didn't fit their foot right. For what I'm selling, this is a non-issue. A good photo showing the actual item overcomes all of the issues that used to be present when mail order in my niche was conducted from black and white magazine ads.
It also works for Zappos because they have the cost of this service/benefit priced into their goods. Since they're THE seller, and there are no other parties selling on their site, they can get away with the higher prices. And they've built a following of loyal customers, who are willing to pay the higher prices because they recognize the value in the returns/shipping policies.
This ain't Zappos, and I ain't sellin' shoes.
Here, eBay had the original, and biggest, loyal following (in online selling). They've squandered a lot of that already, and alienate more of them all the time. A lot of the people they're trying to cater to now are part of Amazon's loyal following, and they aren't going to capture much of that unless Amazon does something to alienate them.
And when Zappos runs sales, the vendor/manufacturer usually has to accept the lowest price possible from them. Then, when the event is over, you better have the stock that you told them you had before the event for what they sold or you get whacked 10.00/pair for what you can't fulfill. So if you had your own website, you have a choice of selling a pair for retail price and taking the 10.00 hit, or hurt yourself by cancelling the full-price sale.
The only plus is that they eat them if the customer returns them. They do not go back to the vendor/manufacturer(unlike Nordstrom.com).
Well Zappos went into chapter 11 after a 6+ million dollar loss to Retail buyer fraud do to their Liberal return policy and Amazon bought them . Nordstorms lost 1 Billion + Dollars lost to retail buyer fraud ! Do their Liberal return policy's.
Are you sure they went into Chapter 11? Do you have a source? Amazon purchased them amost 10 years ago and zappos still brings in billions of dollars annually.
02-08-2018 09:02 PM
Cultivating a following on social channels is helps you create excitement for your business, promote products you've listed (even earn share of sale if you are an eBay Partner Network promoter) and answer questions about your products.
I don't do social media, and neither do most of my eBay buyers who are further up the generational tree than I am.
We are talking about answering listing specific inquiries from a single buyer who is involved in the immediate decision process of buying (bidding) my item or not. Trying to "create excitement for my business" isn't going to be seen as helpful by them, neither is promoting other listings of mine. And suggesting we drag the inquiry off to Facebook is a clear violation of eBay policy. People who want to buy coin auctions on eBay aren't out trolling Facebook looking for sellers' exciting self-promotion pages, they're looking at listings on eBay. I'd like to keep them here, because here is where the Bid button is at.
Are we suggesting if the buyer sends a phone number, we should reply by re-directing them to social media? I just need to try to answer their question. Which I will do. On eBay. It won't help me sell anything if you start sending warnings to the buyer, or to me... or censoring or delaying or blocking Messages entirely, or "taking action" against some buyer who has cash to spend.
And you do realize... any eBay seller who does find a potential buyer on Facebook is likely to direct that buyer somewhere else... ANYWHERE else... besides eBay. eBay is supposed to provide bidders/buyers for us, if we have to find them ourselves, the last thing I'd want to do is direct them here where we can't communicate freely and I'll pay a big chunk of change in fees. Most sellers on eBay who are also on Facebook already know full well how to convert contact into sales without leaving there.
What happened to cultivating "followers" on eBay? Did we give up on that project/idea already? If so, can we go back to calling "Sellers You Follow" something like "Saved Sellers" or "Favorite Sellers"? I need loyal repeat bidders, not followers.
Someone asked how we sellers here really know the age and sex of most of our buyers. This isn't an "eBay business", I've done this out in the real world for a long time, and do most of my buying that way. It is VERY likely my demographic here looks pretty much like the demographic in a B&M coin shop or a monthly coin show. About 80% male, 80% age 55 or older. 8 or 10 years ago, I was exchanging Messages or emails with most of my regular bidders. Not only did I know their sex and approximate age, I knew how many kids/grandkids they had, their spouse's name and how they had been doing recently, what niche items they were looking to buy, etc.
02-08-2018 09:22 PM - edited 02-08-2018 09:23 PM
wrote:Cultivating a following on social channels is helps you create excitement for your business, promote products you've listed (even earn share of sale if you are an eBay Partner Network promoter) and answer questions about your products.
I don't do social media, and neither do most of my eBay buyers who are further up the generational tree than I am.
We are talking about answering listing specific inquiries from a single buyer who is involved in the immediate decision process of buying (bidding) my item or not. Trying to "create excitement for my business" isn't going to be seen as helpful by them, neither is promoting other listings of mine. And suggesting we drag the inquiry off to Facebook is a clear violation of eBay policy. People who want to buy coin auctions on eBay aren't out trolling Facebook looking for sellers' exciting self-promotion pages, they're looking at listings on eBay. I'd like to keep them here, because here is where the Bid button is at.
Are we suggesting if the buyer sends a phone number, we should reply by re-directing them to social media? I just need to try to answer their question. Which I will do. On eBay. It won't help me sell anything if you start sending warnings to the buyer, or to me... or censoring or delaying or blocking Messages entirely, or "taking action" against some buyer who has cash to spend.
And you do realize... any eBay seller who does find a potential buyer on Facebook is likely to direct that buyer somewhere else... ANYWHERE else... besides eBay. eBay is supposed to provide bidders/buyers for us, if we have to find them ourselves, the last thing I'd want to do is direct them here where we can't communicate freely and I'll pay a big chunk of change in fees. Most sellers on eBay who are also on Facebook already know full well how to convert contact into sales without leaving there.
What happened to cultivating "followers" on eBay? Did we give up on that project/idea already? If so, can we go back to calling "Sellers You Follow" something like "Saved Sellers" or "Favorite Sellers"? I need loyal repeat bidders, not followers.
Someone asked how we sellers here really know the age and sex of most of our buyers. This isn't an "eBay business", I've done this out in the real world for a long time, and do most of my buying that way. It is VERY likely my demographic here looks pretty much like the demographic in a B&M coin shop or a monthly coin show. About 80% male, 80% age 55 or older. 8 or 10 years ago, I was exchanging Messages or emails with most of my regular bidders. Not only did I know their sex and approximate age, I knew how many kids/grandkids they had, their spouse's name and how they had been doing recently, what niche items they were looking to buy, etc.
I was taken aback with this as well. Really aback.
eBay and all their teams are staring to look like a symphony orchestra in which each section selects and plays a different piece simultaneously for the same concert, and an orchestra that lacks not only a conductor but also first chairs. It's utter chaos.
YES, directing people to other places, websites, etc. is indeed strictly against policy, yet we regularly see eBay staff doing and encouraging just that. Remember when Jeff Terrell was kicking people off the Boards here for even referencing Facebook and ecommercebytes? It was nuts. And it's still the policy!!!
I think the most frustrating thing here... whether you're a codger, a boomer, a millennial, a gen X, Y, or Z has absolutely got to be the chaos of a thousand "teams" all doing their own thing in their own vacuum, with nobody seemingly in charge of the teams, and nobody in charge overall.
It just keeps getting worse, too. When do we get a handle on it?
02-08-2018 09:24 PM
02-08-2018 09:36 PM
create excitement for your business, promote products
I believe that ball is in ebay's court. Hioctane62 doesn't have a bad reputation. Ebay does.
02-08-2018 09:43 PM
Agreed as understanding buyer behavior and developing a strategy based on current trends is important to sellers. I had a message from a buyer today with regard to combined shipping. She wanted me to give her free shipping for the purchase of additional items. It made me think that my strategy for this listing would have been better to offer free shipping to begin with instead of starting with a lower price and then adding a shipping charge as the buyers don't realize that they were actually getting a discount for the purchase for additional items. So I had to go through the process of explaining why we didn't offer free shipping on the purchase of multiples. Apparently she understood the explanation as she ended up buying more than she originally asked for. This was a new product offering, and I didn't know how well it would sell, if at all. Also, we hadn't anticipated that buyers would actually be buying more than one. Once the product started selling I felt we couldn't change the price because there were so many watchers and past experience shows that you lose your buyers when changing the price unless it goes down. In the future I would handle this sort of listing differently as you can always reduce the price if something doesn't move.
02-08-2018 10:13 PM
One thing I really dislike is having to type in the verification code whenever I want to ask the seller a question. The reason I dislike it is because quite often I have to repeat the verification process more than once as there is some sort of glitch that prevents me from being able to send the question with one click. Then there are the times my question just disappears and I have to start over. I have never really understood why it was necessary to require a verification code just to ask the seller a question.
02-09-2018 04:06 AM
@luxe_auto_parts I'd love to hear the conclusions you'd draw. You sell in a lucrative space that gains successes from the consumer that is an enthusiast and fanatic. I expect that your consumers have particular tastes and needs and they rely not only on the trust and quality your listings need to communicate but also on a level of service that meets their expectations. Granted the expectations of an auto enthusiast could be classified differently on items they can patiently wait for versus a replacement that may be in quick demand OR even diferent if buying a shirt or shoes from another retailer.
Do you feel the need to consider the preferences that may change among generations for your business or do you rely on the shared behaviors of the auto enthusiast consumer ?
First of all: who, when, where and how did say to you selling used auto parts (let's call it recycling) is a "lucrative space"? Sorry, but are you an expert in this field? Have you done some researches? I know you could have an access to some data being eBay stuff member, but you don't have any idea what's going on "behind the scene", unless you're an auto parts retailer too. How many steps do you think auto parts sellers do before make some profit? How long is a payback period in this niche? It takes so many efforts and money to really become a profitable company in this niche.
And now a few suggestions you couldn't dig from my words:
1) first, and the most important to me: you can't satisfy one group by making another unhappy/unsatisfied. I'm telling about buyers and sellers. You keep implementing new rules, some of which are silly and harmful for sellers. You decided to make some changes and jump on the bandwagon by implementing new security protocols (https). Ok, no problem, this is really a good idea, I'm totally in, BUT! - you wrote a freaking article, sent a couple e-mails with announcements/new rules and that's it. I didn't see you helping the sellers with their listings. Yeah-yeah-yeah, you did make some kind of html-code checker, so that you'll know if something wrong with your code, and your description field will look like a button buyers need to click to see what's there. Nobody will do this, and guess what? This leads to increasing in the number of returns, 'cause buyer "didn't see/didn't read" what you were saying about item you sold. I asked you about it and never got an answer: what should those sellers, who already paid for hostings w/o security protocol (to store photos, data, etc.) do? They have to pay out of pocket. Again. This is just an example, I can give you a few more, which bug and drive me crazy.
Auto parts sellers HAVE to be in touch with their customers, and they HAVE to provide customers with company's phone numbers, e-mails and etc. in case something goes wrong. And ebay SUDDENLY decides to make these changes, and from now on, if a seller/buyer mentions a phone number or an e-mail in his message he can be penalized/charged FVF for doing that. You may know auto parts sellers sell (sorry for the pun) parts as retailers. It means customers come/pick/pay/go. And now I might be charged FVF, I’m under suspicion if I deactivate my listing and if I have previously sent my phone number or an e-mail addresses to the buyer who asked something about it.
2) Do you know how much does it cost to ship a bumper, or a seat, or a tranny? It costs an arm and a leg to send enormously sizes parts. And you (saying "you" I mean eBay itself as a company, of course) suggest to exceed return period and make it free for buyers? We’d all bear losses if we’d accept your suggestions. It seems to me like a platform job to attract new customers/visitors. You're as much interested in having huge audience as the sellers are. Give us some options: provide us with some low-cost shipping services (and don't even mention those "discounts" you're offering now, ‘cause this is a mock) or make them free for sellers too, as Amazon did for theirs sellers. Offer some new Store Types with Free Shipping option. Cover all returns from your pocket making them free for sellers too.
I can keep writing all day, but I have things to do, so...
Do your job and please, let us do our job.
02-09-2018 05:52 AM - edited 02-09-2018 05:53 AM
One thing I really dislike is having to type in the verification code whenever I want to ask the seller a question. The reason I dislike it is because quite often I have to repeat the verification process more than once as there is some sort of glitch that prevents me from being able to send the question with one click.
I can answer that one: the verification code times out within a few minutes of you opening that editing window to write your question. Thus, if you're typing more than a line or two, or going back and revising text, etc., then the code will probably have expired by the time you key it in and hit the Send button. If or when that happens, it will come back to you with a fresh code and ask you to key that one in instead.
02-09-2018 08:22 AM - edited 02-09-2018 08:23 AM
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One thing I really dislike is having to type in the verification code whenever I want to ask the seller a question. The reason I dislike it is because quite often I have to repeat the verification process more than once as there is some sort of glitch that prevents me from being able to send the question with one click.I can answer that one: the verification code times out within a few minutes of you opening that editing window to write your question. Thus, if you're typing more than a line or two, or going back and revising text, etc., then the code will probably have expired by the time you key it in and hit the Send button. If or when that happens, it will come back to you with a fresh code and ask you to key that one in instead.
Thank you! I learned something! This explains my constantly having to retype numbers that I entered properly the first time. Sometimes I have to enter the code number three or four times, which is frustrating. And if you get a product page question form, you never hear back on those; and this is not just my observation.
02-09-2018 09:00 AM
So in summary "how millenials shop" is not so much on EBAY or we would have loads of site traffic and ample sales. There are niche millenial buyers but they see ebay as something "for older people" like facebook. Plus they lack the knowledge in many cases how to find a missing part they might need and they dont long for collectibles and nostalgia as much because they dont really have much of a real life to re-live because they spend too much time growing up on and using mobile devices. I would say for the most part they arent a part of EBAY customers and it could explain drops in sales.
02-09-2018 09:07 AM