Hello Jeff, how have you been? The idea to send buyers to another page to see the full item description is not a bad idea. However, the button to send the buyer to a new fiull description page needs to be somewhere more obvious and perhaps the button itself needs to stand out more. I came to our own listings the first time this was tested on us and it took me a little while to see where the button was and this is our own listing!
The drawbacks are research a has shown the more levels a person has to drop down to see what they want to see, the more oftern they get click the X. Three levels is as far as most will go. Also, most listings have few item specifics if there's no UPC code attached (they should expand this requirement for new factory made items..) So what the buyer sees in a lot of cases is: A. The title B. The photos C. A couple of item specifics MAYBE. Then there's the button to click to see the full description. somewhere. In most cases I never see enough information to think about ordering the items.
There's a couple of things that could be done, mainly an ITEM ABSTRACT Field (check out our website). This would allow a very brief description beyond what's in the title and this abstract would be visible in the inital landing page of the listing. This would be a ton of work (imagine coming up with 5000 abstracts). OR: what we've started to do is use the item specifics to generate our own specifics like Size etc that isn't intrinsic to the automatic fields Ebay comes up with. If I was selling an old Disney Mug from Employees day, for instance, you can do custom item specifics to fully describe the item.
-from the trenches
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