It doesn't have to be. Most sellers list at a price they're comfortable with - no reserve needed - and I suggest you go that route. It looks like you listed the figurine 393338462472 five times so you'll be charged that reserve fee five times ... ouch! A fixed price listing would serve you better. Auctions are only worthwhile when there's demand to bid them up. All of the items you're selling should be listed at a fixed price.
